Increasing Customer Sales by 30%
Headquartered in Jakarta, Adskom is an ad tech company pioneering online advertising in Indonesia. The company’s AXON platform automates the buying and selling of online ad space, helping publishers optimize their inventories. Adskom also offers the VASA ad service, which uses big data analytics to help brands target specific audiences in their marketing campaigns.
Our AWS-based Cloudera environment has seen almost no downtime. It’s helped our customers increase the precision of their targeting and increase sales by up to 30 percent."
Head of Engineering, Adskom
Maximizing Ad Targeting Precision Is Challenging
Adskom ran VASA’s Cloudera Hadoop–based analytics environment on IBM SoftLayer. Albert Sutojo, head of engineering at Adskom, says, “The analytics environment needs to ingest data 24/7 so our customers can target specific users at the right time with the right ads. Unfortunately, the environment suffered several periods of downtime—reducing the precision of the targeting service.”
Why Amazon Web Services
Gets Targeting Back on Track
Adskom ran a proof of concept for its big data environment in the Amazon Web Services (AWS) Cloud on Amazon Elastic Compute Cloud (Amazon EC2) instances. Sutojo says, “We duplicated our SoftLayer-based data onto Amazon EC2 instances. After a couple of days monitoring performance, we redirected incoming data away from SoftLayer to AWS.”
Around 10 gigabytes of cookie data are ingested in AWS each day for the targeting service. The data is first stored in the Amazon Relational Database Service (Amazon RDS). Next, it gets transformed and loaded into the Amazon EC2 instances for processing. Comments Sutojo,
“Our AWS-based Cloudera environment has seen almost no downtime. It’s helped our customers increase the precision of their targeting and increase sales by up to 30 percent.”
Cutting Big Data Costs in Half
Adskom has also reduced the IT costs for the environment. Sutojo says, “By switching from IBM SoftLayer to AWS, we cut our IT costs for our big data analytics environment by 50 percent. We also reduced management time by around 40 percent.”
Adskom empowers digital advertising industry with programmatic advertising platforms and insightful business services.
AWS Services Used
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Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud.
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