Registering for the AWS Partner Network

Discover Amazon Web Services with the APN

Registering for the APN is just the beginning. We engage on a deeper level with APN Partners who advance through the tiers, so don't stop here. Focus on making your products in General Availability on AWS and getting AWS customers to invest in your solution.

This is only the first step of your journey, and we recommend you check out the steps to advance to the Select Tier.

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3 Things to Do at Registered Tier

  1. Explore the APN Partner Central, including exclusive APN content and trainings. Read Partner Central content that will help you grow as a Technology APN Partner including: The APN Program Guide and How to Build Your Business on AWS: Best Practices for APN Technology Partners
  2. Check out AWS Answers to learn from AWS architects on how to build and grow your business on the AWS cloud.
  3. Explore AWS Quick Starts to learn the gold-standard on deploying on AWS.

Once registered, you will have access to:

Getting to Select Tier

  • Step #1: Product Development
  • Step #2: Gain Customer References
  • Step #3: Apply for an Upgrade
  • Step #4: Check Out Select Tier Opportunities
  • Step #1: Product Development
  • AWS Technical Certified Individuals

    Earning AWS Certification helps you demonstrate your deep technical skills and expertise to design, deploy, and operate applications and infrastructure on AWS. AWS Certification is a industry-recognized credential, and shows customers, employers, and recruiters that you have the skills and knowledge to build AWS solutions.

    One AWS Technical Certified Individual is required at the Select Tier. For each AWS Certification completed, you will receive AWS Promotional Credits.

    General Availability on AWS

    Build a solution that follows the AWS Well-Architected Framework and follow best practices for security, high availability, support, costs, and automation on AWS. Doing so will help you understand how to architect your product in a way that is secure and compliant.

    Want more information on building a solution that follows the AWS Well-Architected Framework? Check out AWS Answers to see repositories of instructional documents and solutions developed by AWS architects to help you build and grow your businesses on the AWS Cloud.

  • Step #2: Gain Customer References
  • Build Your AWS Customer Base

    Once you have built a solution that is generally available on AWS, you can start building your customer base. In order to advance to Select Tier, you must show direct revenue of $15,000 over a rolling 12-month period or have 3 three launched opportunities with a total monthly recurring revenue (MRR) of $1,500.

    Additionally, you must designate one of your opportunities as publcily referenceable and obtain 5 Customer Satisfaction Responses to showcase that Customers are finding value from your product.

    It's very important that you establish credibility with your existing customer base, and demonstrate how your solution has helped them meet their business needs.

    Need a little help? Learn how to build your AWS-based business in this whitepaper.

  • Step #3: Apply for an Upgrade
  • Use the following checklist to confirm that you meet all the requirements for the Select Tier.

    If you comply with the requirements, then congratulations! You have completed everything you need to become a Select Tier APN Partner. Now you can apply to upgrade. To apply, log into the APN Partner Central, go to your Partner Scorecard, and click “Apply for Upgrade”, found at the top of the page. A member of the APN Team will be notified of your submission and will be in touch with next steps.

    If you're not yet in compliance with all of the requirements for the Select Tier, we encourage you to keep working. Select Tier APN Partners receive a number of additional benefits, so don't stop now!

    Requirement Amount 
    APN Program Fee
    $2,500
    AWS Technical Ceritifed Individual
    1
    Direct Revenue or Launched Opportunities $15,000 in Direct Revenue OR 3 Launched Opportunities with MRR of $1,500
    Products in General Availibility on AWS
    Publicly Referenceable Customers   1
    Customer Satisfaction Responses
    5   

    Looking for all the APN Consulting Partner Benefits & Requirements on one table? Click here.

  • Step #4: Check Out Select Tier Opportunities
  • At the Select Tier, you gain access to a number of additional benefits to help you build your customer base. You're able to participate in additional APN Partner Programs to differentiate your business, and you become eligible for a number of funding opportunities. You also have the opportunity to take advantage of a wide range of marketing resources through APN Marketing Central.

    Check out all APN Partner Programs available here »

    Partner Programs

    AWS Public Sector Partner Program: The Public Sector Program enables public sector partners to accelerate their business growth on AWS through alignment with our public sector teams.

    APN Customer Engagements Program: Under the APN Customer Engagements Program, eligible APN Partners can receive AWS generated leads and opportunities through Opportunity Management Platforms as well as access to sales and technical support resourcs to drive a successful customer outcome.

    APN Navigate Tracks: The APN Navigate Tracks provides a prescriptive path for APN Partners to specialize on AWS. If offers guidance to APN Partners on how to become AWS experts and deploy innovative solutions on behalf of customers.

    Funding Programs

    Proof-of-Concepts: At the Select Tier, APN Partners become eligible for the AWS Proof of Concept (POC) Program, which is designed to facilitate and help accelerate AWS customer projects.

    Innovation Sandbox: This benefit extends AWS Promotional Credits towards the development of new offerings on AWS and affords you the ability offer Free Trials for customers.

    AWS Promotional Credits: APN Partners at Select Tier will recieve annual AWS Promotional Credits as well as additional AWS Promotional credits for every individual who has attained Associate, Professional, and/or Specialty certifications.

    Partner Opportunity Acceleration Funding: APN Partners will have access to Partner Opportunity Acceleration funding. This is available through the Partner Acceleration Tool in Partner Central.

    Marketing Programs

    Access to APN Marketing Central: Are you looking for resources to help you get started as you build a robust go-to-market strategy on AWS? Look no further than APN Marketing Central! APN Marketing Central provides a wealth of marketing tools and resources that enable you to generate demand for your services and solutions on AWS.

    Eligible for AWS Event Sponsorship: At the Select Tier, you are eligible to sponsor AWS Events, including re:Invent and AWS Global Summits. Want to learn more about how to take advantage of the AWS Sponsorship opportunities? Click here.

    Additional Benefits

    APN Badge Manager Access: Once an APN Partner reaches the Select Tier, they gain access to an official APN Badge as well as and badges related to designations they achieve. From there, APN Select Tier partners can customize a badge. APN Partners may also be eliglbe for other logo usage as outlined in the APN Marketing Toolkit.

    Company Profile in the Partner Solutions Finder: At the Select Tier, APN Partners are able to create an Partner Solutions Finderlisting. The Partner Solutions Finder is one of the most effective ways for an APN Partner to surface to prospective customers.

    Access to the AWS Educate Job Board: This benefits allows APN Partners open positions with top university talent. Students can search job requisitions that match their selected job family and skill set, and apply for positions directly in the Job Board.

    Looking for all the APN Consulting Partner Benefits & Requirements on one table? Click here.

Becoming a Select Tier Partner

Becoming a Select Tier APN Partner opens up a number of Go-To-Market opportunities you can take advantage of to help you grow your customer base on AWS. You also gain official recognition as an APN Partner through the ability to list your firm in the Partner Solution Finder and through your access to an official APN badge. But don't stop here.

While at the Select Tier, we recommend that you focus on how you can innovate with your own solutions and move up to the Advanced Tier.

3 Things to Do at Select Tier

  1. Upload your company information via the Partner Portal to be showcased on the Partner Solutions Finder
  2. Leverage the AWS Business Builder to expand your AWS-based business
  3. Start Marketing yourself as an APN Partner with APN Marketing Central

At Select Tier, you have access to:

Getting to Advanced Tier

  • Step #1: Show Technical Validation and Dedication
  • Step #2: Gain More Business
  • Step #3: Apply for an Upgrade
  • Step #4: Check Out Advanced Tier Opportunities
  • Step #1: Show Technical Validation and Dedication
  • AWS Technical Certified Individuals

    Earning AWS Certifications help you demonstrate your deep technical skills and expertise to design, deploy, and operate applications and infrastructure on AWS. AWS Certification is a industry-recognized credential, and shows customers, employers, and recruiters that you have the skills and knowledge to build AWS solutions.

    4 AWS Technical Certified Individuals are needed at Advanced Tier. Of the 4 certified individuals, 2 must be Professional or Speciality certified. For each AWS Certification completed, you will receive AWS Promotional Credits!

    Certification exams can be scheduled through the APN Partner Central. Visit the AWS Certification page to learn more.

    Technical Validation

    Prior to moving to Advanced Tier, we want to ensure your solution follows architectural best practices for designing reliable, secure, efficient, and cost-effective systems in the cloud. This AWS Well-Architected Framework will help you pass the Technical Baseline Review validation needed to continue to Advanced Tier.

    Demonstrate Long-Term Investment

    To qualify for the Advanced Tier, you must demonstrate your long-term investment in being an APN Partner by investing in staff dedicated to managing your AWS relationship. The Advanced Tier requires you have a dedicated Partner Alliance Manager on staff.

    Additionally, you must develop a comprehensive AWS Partner Practice Plan. You can download a practice plan template via the APN Partner Central.

  • Step #2: Gain More Business
  • Continue to Build Your AWS-based Business

    To qualify for the Advanced Tier, you must meet minimum direct revenue or launched opportunities minimum.

    To qualify for the minimum direct revenue, you must have $35,000 in cumulative revenue derived from AWS Accounts that are owned by the APN Partner over a rolling 12-month period. This includes AWS accounts used for internal production, test, or devlopment workloads.

    To qualify for the minimum launched opportunities, you much launch 20 opportunities over a rolling 12-month period with a total combined estimated monthly recurring revenue (MRR) of $10,000. All opportunities are to be tracked and managed via the Opportunity Management tool in APN Partner Central.

    To increase your AWS direct and influenced revenue, we recommend that you participate in the programs and marketing opportunities available to you at the Select Tier. Doing so will increase your exposure to AWS customers, and will provide you with more opportunities to grow your AWS-based business.

    Alternatively, you can fulfill this requirement by becoming an approved AWS Competency partner, which demonstrates your proven expertise and deep customer success in a particular area of focus on AWS.

    Continue to Build Your Customer Reference & Customer Satisfaction Responses

    Utilizing existing customer references is one of the most effective ways to reach new customers, and to demonstrate your success on AWS to AWS teams. As you continue to build a successful AWS-based business, be proactive about reaching out to your existing customers who you feel are strong references for your firm. Examples of references you can pursue include a testimonial for your website, a formal case study, a speaking opportunity at an event, or a customer profile for your blog.

    To become an Advanced Tier APN Partner, you must obtain two publicly referenceable customers on AWS. Did you know that you can access a number of case study templates through APN Marketing Central, to help you as you look to build your reference base? Click here to learn more.

    You will also need to obtain 20 customer satisfaction responses through the "Rate this Partner" function within your APN Partner Solutions Finder (PSF) listing.

  • Step #3: Apply for an Upgrade
  • Use the following checklist to see if you meet all the requirements for Advanced Tier.

    If you comply with the requirements, then congratulations! You have completed everything you need to apply to become an Advanced Tier APN Partner! Now you can apply to upgrade. You can do this by logging into the APN Partner Central, going to the Partner Scorecard, and clicking “Apply for Upgrade” found at the top of the page. A member of the APN Team will be notified of your submission and will be in touch with next steps.

    Advanced Tier Requirement Checklist

    APN Program Fee
    $2,500
    Products in General Availibility on AWS
    AWS Technical Baseline Review
    AWS Technical Certified Individuals
    4 (minimum of 2 Professional or Specialty)
    Direct Revenue OR Launched Opportunities
    Minimum of $35,000 in Direct Revenue or minimum of 20 Launched Opportunities with MRR of $10,000
    Publicly Referenceable Customers
    2
    Customer Satisfaction Responses
    20   
    AWS Partner Business Plan

    Looking for all the APN Consulting Partner Benefits & Requirements on one table? Click here.

  • Step #4: Check Out Advanced Tier Opportunities
  • Once you qualify for the Advanced Tier, you gain many more opportunities to differentiate your firm to prospective customers. For example, Advanced Tier APN Partners are eligible to apply for the AWS Competency Program, AWS Customer-Facing Webinars, and an AWS-Written Case Study. Some of the most effective Programs we offer to help customers find the right partners to help them meet their business needs on AWS.

    Check out APN Partner Programs available here »

    Partner Programs

    AWS Competency Program: The AWS Competency Program is designed to highlight APN Partners who have demonstrated technical proficiency and proven customer success in specialized solution areas, verticals, and use cases.

    Funding Programs

    At the Advanced Tier, you become eligible for a number of additional funding benefits, including additional POC funding. You also become eligible for MDF funding:

    Marketing Development Funds (MDF) Program: This program is designed to enable demand generation and go-to-market (GTM) activities for your firm.

    Additional Benefits

    Eligibility for Integrated Partner Campaigns: These comprehensive multi-touch integrated demand generation campaigns provide an opportunity for you to co-brand digital marketing assets, social media, webinars, and outbound calling to generate more qualified opportunities for your firm. Note that you also need to hold an AWS Competency to be eligible for this program.

    Priority Listing in the Partner Solutions Finder: At the Advanced Tier, you are given priority listing (just below Premier Tier APN Partners) in the Partner Solutions Finder, increasing your firm's visibility to prospective customers.

    Specific APN Badges Recognizing Advanced Tier Status: As an Advanced APN Partner, you have access to specific APN badges which recognize your status.

    Dedicated Partner Development Manager: Once you reach the Advanced Tier, you will gain access to a named Partner Development Manager to help you continue to achieve your goals on AWS.

    Elgiible for Joint AWS Case Study: As an Advanced Tier APN Partner, you are eligible for one written case study that highlights your success in solving specific business challenges of AWS customers. Case studies may be featured on various AWS web assets and AWS-operated events.

    APN Blog Guest Post: Advanced Tier APN Partners are also eligible to co-create a guest post on the APN Blog.

    Looking for all the APN Technology Partner Benefits & Requirements on one table? Click here.

Advancing Your AWS Practice

Differentiating Yourself from Other APN Partners

By becoming an Advanced Tier APN Partner, you demonstrate that you have built a strong AWS-based business. Continue to differentiate and stand out to AWS customers, and build a robust go-to-market strategy with AWS. Establish your firm’s thought leadership through event sponsorship, blogging, social media, presentations, and whitepapers. Join programs that will help you further define your niche on AWS, such as the AWS Competency Program.

Three Things to Do at the Advanced Tier

  1. Work with the AWS Partner Team on Integrated Marketing Campaigns and other Partner Marketing campaigns.
  2. Apply for AWS Competencies to differentiate your firm.
  3. Continue to innovate, differentiate, mature, and grow your practice on AWS by taking advantage of more APN Partner Programs, and developing new areas of expertise on AWS.
At Advanced Tier, you have access to:

Being an Advanced Tier Partner

Want to learn about the journeys of some of our APN Advanced Technology Partners? Check out the following AWS Partner Success Stories:
Looker

Looker

Keenan Rice, VP of Alliances at Looker, discusses why Looker chose to go all-in with AWS as an AWS Partner Network (APN) Technology Partner. Looker, a business intelligence and analytics platform, holds three AWS Competencies (Big Data, Marketing & Commerce, and Mobile), and has seen substantial business growth since becoming an APN Partner. Looker has experienced 5x revenue growth in the past year.

MicroStrategy

MicroStrategy

MicroStrategy is an Advanced Technology Partner in the AWS Partner Network (APN), and is all-in on AWS. Hugh Owen, Senior Vice President of Product Marketing at MicroStrategy, speaks about why the company chose to go all-in on AWS, and some of the benefits MicroStrategy has gained being an APN Partner.

Okta

Okta

Okta is an Advanced AWS Partner Network (APN) member, and an AWS Security Competency Partner. Hector Aguilar, CTO, and Allen Clark, VP of Partnerships, discuss Okta's decision to build its identity management solution on AWS. They also discuss the value the company has found being an AWS Security Competency Partner, and integrating new AWS services, such as AWS Key Management Service (KMS), into the Okta offering.

Pitney Bowes

Pitney Bowes

Olga Lagunova, Vice President of Software Engineering at Pitney Bowes, an APN Advanced Technology Partner, discusses how working as an APN Partner drives innovation at Pitney Bowes and helps the company bring additional value to its end customers.

Tibco

TIBCO

Karl Van den Bergh, Vice President of Product and Cloud at TIBCO Software, discusses the ways in which TIBCO has been able to reduce costs by over 50 percent and deliver software to market in a much faster time frame by working with AWS. TIBCO is an APN Advanced Technology Partner, and is all-in on AWS.