ABOUT YOU looked to Amazon Web Services (AWS) to build its app because it needed to scale to meet consumer demand and it required a high-performance API to filter and search the product catalog quickly. Using Amazon OpenSearch Service and Amazon Elastic Compute Cloud (Amazon EC2), ABOUT YOU can process and deliver necessary data quickly to improve the personalization of the individual user interfaces for each app user.
ABOUT YOU is one of Europe's fastest-growing online fashion stores of scale offering a personalized shopping experience via its website and app that show more than 3,500 brands to over 45 million monthly active users. Every detail is tailored to each user—customers can choose brands, styles, sizes, and even body types to find the right selections, and therefore decrease the return potential. The app recommends up to 100 fashion pieces to each customer based on their preferred brands, categories, and previous purchases each week. It also curates customized outfit proposals, creator styles, and inspiration based on latest trends.
Personalized
45 million
3,500
Using AWS means we have no day-to-day maintenance for running our OpenSearch cluster and we are able to run tests easily to compare performance effects and cost.”
Robert Merten
Director, Tech, ABOUT YOU Shop Applications
Explore More Customer Stories
.8b9be4962fd49b69177ce2577827de32b4ef7055.png "iRobot")
.a54db519855e546a30ef4da606a8e19ec74317e8.png "BMW Logo")
When a business comes across a challenge or a company sees a new opportunity; the first thing they will ask is, “how do we get this done?” The answer is simple: AWS.