Shaadi.com Goes Serverless to Serve Its Growing User Base
Going Serverless for Better User Experience
vice president of engineering at Shaadi.com
Empowering Developers to Help Drive Business Growth
Shaadi.com has been an AWS customer since January 2013, having first adopted Amazon Redshift in 2013-2014, before going all-in on AWS in the year 2016. Shaadi.com has also migrated its connections and chat database to Amazon DynamoDB to speed up its text and video chat applications by about 40 percent and accommodate more users.
Gearing Up to Meet Growing Market Demand
To learn more, visit https://aws.amazon.com/serverless
Shaadi.com is the flagship brand for People Interactive. It is one of the largest matchmaking platforms in the world and has been a leader in this space for the last 20 years. It has been built on one simple idea of helping people find a life partner, discover love, and share joy. Their vision is to bring people together through technology. Shaadi.com has helped over 7 million people in finding a life partner and touched the lives of over 50 million people globally.
- Reduced the time needed to verify new user profiles by more than 50 percent
- Decreased user profile activation time by around 20 minutes
- Shortened the development cycle from two months to two weeks
AWS Services Used
AWS Lambda is a serverless, event-driven compute service that lets you run code for virtually any type of application or backend service without provisioning or managing servers.
AWS Step Functions
AWS Step Functions is a low-code, visual workflow service that developers use to build distributed applications, automate IT and business processes, and build data and machine learning pipelines using AWS services.
AWS X-Ray helps developers analyze and debug production, distributed applications, such as those built using a microservices architecture.
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