Customer Stories / Automotive / Italy

ItaliAssistenza S.p.A

Amazon WorkSpaces helps Ferrari reduce virtual desktop deployment times by 90%

Learn how Amazon WorkSpaces helps Ferrari enhance its virtual desktop infrastructure


Faster virtual desktop instance deployment with Amazon WorkSpaces


Today’s modern workforce is more global, and organizations are adopting hybrid and remote work models to support it. End-user computing technology now lets employees, contractors, and collaborators working across the globe connect to company resources securely and seamlessly. Ferrari, a well-known manufacturer of luxury automobiles founded in 1939, was using virtual desktop infrastructure (VDI) to deliver end-user computing services to hundreds of external collaborators. However, the company’s on-premises VDI solution was not cost effective and required numerous manual processes to operate, which limited IT staff and end-user productivity.

Turning to Amazon Web Services (AWS), Ferrari adopted Amazon WorkSpaces, a fully managed service that provides secure, reliable, and highly scalable virtual desktop solutions for a wide range of use cases and user types. Now, Ferrari can deploy virtual desktops for remote and hybrid workers much faster and at a much lower cost than it could with its previous solution.

Opportunity | Using Amazon WorkSpaces to scale on demand

Ferrari is a global automotive manufacturer known for its luxury, high-performance cars, and for taking part in the Formula 1 World Championship and GT series. The company works with developers, engineers, and other external collaborators in various countries, including Italy, Germany, and India. “We develop brilliant cars, and for this reason, we need to protect our intellectual property,” says Giovanni Longobardi, Cloud Operations Manager at Ferrari. “At the same time, we need to provide our collaborators located in various regions around the world with secure access to data and other resources so that they can work with us.”

Previously, these users relied on a VDI solution that Ferrari hosted and managed on premises, which presented major limitations. It could take days for a virtual desktop instance to be ready for a new user due to IT resource constraints and procurement lead times for new infrastructure and licenses. Ferrari needed a more agile and scalable solution to streamline virtual desktop deployment and facilitate swift and efficient collaboration. To improve efficiency and better serve its end users, Ferrari decided to replace its on-premises VDI solution with Amazon WorkSpaces.  


Amazon WorkSpaces satisfies so many of our requirements. Using this solution, we can efficiently and cost-effectively provide more than 500 virtual desktops for our external collaborators.”

Giovanni Longobardi
Cloud Operations Manager, Ferrari

Solution | Deploying new virtual desktop instances 90 percent faster

After selecting Amazon WorkSpaces, Ferrari integrated the service with its existing AWS infrastructure and deployed it as part of a pilot program for the Ferrari IT operations team. Through this pilot program, Ferrari implemented automatic provisioning capabilities, greatly enhancing delivery speed and time to productivity for users.

To enable automatic provisioning, Ferrari adopted AWS services such as AWS Lambda, a serverless, event-driven compute service, and Maintenance Windows for AWS Systems Manager, a secure management solution that lets users define and optimize maintenance schedules. After the Amazon WorkSpaces image is prepared, an automatic provisioning solution is activated using AWS Lambda, and a new virtual desktop instance is created in minutes. The solution then adds the new user to the appropriate Microsoft Active Directory group. Ferrari estimates that it can deploy new users 90 percent faster than before. Now, it takes only 1 hour for the virtual desktop to be ready for the user, compared to days with the previous on-premises VDI solution.

“Before adopting Amazon WorkSpaces, our IT staff had to prepare the image, install software, and perform many other manual tasks, which would take days,” says Longobardi. “Because Amazon WorkSpaces integrates so well with other AWS services, including AWS Lambda, we developed a solution that automates this process, removes repetitive tasks, and reduces time to deploy a new virtual desktop by 90 percent.”

By integrating Amazon WorkSpaces with AWS Key Management Service (AWS KMS) to create, manage, and control cryptographic keys across applications and AWS services, Ferrari facilitates secure access for remote and hybrid workers and safeguards sensitive company information against unauthorized access and other potential security threats.

Amazon WorkSpaces has helped Ferrari reduce capital expenditures. The company only pays for the resources it uses, and because Amazon WorkSpaces offers a license-included model, it can avoid long-term licensing commitments. This also simplifies the management of software licenses. When Ferrari deprovisions an end user’s virtual desktop, the license is also automatically deprovisioned.

Ferrari has also seen significant productivity gains, with manual provisioning tasks now fully managed by an efficient, automated solution that reduces the workload on the company’s internal IT team. In addition, the reduction in manual processes decreases the likelihood of human errors—enhancing the reliability and efficiency of Ferrari’s IT operations.

Outcome | Empowering a global network of collaborators

The adoption of Amazon WorkSpaces by Ferrari marks a transformative step in the company’s support of its external collaborators on a global scale. End users highlighted the speed of deployment and flexibility offered by Amazon WorkSpaces. “During this journey, we collected feedback from our users,” says Longobardi. “They love the fact that they can have a new virtual desktop, with all their applications installed, up and running within an hour or so. Amazon WorkSpaces has been a great solution for them.”

Ferrari plans to migrate its remaining VDI users to Amazon WorkSpaces, expanding the solution to support additional business units. With a more cost-effective, agile, and efficient working environment, the company is positioned to invest in future innovations, harnessing the AWS Cloud to improve the quality of its global collaborations.

“Thanks to the simple integration between Amazon WorkSpaces and other AWS services and support for our software requirements, we accelerated the onboarding process for new users,” says Longobardi. “We significantly improved productivity and user experience for our hybrid and remote collaborators.”

About Ferrari

Ferrari is among the world’s leading luxury brands focused on luxury performance sports cars. Its history and image are closely associated with its Formula 1 racing team, Scuderia Ferrari, the most successful team in Formula 1 history.

AWS Services Used

Amazon WorkSpaces

Amazon WorkSpaces is an all-inclusive, fully managed desktop virtualization service for Windows, Linux, and Ubuntu that allows users to access resources from any supported device.

Learn more »

AWS Lambda

AWS Lambda is a compute service that runs your code in response to events and automatically manages the compute resources, making it the fastest way to turn an idea into a modern, production, serverless applications.

Learn more »

AWS Systems Manager

AWS Systems Manager is a secure end-to-end management solution for resources on AWS and in multicloud and hybrid environments.

Learn more »

AWS Key Management Service

AWS Key Management Service (AWS KMS) lets you create, manage, and control cryptographic keys across your applications and AWS services.

Learn more »

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