AWS Marketplace

The AWS Marketplace enables qualified partners to market and sell their software to AWS Customers. AWS Marketplace is an online software store that helps customers find, buy, and immediately start using the software and services that run on AWS.

AWS Marketplace is designed for Independent Software Vendors (ISVs), Value-Added Resellers (VARs), and Systems Integrators (SIs) who have software products they want to offer to customers in the cloud. Partners use AWS Marketplace to be up and running in days and offer their software products to customers around the world.

If your firm is interested in selling your software on AWS Marketplace, please review the AWS Seller Registration process. In addition, please review the below Marketplace Seller prerequisites, listing options, and requirements.

• Amazon Machine Image (AMI): Offering an AMI is the preferred option for listing products in AWS Marketplace. Partners have the option for free or paid products. Partners can offer paid products charged by the hour or month. Bring Your Own License (BYOL) is also available and enables customers with existing software licenses to easily migrate to AWS.
• Software as a Service (SaaS): If you offer a SaaS solution running on AWS (and are unable to build your product into an AMI) the SaaS listing offers our partners a way to market their software to customers.

• Identify the AWS Account you plan to enable for the AWS Marketplace
  
• You can use an existing account or register a new AWS Account. This account should have a valid credit card number in most cases.
• Securely add your bank account information using the Bank Account Registration Portal.
• Complete the W-9 form (Paid AMI only)

• Sell publicly available, production ready software (not in Beta)
• Have a defined customer support process and support organization
• Provide a means to keep software regularly updated
• Offer full feature, production versions of your software
• Follow best practices and guidelines when marketing AWS Marketplace

Have Additional Questions? Search the APN Knowledge Base. 

Follow the steps below to begin building your software product and AWS Marketplace listing:

• Step #1: Build your AMI 
• Step #2: Complete Product Form
• Step #3: Agree to Marketplace Seller Terms
• Step #4: Submit Product Form

Manage your listing into incremental channel revenue by taking advantage of the go-to-market activities made available in the AWS Marketplace Management Portal.

• Measure the results of your marketing efforts within hours, including the usage and revenue driven by your campaigns
• Customer Service Representatives can retrieve customer data in real-time.
• Upload files needed to create and manage your listing and monitor progress as we process them

• Marketing Guidance
• Support Best Practices