By using AWS, Central Group has been able to reduce time to market from six months to one month and improve agility to develop new offerings for its customers. Central Group is one of the largest retail companies in Thailand, with a variety of diverse investments in industries such as property development, brand management, hospitality, and food & beverage industries. The company uses services like AWS Database Migration Service, Amazon Glacier, Amazon S3, and Amazon EMR to migrate data and build its datalakes on AWS, and also runs Magento on AWS to facilitate its omnichannel platform as part of its new digital strategy. Central Group's platform is now highly available and scalable, especially during peak times, delivering a better customer experience for its users.

Central Group embarks on new digital strategy on AWS, deploying big data solutions and omnichannel platform on AWS that has helped reduced time to market
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