Yo Case Study


Yo is a social messaging mobile application built for iOS, Android, and Windows phones. The application allows users to send messages with a simple “yo” or short links and attachments added to them. After its launch in the summer of 2014, Yo became one of the most popular mobile applications by adding 1 million users in 4 days.

Abstract network background. Global Communications technology

Using AWS has enabled us to build a scalable mobile application backend
and send millions of notifications reliably."

Or Arbel
Co-Founder & CEO, Yo

The Challenge

  • The company built its mobile application backend on a third-party provider’s platform.
  • Needed to build a scalable mobile application backend that would support the company as it continued to grow and deliver hundreds of thousands of messages to its users.

Why Amazon Web Services

The Benefits

  • Reliability: Using AWS services, Yo designed its mobile backend architecture to support its applications and users more reliably.
  • Scale: Yo can provision the necessary IT resources it needs at any time, anywhere in the world to support its growth in users.
  • Flexibility: Gained more control over its backend configurability. As the company grows, it can better configure its backend services to minimize downtime and improve overall user experience.

About Yo

Yo is a social messaging mobile application built for iOS, Android, and Windows phones.

Benefits of AWS

  • Increased reliability
  • Scales to support growth in users
  • Gained more control over backend configuration

AWS Services Used

Amazon S3

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance. 

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Amazon SNS

Amazon Simple Notification Service (SNS) is a highly available, durable, secure, fully managed pub/sub messaging service.

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Amazon EC2

Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud.

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Amazon EMR

Amazon EMR is the industry leading cloud-native big data platform, allowing teams to process vast amounts of data quickly, and cost-effectively at scale.

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