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Branch Deep Linking and Attribution V2
Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.
Ratings and reviews
4
1 ratings
1 AWS reviews
Reviews (1)
PradeepYaduvanshy
Referral deep links have boosted user growth and now drive rewarding in-app engagement
Reviewed on Jun 02, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Branch is deep linking and its referral feature.
Deep linking with Branch helps in our app because we have a feature of referral, allowing users to refer other users and earn reward points. For that, I use the referral links and also utilize deep linking.
What is most valuable?
In my opinion, the best features Branch offers are the deep link and the referral flow.
I find the deep link and referral flow to be the best features because they have the best approach to implementation. When comparing Branch to alternatives like AppsFlyer and Firebase, Branch is more reliable and easy to use.
Branch has positively impacted our organization by bringing huge changes regarding referrals; users come to our apps, and we have increased our user base. While I cannot share exact numbers, we have around a 20% increase in our user base since using Branch.
What needs improvement?
To improve Branch, there is an area for improvement in debugging and interruptions. When we have any error in deep linking, debugging locally takes time, and if we are not getting a referral or facing issues, that can be a disadvantage.
For how long have I used the solution?
I have been using Branch for about two years.
What do I think about the stability of the solution?
In my experience, Branch is stable.
What do I think about the scalability of the solution?
Branch's scalability is good; it can handle growth easily in our organization.
How are customer service and support?
I have not required customer support yet, so I have not interacted with their support team.
Which solution did I use previously and why did I switch?
Before Branch, I was using Firebase and for some time attempted to implement AppsFlyer, but after a while, someone recommended Branch, and that is why I switched to Branch.
What was our ROI?
We have not seen a return on investment from using Branch in terms of permissions; the upper management and accounting management hold those permissions.
Which other solutions did I evaluate?
I evaluated AppsFlyer as an option before choosing Branch.
What other advice do I have?
My advice for others looking into using Branch is that if someone wants to implement referral and deep link capabilities, Branch is a good option based on my understanding and what we have tried. Branch is better than other solutions. For referral and deep linking purposes, Branch is the best option. I would rate this product an 8 out of 10.