There’s great opportunity in the AWS Cloud for manufacturers that are willing to take the leap. It’s possible to achieve a real competitive advantage by launching new services faster.
Manuel Parra IT Architecture & Infrastructure Manager, Celsa Group

Founded in 1967, Celsa Group is the largest manufacturer of long steel products in Spain, and one of the largest producers in Europe. Grouped under this name are seven steel and rolling companies located across Spain, the United Kingdom, Poland, Norway, and France. These firms manufacture steel reinforcing bars and coils, merchant bars, and wire rods.

  • Celsa operates in a traditional industry, but its sights are firmly focused on innovation and the company strives to deliver more value to its customers through new services.
  • To deliver these new services to customers, Celsa Group had two options: Buy and maintain significant amounts of hardware to add to its on-premises infrastructure, or investigate alternative methods of IT delivery such as the cloud.
  • "We chose to move to the cloud, which was an ambitious decision,” says Manuel Parra, IT architecture & infrastructure manager at Celsa Group. “The manufacturing industry is still extremely conservative, and using the cloud is far from the norm among our peers. But to be leaders in our field, and stand a chance against the competition, we needed a faster, more cost-effective way of provisioning IT resources.”
  • While investigating cloud options, Manuel Parra attended an Amazon Web Services (AWS) event in Barcelona. “One speaker compared the consumption of IT in the cloud to electricity consumption,” he says. “It made me think that if we rely on a provider to deliver the most valuable commodity in our production process—electricity—why can’t we do the same with computing? It was a lightbulb moment.”
  • Manuel Parra felt confident choosing AWS because of its extensive set of cloud services. Celsa Group runs numerous workloads—including its websites, business and industrial applications, and development and test environments—using Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (Amazon RDS), and Amazon Route 53, within an Amazon Virtual Private Cloud (Amazon VPC). The company now has a cloud-first approach, using AWS for new projects whenever possible.
  • Up to 50 percent cost savings. Using AWS, Celsa Group pays only for the resources it uses. “Before, we had to oversize our IT just to make sure we were covered. Paying for what we use in AWS cuts out IT-related costs by 50 percent in some cases,” says Manuel Parra.
  • 30 times faster provisioning. “In our industry, we have to make decisions quickly to stay ahead of our competitors, and IT needs to be fast to support this process. We benefit from 30 times faster provisioning using AWS,” says Manuel Parra.
  • Greater innovation in the cloud. Celsa Group is now looking at other ways to use the cloud to gain a competitive advantage, one of which is automating its scrap reception and classification process. Manuel Parra hopes to use Amazon AI services, including image recognition, to facilitate this. “There’s great opportunity in the AWS Cloud for manufacturers that are willing to take the leap. It’s possible to achieve real competitive advantage by launching new services faster,” he says.
  • Supporting new services. Using the AWS Cloud, Celsa Group can deliver new initiatives, such as an online platform that allows customers to design and build their own steel structures, saving them time and money.