AWS Marketplace Channel Programs

The AWS Marketplace Channel enables AWS Consulting Partners to recommend and deliver software for their customers to help build and grow their AWS-based business.

AWS Marketplace Channel Programs enable Consulting Partners of all sizes to recommend and deliver software to their customers, growing their AWS-based business. We’re building programs to help our ISV Partners build or migrate a cloud-native Channel ecosystem, the AWS Marketplace Channel Program reduces Channel conflict and makes procurement via a cloud software Marketplace simple.

Consulting Partner Private Offers

Consulting Partner Private Offers

Consulting Partner Private Offers

Independent Software Vendors (ISVs) can authorize and provide wholesale pricing to Consulting Partners enabling them to extend software solutions directly to customers in AWS Marketplace.

Consulting Partners can customize details like pricing, end-user licensing terms, and add professional services before working with an AWS Marketplace representative to extend offers to customers.

By adding this support for Consulting Partners and ISVs, customers have access to a broad selection of solutions and a global set of resellers with specialized skills in a particular technology such as networking, expertise in a solution area such as security, or best practice knowledge of business verticals such as healthcare. Consulting Partner Private Offers (CPPO) helps customers ensure they are deploying the right product at the right price for their business and getting the right support.

Consulting Partner Private Offers Resources: Product Page | What's New PostAPN Blog Post | APN Webinar Recording | Partner List | One Pager


Participating Consulting Partners 

Participating Independent Software Vendors

Seller Private Offers

AWS Consulting Partners can negotiate custom pricing, contract, and EULA terms with an AWS Marketplace Seller, and bill their customers for the purchase. This program enables buyers to receive private pricing on software solutions listed in AWS Marketplace software. << Learn More

Channel Incentive Program

AWS Solution Providers can purchase software on behalf of their customers via AWS Marketplace, and receive incentives for doing so. Resellers participating in this program can build channel relationships with participating ISVs and use AWS Marketplace to grow their AWS-based business. << Learn More

Featured Partner Story
Onica Uses CloudRanger in AWS Marketplace to Improve Customer’s Data Backup Capabilities

Onica, an Amazon Web Services (AWS) Premier Consulting Partner, has as its core mission to help customers succeed on the AWS Cloud. To make the cloud journey as painless as possible for enterprises, Onica embraces a cloud-native mindset and uses AWS Marketplace to identify and acquire solutions for its customers. “As a consulting partner, we regularly lead the evaluation and selection of ISV and SaaS products that are integrated into the solutions we’re building with customers,” says Jeremy Bendat, director of business development & partnerships at Onica. “AWS Marketplace gives Onica and our customers world-class tools to search, evaluate, and acquire these products in a seamless way.” For example, Onica helped one of its larger enterprise customers solve its data backup and recovery challenges. Onica suggested the customer deploy a solution from AWS Advanced Technology Partner CloudRanger. The CloudRanger platform is designed to manage servers and provide backup policies across multiple AWS regions using AWS native snapshot functionality. “As a partner, we helped our customer evaluate several options, and together selected CloudRanger, in part because of its easy procurement and onboarding through AWS Marketplace,” says Bendat.

By taking advantage of CloudRanger, the customer now has an efficient method of backing up several hundred terabytes of critical business data. The customer is also confident its enterprise systems running on AWS can recover from disaster as quickly as possible. “They were able to rapidly get up and running on CloudRanger and meet their backup requirements in a timely fashion because of the ease of procuring the solution on AWS Marketplace,” says Bendat. “AWS Marketplace provides a one-stop shop to help our customers identify affordable solutions, so they don’t have to deal with different vendors.”


Why leverage AWS Marketplace?


Speed of business

AWS Marketplace purchases appear as a line item on the customer’s AWS bill, so there is no need to create an additional PO. This can shorten the transaction time from months to days.

Breadth of choice

Customers have an approved software vendor list with pre-negotiated billing contracts.  Consulting Partners can introduce new software options to their customers.

Fewer legal objections

Seller Private Offers gives our Consulting Partners the ability to replace the standard software EULA with an existing MSA, a custom EULA, or our Enterprise Contract terms.

Operational efficiency

The increased speed of business, software choice & legal simplification of AWS Marketplace offers resellers the ability to spend more time engaging in higher value professional services.

Meet spend commitments

Certain purchases on AWS Marketplace can contribute towards AWS customer spend commitments, and can be recognized toward APN revenue goals.

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