AWS Marketplace Channel Partner Journey
Resources to help accelerate your growth as an AWS Marketplace Channel Partner
The AWS Marketplace Channel Journey provides prescriptive guidance to accelerate your engagement with the AWS Marketplace team. Access resources, benefits, and incentives relevant to your business.
AWS Sales and go-to-market support
Gain access to the AWS Marketplace Channel team to support your partner journey with AWS Marketplace, as well as opportunities to co-sell with AWS sales professionals.
Unlock incentives
Gain access to enablement resources, benefits, and financial incentives to help you grow your AWS Marketplace channel business.
Expand your opportunities
Expand your customer base through the growing number of customers procuring software in AWS Marketplace.
The Partner Opportunity for AWS Marketplace SIs, GSIs, and Resellers
Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation.
Your Channel Partner Journey
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Get Started
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Activate
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Differentiate
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Scale
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Get Started
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Get Started
Your first step as an AWS Marketplace Channel Partner is to learn how to enroll in AWS Marketplace and to get ready to transact.
Complete Seller registration to gain access to AWS Marketplace Management Portal (AMMP)
- Let us know you are interested in the AWS Marketplace Channel.
- Sign into your AWS Console with an existing AWS account or create a new AWS account.
- Register to sell software to customers in AWS Marketplace.
- Create a public profile and confirm the notification contact on the Account Settings tab in your AWS Marketplace Management Portal (AMMP).
- Review your banking and tax information on the Account Settings tab in your AMMP.
- Log into the AWS Marketplace Management Portal (AMMP) and create a test transaction.
Tips for Success
Get ready to sell by incorporating AWS Marketplace into your operational and sales processes to
get ready to transact in AWS Marketplace.Review the Channel features available to you as an AWS Marketplace Channel Partner, including determining if you will list Professional Services offerings in AWS Marketplace.
Sign up for the AWS Marketplace Channel Newsletter so you don’t miss any AWS Marketplace Channel updates.
Build AWS Marketplace awareness with your company’s leaders by sharing the AWS Marketplace Channel overview and study from Forrester Consulting.
View helpful resources for this phase in your AWS Marketplace Channel Partner Journey guide.
Once you are onboarded as an AWS Marketplace Channel partner, activate the next phase in your AWS Marketplace Channel Partner journey.
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Activate
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Activate
Once you are signed up and ready to transact, access training resources to learn operational and sales best practices. Gain skill and experience with AWS Marketplace by placing your first transactions.
View helpful resources for this phase in your AWS Marketplace Channel Partner Journey guide.
Tips for Success
Develop skills and processes for your team to include AWS Marketplace
Take the AWS Marketplace Channel trainings to learn role-specific best practices in engaging with AWS Marketplace.
Ensure your sales team and sales leaders take the AWS Marketplace Channel trainings to learn role-specific best practices in engaging with AWS Marketplace.
Reference the Getting Started Resource Guide if you have questions along the way.
Start selling in AWS Marketplace to grow your revenue and build operational proficiency
Check out the Independent Software Vendors that have authorized their
products to transact.
Create AWS Marketplace Channel Partner Private Offers (CPPO) using the Channel Partner Creates guide.
If you have listed Professional Services, follow this guide to place a Professional Services order.
Once you have trained 2 employees and developed a growing business with sales in AWS Marketplace with multiple ISVs, differentiate your business in the next phase of your AWS Marketplace Channel Partner journey.
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Differentiate
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Differentiate
Once you have grown your skills and experience with AWS Marketplace, distinguish yourself as a Channel Partner in AWS Marketplace.
Differentiate your AWS Marketplace practice to increase customer reach and visibility.
- Become an AWS Marketplace Skilled Channel Partner (MSCP).
- Increase customer visibility by qualifying for AWS Partner Program designations. Showcase your experience by adding your AWS partner designations to your AWS Marketplace Seller page.
- If you are an AWS Solution Provider, engage in Solution Provider Private Offers (SPPO) to establish a sales relationship with a new ISV. Gain immediate access to pre-negotiated rates for participating ISV solutions, eliminating the need to reach out for quotes.
- If you are a Systems Integrator with your own solutions, consider listing them on AWS Marketplace.
Tips for Success
Offer customer financing to your customers to add value and help increase deal sizes.
Increase procurement options for your customers by including AWS Marketplace in customer communications.
Use APN Customer Engagements to ensure you have support when you need it from AWS.
Access more benefits and resources by engaging with the AWS Partner Network.
View helpful resources for this phase in your AWS Marketplace Channel Partner Journey guide.
Once you have differentiated your business with a program qualification to increase buyer visibility and completed at least 50 sales on AWS Marketplace with 3 or more ISVs, scale your AWS Marketplace business in the next phase of your AWS Marketplace Channel Partner journey.
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Scale
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Scale
Once you have differentiated your AWS Marketplace practice, focus on efficiently scaling the growth of your AWS Marketplace channel business.
Tips for Success
Develop processes to incorporate AWS Marketplace into customer retention and continuing Go-To-Market motions
Reference the Channel Seller Renewal Playbook for the best practices, tools, and resources to successfully manage and grow your CPPO renewals.
Build strong processes to engage with your customers early about renewing their solutions in AWS Marketplace.
Review your AWS Marketplace processes and policies to build operational excellence with AWS Marketplace Training Academy.
Drive your AWS Marketplace flywheel by providing feedback and engaging with available resources and incentives
Read the Forrester Consulting TEI study to learn tips, best practices from AWS Channel Partners.
Learn about incentives and funding programs available, to help you scale your AWS Marketplace channel business. Contact the Marketplace Channel team for more details.
Help improve AWS Marketplace features by giving feedback or participating in feature pilots. Contact the Marketplace Channel team for eligibility details.
View helpful resources for this phase of your journey in your AWS Marketplace Channel Partner Journey guide.
Join the AWS Marketplace Channel
The AWS Marketplace channel journey provides prescriptive guidance for unlocking resources and benefits as you sell in AWS Marketplace.