LogiSense Empowers Usage Economy on AWS, Reduces Customer Entry Price Point by 67%
When Canada-based billing vendor LogiSense saw a shift toward subscription- and usage-based solutions, it sought to meet customer needs by building a cloud-native product that could scale dynamically. Using Amazon Web Services (AWS) to create a cloud solution capable of handling both billing models, LogiSense could better serve customers and reach a broader market.
Using the automation and scripting capabilities of AWS, we can repeatedly deploy environments and test proof-of-concept systems.
Elastic Support for the Usage Economy
LogiSense trademarked the term Usage Economy early on to describe its subscription- and usage-based billing models, which enable its customers—such as Cisco Systems, Garmin, and Five9—to create specialized billing solutions beyond simple flat-rate options. LogiSense launched an updated version of its product on AWS in October 2020. “A cloud-centric solution was the clear option for handling our scalable, microservices-based, RESTful API–native architecture,” says Adam Howatson, CEO of LogiSense.
LogiSense now uses Amazon Simple Storage Service (Amazon S3)—an object storage service that offers scalability, data availability, security, and performance—to store large amounts of billing data, enabling it to extract insights and move toward predictive analytics. Amazon Elastic Compute Cloud (Amazon EC2)—which offers secure and resizable compute capacity in the cloud—enables LogiSense to scale to meet customers’ billing requirements. Using AWS also made it simpler for LogiSense to offer compliance with System and Organization Controls, the Federal Risk and Authorization Management Program, HIPAA, and other data center certification standards.
Improved Pricing, Efficiency, and Reach
LogiSense’s migration to AWS simplified its operations, expedited its go-to-market strategy, and led to more flexibility. LogiSense can now tailor and quickly adjust its development environment so that customers always use rightsized infrastructure, enabling LogiSense to expand from its current customer base to include any business type from the midmarket up. Using AWS also enabled LogiSense to establish a commercial pricing model that was stable enough to post publicly. “That’s rare for any vendor who does what we do,” says Howatson. “We reduced our average selling price’s entry price point by about 67 percent.” By migrating to AWS, LogiSense not only saved clients money but also realized an internal 40 percent cost savings on infrastructure.
Increased efficiency and scalability enable LogiSense to better handle seasonal fluctuations in service, and new customers can implement LogiSense’s software in 50 percent of the time. “Using the automation and scripting capabilities of AWS, we can repeatedly deploy environments and test proof-of-concept systems,” says Howatson. “We also use AWS internally to meet our automation and management needs.”
Using AWS also facilitates LogiSense’s global reach. “We have customers in the Americas, Europe, Southeast Asia, and South Africa with ever-increasing compliance, data sovereignty, and regionality requirements,” says Howatson. “Offering a flexible and complete list of potential deployment options while using a common skill set with one vendor is key.”
Future Automation and Analytics
LogiSense plans to explore using Amazon Aurora, a cost-effective, high-performing relational database, and Amazon QuickSight, a scalable, machine learning–powered business intelligence service, to expand its automation and analytics capabilities.
By building on AWS, LogiSense improved efficiency, scalability, and automation; reduced costs; and provided competitive data center certifications and services. “The AWS team has been a pleasure to work alongside from day one,” says Howatson.
To learn more about LogiSense's journey to the cloud, check out the video here.
Founded in 1998, LogiSense is a Canada-based billing vendor. The company trademarked the term Usage Economy early in its existence to describe its subscription- and usage-based billing models, which enable businesses to monetize triggered events in real time.
Benefits of AWS
- Enabled creation of stable pricing model for customers
- Reduced entry price point for customers by 67%
- Reduced new customer implementation time by 50%
- Reduced infrastructure costs by 40%
- Facilitated global reach
- Increased scalability and efficiency
AWS Services Used
Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance. This means customers of all sizes and industries can use it to store and protect any amount of data for a range of use cases, such as data lakes, websites, mobile applications, backup and restore, archive, enterprise applications, IoT devices, and big data analytics.
Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud. It is designed to make web-scale cloud computing easier for developers. Amazon EC2’s simple web service interface allows you to obtain and configure capacity with minimal friction. It provides you with complete control of your computing resources and lets you run on Amazon’s proven computing environment.
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