AWS Marketplace

The AWS Marketplace enables qualified partners to market and sell their software to AWS Customers. AWS Marketplace is an online software store that helps customers find, buy, and immediately start using the software and services that run on AWS.

AWS Marketplace is designed for Independent Software Vendors (ISVs), Value-Added Resellers (VARs), and Systems Integrators (SIs) who have software products they want to offer to customers in the cloud. Partners use AWS Marketplace to be up and running in days and offer their software products to customers around the world.

Partner Testimonials

Program Benefits

In addition to the benefits you will receive as an APN partner, Marketplace Sellers may also qualify for the below program benefits:

Marketing & New Users

Partners can take advantage of the Management Portal to better build and analyze their business, while using features such as Free Trials to drive marketing activities and customer adoption.

Simplified Delivery

Deliver your software as an easy to build Amazon Machine Image (AMI) and take advantage of our 1-click deployment feature. Enable customers to launch your software in minutes pre-configured to run on AWS.


Leave the metering, billing, collections, and disbursement of payments to AWS – focus on marketing and selling your software.

Getting Started

  • Step #1: Seller Registration
  • Register as a Marketplace Seller

    If your firm is interested in selling your software on AWS Marketplace, please review the AWS Seller Registration process. In addition, please review the below Marketplace Seller prerequisites, listing options, and requirements.

    Determine Software Delivery Option

    AWS Marketplace offers two ways for sellers to deliver software to customers: Amazon Machine Image (AMI) and Software as a Service (SaaS).

    • Amazon Machine Image (AMI): Offering an AMI is the preferred option for listing products in AWS Marketplace. Partners have the option for free or paid products. Partners can offer paid products charged by the hour or month. Bring Your Own License (BYOL) is also available and enables customers with existing software licenses to easily migrate to AWS.
    • Software as a Service (SaaS): If you offer a SaaS solution running on AWS (and are unable to build your product into an AMI) the SaaS listing offers our partners a way to market their software to customers.

    Seller Prerequisites

    • Identify the AWS Account you plan to enable for the AWS Marketplace
    You can use an existing account or register a new AWS Account. This account should have a valid credit card number in most cases.

    Partner Requirements

    • Sell publicly available, production ready software (not in Beta)
    • Have a defined customer support process and support organization
    • Provide a means to keep software regularly updated
    • Offer full feature, production versions of your software
    • Follow best practices and guidelines when marketing AWS Marketplace

    Have Additional Questions? Search the APN Knowledge Base. 

  • Step #2: Build Listing
  • Build Marketplace Listing

    Follow the steps below to begin building your software product and AWS Marketplace listing:

  • Step #3: Manage Product Listing
  • Manage & Market Product Listing

    Manage your listing into incremental channel revenue by taking advantage of the go-to-market activities made available in the AWS Marketplace Management Portal.

    • Measure the results of your marketing efforts within hours, including the usage and revenue driven by your campaigns
    • Customer Service Representatives can retrieve customer data in real-time.
    • Upload files needed to create and manage your listing and monitor progress as we process them

    Marketing Resources