This Guidance provides a set of ready-to-use email templates for Amazon Pinpoint. Customizable and available immediately, use these templates to support the communication needs of any business.

Architecture Diagram

Download the architecture diagram PDF 

Well-Architected Pillars

The AWS Well-Architected Framework helps you understand the pros and cons of the decisions you make when building systems in the cloud. The six pillars of the Framework allow you to learn architectural best practices for designing and operating reliable, secure, efficient, cost-effective, and sustainable systems. Using the AWS Well-Architected Tool, available at no charge in the AWS Management Console, you can review your workloads against these best practices by answering a set of questions for each pillar.

The architecture diagram above is an example of a Solution created with Well-Architected best practices in mind. To be fully Well-Architected, you should follow as many Well-Architected best practices as possible.

  • Use the email templates in campaigns and journeys and install in multiple stacks for A/B testing. Included are instrumentation and tracked metrics. The templates are used only at design time when creating campaigns and they are fully editable by the designer.

    Read the Operational Excellence whitepaper 
  • To factor for secure authentication and authorization, the templates don’t contain service data and are merged at run-time as part of a campaign process inside Amazon Pinpoint. Access to the Amazon Pinpoint service is needed and the templates do not include any sensitive data.

    Read the Security whitepaper 
  • A reliable application is achieved through HTML-based templates that are installed and edited in Amazon Pinpoint, a regional service. There are no limits or constraints that may affect reliability. As part of this Guidance, you can install CloudFormation templates multiple times into different stacks; stack names are used as part of the template names to ensure uniqueness.

    Read the Reliability whitepaper 
  • The solution guidance only uses Amazon Pinpoint and is purpose-built for this use case. The email templates installed improve performance by saving time when creating templates for email communications. 

    Read the Performance Efficiency whitepaper 
  • Install the CloudFormation template multiple times into different stacks and save approximately 4 hours per marketing campaign. Incur no additional costs or data transfer charges because the standard Amazon Pinpoint pricing model applies to this solution. Additionally, the email templates are used by an individual and loaded into a journey or campaign as part of the Amazon Pinpoint workflow. Therefore, no changes are made to the Amazon Pinpoint scalability. 

    Read the Cost Optimization whitepaper 
  • Using the templates in Guidance allows you to scale as Amazon Pinpoint is a regional service and installed into the Amazon Pinpoint service email repository. No hardware is needed to provision this Guidance.

    Read the Sustainability whitepaper 

Implementation Resources

The sample code is a starting point. It is industry validated, prescriptive but not definitive, and a peek under the hood to help you begin. 

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The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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