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Introducing AWS Marketplace Professional Services resell through CPPO

AWS Marketplace Channel Features

Independent Software Vendors (ISVs) and Channel Partners can take advantage of AWS Marketplace Channel features and enablement to build a scalable Marketplace business with AWS. Learn more about these features and trainings to help you accelerate and scale your business with AWS Marketplace.

Channel Partner Private Offers (CPPO)

The AWS Marketplace Channel Practice is built off of Channel Partner Private Offers (CPPO). CPPO enables Independent Software Vendors (ISVs) to authorize Consulting Partners to receive wholesale pricing on their software or professional services.  

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The Partner Opportunity for AWS Marketplace SIs, GSIs, and Resellers

Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation.

Read the report

Partner Designation and Professional Services

Marketplace Skilled Channel Partner Designation

The Marketplace Skilled Channel Partner designation is designed to help customers and partners find and engage the top Channel Partners & ISVs who have a strong AWS Marketplace Channel practice.

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Marketplace Professional Services

Both ISVs and Channel Partners that are registered for AWS Marketplace can list publicly discoverable Professional Services alongside related offerings in AWS Marketplace, providing customers with a complete solution.

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APIs, Catalogs, and Flexible Financing

Multiple Private Marketplace Catalog

Scale your custom AWS Marketplace experiences and create a specialized experience for each of your managed customers' accounts with multiple Private Marketplace catalogs, while continuing to use API's to incorporate into your existing processes and systems.

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Customer Financing

AWS Customer Financing options make it easier for you to offer customers flexible payment options, allowing customers to increase deal size while optimizing cash flow. 

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Fast-Track Your Business Growth

AWS Marketplace Training Academy

The AWS Marketplace Training Academy accelerates onboarding, training, and adoption of AWS Marketplace features and best practices to help you scale your business more quickly. Using your APN login, sellers can now access on-demand channel program training.

Learn more

AWS Marketplace Training Academy

The AWS Marketplace Training Academy accelerates onboarding, training, and adoption of AWS Marketplace features and best practices to help you scale your business more quickly. Using your APN login, sellers can now access on-demand channel program training.

Introduction to the AWS Marketplace Channel

AWS Marketplace Channel for ISVs

AWS Marketplace Channel for Channel Partners

Visit the AWS Marketplace Training Academy

Why leverage AWS Marketplace?

Speed of business

AWS Marketplace purchases appear as a line item on the customer’s AWS bill, so there is no need to create an additional PO. This can shorten the transaction time from months to days.

Breadth of choice

Customers have an approved software vendor list with pre-negotiated billing contracts.  Consulting Partners can introduce new software options to their customers.

Fewer legal objections

Seller Private Offers gives our Consulting Partners the ability to replace the standard software EULA with an existing MSA, a custom EULA, or our Enterprise Contract terms.

Operational efficiency

The increased speed of business, software choice & legal simplification of AWS Marketplace offers resellers the ability to spend more time engaging in higher value professional services.

Create free trial offers for your AWS Marketplace SaaS products

Maximize conversions with a more seamless evaluation-to-purchase experience for customers by creating new free trial offers for your AWS Marketplace SaaS contract products.
Get started

Have questions? Contact us.

Interested in learning more? We're here to help you get started with AWS Marketplace.

Contact the Channel team at aws-mp-channel@amazon.com

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AWS Marketplace Training Academy

The AWS Marketplace Training Academy accelerates onboarding, training, and adoption of AWS Marketplace features and best practices to help you scale your business more quickly. Using your APN login, sellers can now access on-demand channel program training.

APN login