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Generative AI

Generative AI for every startup

What is generative AI and how does it work?

Startups across industries and around the world are looking to leverage generative artificial intelligence (AI) to innovate faster, boost employee productivity, ignite creativity, and optimize business processes. Begin realizing the business value of generative AI today with Amazon Web Services (AWS).

Why AWS for generative AI?

Leading startups trust AWS to innovate with generative AI. With enterprise-grade security and privacy, access to industry-leading foundation models (FMs), and generative AI-powered applications, AWS makes it easy to build and scale generative AI—optimized for your data, your use cases, and your customers.

The easiest way to build with FMs

You can build, train, and deploy your own FMs on AWS—or use Amazon Bedrock to access a wide selection of industry-leading FMs from Amazon, AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and more. Customize FMs with your own data to build more differentiated, personalized experiences.

Scale generative AI with the most cost-effective infrastructure

Get the best price performance for generative AI with infrastructure powered by AWS Trainium, AWS Inferentia, and NVIDIA GPUs.

The most secure infrastructure

With security and privacy built-in, your data remains protected and private when you customize FMs.

Generative AI-powered applications to transform how work gets done

Boost productivity with purpose-built conversational agents that streamline coding with Amazon CodeWhisperer, simplify business intelligence (BI) with Amazon Q in Quicksight, and improve clinical efficiency for biotech firms with AWS HealthScribe.

Startups are leveraging generative AI to:

Ideate and develop new products

AI can generate multiple design prototypes based on certain inputs and constraints, speeding up the ideation phase. You can also optimize existing designs based on user feedback and specified constraints, and generate synthetic datasets to augment research and simulations.

Enhance creativity & content creation

Marketing: Create engaging marketing content, such as blog posts, social media updates, and email newsletters, saving time and resources.

Sales: Generate personalized emails, sales scripts, and talking points based on a prospect’s profile and behavior, improving response rates and sales calls.

Improve customer experiences

Chatbots: Reduce operational costs by automating responses to customer service queries with generative AI-powered virtual assistants.

Contact center: Improve agent performance and first contact resolution with knowledge search, call summarization, and post-call analytics.

Boost employee productivity

Conversational search: Improve employee productivity by quickly and easily finding accurate information and summarizing content through a conversational interface.

Code generation: Accelerate application development with code suggestions based on the developer comments and previous code.

Optimize processes

Automate report generation: Spin up financial reports, summaries, and projections in seconds, saving time while reducing errors.

Document processing: Automatically extract and summarize data from documents through generative AI-powered queries.

Wherever you are in your generative AI journey, AWS is here to support you

GenAI Day

Join us for AWS GenAI Day, a one-day virtual event showcasing how startups are building with generative AI on AWS. Hear from industry leaders and experts, learn about the latest trends and tools, and much more.

Watch on-demand now

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Accelerate your generative AI startup in only 10 weeks

For startups with game-changing ambitions for generative AI, the AWS Generative AI Accelerator provides mentorship from industry leaders and technical support from AWS product teams.

Learn more

Start your AI journey with Activate

AWS Activate startups can qualify for up to $100,000 in AWS promotional credits* to start building—plus, startups building on AWS Trainium and AWS Inferentia may be eligible for up to $300,000 in additional credits. Join today to activate the ultimate startup advantage.