Amazon is a company of builders. Of pioneers. We believe that it's our job to make bold bets, and we get our energy from inventing on behalf of customers. For Amazon, this means that it is always Day 1. A world where past results do not guarantee future success, so it's always important to strive, innovate, and be open to change. Join us to learn how Amazon and pioneering ANZ businesses use what Amazon CEO and Founder Jeff Bezos terms the 'Day 1 principles' to build a culture which drives innovation at scale.

This is a new event for 'Practical Innovation Leaders'. Leaders with a bias for action. Pioneers in their team or wider business. You could be a business leader, technology leader, start-up CEO, IT manager, or developer. The role is not important. What's common is your intent. This is not an event focused on theory, instead expect to gain first-hand practical insights from leaders across Amazon Retail, Prime Video, Amazon Marketplace, Amazon Robotics and Prime Air.



07:45   Arrival, Registration & Breakfast Snacks
09:00 Sessions Start
Building a Day 1 Culture and Business:
Paul Misener, Global VP of Innovation, Amazon
CUSTOMER OBSESSION: Amazon Retail, Building the Earth’s most customer centric business:
Rocco Bräuniger, Country Manager, Amazon Australia
  Airtasker, creating $100M in Australian Jobs each year
Tim Fung, CEO & Founder, Airtasker
EXPERIMENTATION: Amazon Prime, Prime Air, Prime Video:
Paul Misener, Global VP of Innovation, Amazon

The value of Customer co-innovation:
Trent Innes, Managing Director Xero Australia 

10:30 Morning Tea Break
11:00 Sessions Continue
HIGH VELOCITY DECISIONS: Amazon Marketplace, Journey of reinvention:
Eric L. Broussard, Vice President,
  The lone genius is dead! Building nimble, global autonomous teams
Dominic Price, Work Futurist Atlassian
EMBRACING TAILWINDS: Alexa: Exploring 'Voice First' technology and human interaction:
Kate Burleigh, Amazon Alexa Skills
  Amazon Robotics, Explore the thought provoking world of an ideal robotic system
Tye Brady, Chief Technologist Amazon Robotics
  AI. Becoming Superhuman
Dr Jordan Nyguen, AI Futurist
Networking Lunch
  • Day 1 Culture

    Building a sustainable Day 1 business
    Led by Amazon's Global VP Innovation, this session introduces the concept of Day 1 thinking. Using the Amazon business model, it will define the five key tenets of a Day 1 culture which are customer obsession, high velocity decision making, experimentation, avoiding proxies, and embracing external tailwinds. The session will explore how these have been used by Amazon businesses for the past 20 years to fend off Day 2 thinking; and prevent stasis and decline.

  • Customer Obsession

    Amazon Retail: building the earth's most customer centric business
    Learn how to apply the simple Day 1 models used to create the earth's most customer-centric company. Hear how customer obsession and a culture of innovation supported the Amazon journey from humble garage, to bricks and mortar bookstore, and now global leader in online retail. Amazon Retail leaders will share insights on successes and failures.

    Airtasker, creating $100M in Australian Jobs each year
    Learn how the Airtasker business was born when co-founders Tim Fung and Jonathan Lui moved apartments and realised many of the jobs that had to be done could be outsourced to other people in the local economy. Since their launch in 2012 Airtasker has improved the quality of life for millions of Australians and now creates more than $100M in local jobs each year in the local, mobile economy.

  • Experimentation

    Creating new business models: Amazon Prime, Prime Air, Prime Video, Prime Studios
    As a company of builders Amazon is always looking for the next invention. Hear first-hand the thinking and process (pitfalls and successes) behind the development of these disruptive yet customer obsessed new business models.

    Xero: The value of Customer co-innovation
    Xero is a thriving small business ecosystem connecting over 1.2 million small business subscribers, 660 app partners and 40,000 developers. Learn how Xero recognized that co- innovation with customers was the answer to sustaining growth and how they scaled this thinking globally through the development of the ‘Marketplace’ platform.

  • High Velocity Decision Making

    Learning the art of reinvention: Amazon Marketplace
    For Amazon Marketplace, the early days were not easy. Learn how the business reinvented itself from the unsuccessful Amazon Auctions and zShops offers, to Marketplace which now sells billions of units each year.

    The lone genius is dead!
    Atlassian are a global leader in the creation of nimble, autonomous teams which innovate globally at scale. This session will share practical insights from Atlassian's journey and give you a proven framework to take back to your business and create high performing autonomous teams.

  • Embracing Tailwinds

    Exploring Voice First technology and human interaction: Learn why Australian households are embracing Alexa and why voice-first interaction is fast becoming an expectation vs. a novelty.

    Amazon Robotics
    Join the Global CTO Amazon Robotics to explore the thought provoking world of an ideal robotic system: one where humans and machines work together within Amazon’s fulfillment chain to deliver the Amazon promise.

    AI. Becoming Superhuman
    Learn how the fusion of human biology with robotics and AI is creating a better future for people across Australia, and the foundation for a new era of global human evolution.

Paul Misener, Global VP Innovation, Amazon

Paul Misener is Vice President for Global Innovation Policy and Communications. An Amazon veteran of 18 years, Paul is an engineer, attorney, and inventor named in three patents. Prior to his current role, in which he explains and advocates Amazon's culture and methods of customer‐obsessed innovation, Paul served as the company's Vice President for Global Public Policy. On behalf of Amazon and its customers, he has testified before the US Congress over 30 times. In 2013, Paul chaired the technical subcommittee of the FAA's advisory committee that recommended allowing airline passengers to use electronic devices during taxi, takeoff, and landing. Prior to joining Amazon, he led the computer industry's Internet Access Coalition and was centrally involved in the development of digital television.

Tye Brady, Chief Technologist, Amazon Robotics

Tye is a leading strategic thinker and engineering professional with more than 25 years of hands-on experience in team leadership, technical management and system design for advanced instrumentation, autonomous vehicles and robotic systems. Tye is chief technologist at Amazon Robotics, where he heads advanced technology and research efforts to further establish Amazon Robotics as the preeminent robotics company in the world. With robotics moving from the aspirational to the everyday functional, Tye believes there's nothing we can't achieve or improve through smart robotics when coupled with the right human talent and need. Prior to Amazon Robotics, Tye spent 15 years with Draper Laboratory in a variety of technical and leadership roles, advancing robotics and spacecraft engineering. He holds a Master's Degree in Aeronautics and Astronautics Engineering from MIT. Tye is a founding partner of MassRobotics, a not-for-profit organization serving as a world-class platform for robotic innovation.

Dominic Price, Futurist Atlassian

Rocco Braeuniger is the Country Manager for Amazon Australia. Rocco joined Amazon in early 2006 and has held a variety of positions during his 11 years at the company. Prior to his role in Australia, he led the German Consumables team at Amazon which included responsibilities for FMCG product lines as well as programs such as Prime Family, Subscribe & Save, EU Prime Pantry and EU Dash. He was also responsible for the Gateway and mobile customer experience for Before Amazon, Rocco worked in consulting. He has a Diploma from the University of Bayreuth and an MBA from Babson College in Boston, MA. He lives with his wife and three daughters in northern Sydney.

Dominic Price, Futurist Atlassian

Born to Joy in the harsh Manchester Winter of 77, Dominic has a career that has reached far and wide through Europe, US and Asia PAC. Dom now has responsibilities spanning 5 global R&D centres, and is Atlassian's "Team Doctor" helping the business scale by being ruthlessly efficient and effective, with one eye on the future. Dom helped pioneer the Atlassian Team Playbook and has personally run hundreds of sessions with our teams globally. Dom was previously the GM Program Management for a global gaming company and a Director of Deloitte providing assurance and consulting services. Dom is proud to work at Atlassian, the home of the most intelligent t-shirt wearers in business, as the Head of R&D and Work Futurist.

Eric L. Broussard, Vice President,

Kate Burleigh is Country Manager, Amazon Alexa Skills, Australia/NZ, with prime responsibility for exposing new opportunities for leading brands and developers to design for Alexa and reach customers through innovative voice-first experiences. Prior to joining Amazon, Kate was Managing Director, Intel Australia/NZ where she oversaw a number of significant transitions in the Australian market place including the rapid consumerization of IT, the transition of the industry to cloud computing, and the rise of AI and IoT as the new frontier. Kate was proud to be awarded 2016 Alumni of The Year, by the University of Technology Business School. Additionally she is a board member of the Australian Information Industry Association (AIIA) and the children's cancer charity, Camp Quality.

Eric L. Broussard, Vice President,

Eric Broussard has been Vice President, International Seller Services since August 2012. In this role, based in Seattle, WA, he leads Amazon's International Marketplace businesses in Europe, Japan, China and Australia, as well as Amazon Global Selling initiatives worldwide. Prior to that, Broussard was Vice President, Amazon Services Europe for eight years,where he led development and implementation of Amazon Seller Services strategy in Europe and Japan. Under Broussard's leadership, Amazon Services Europe has become a leading Marketplace for hundreds of thousands of Sellers offering millions of products to customers in the UK, France, Germany, Spain, Italy and Japan. Before moving to Europe, Broussard was's Vice President of Jewelry and Health & Personal Care based at Amazon's headquarters in Seattle, Washington. Broussard drove the creation of these two businesses and managed all aspects of their expansion. Broussard holds an MBA from Stanford, a Master of Science in Information Systems from École Supérieure de Commerce de Paris and a Bachelor of Science degree from INSEEC in Paris.

Dr Jordan Nyguen, AI Futurist

Dr. Jordan Nguyen is on a mission to change the world. He is an acclaimed thought leader on the intersection between technology and humanity with a magical combination of technical brilliance and inspiration. Upon completing his PhD in Biomedical Engineering at the University of Technology Sydney, Jordan was accepted into the prestigious UTS Chancellor's List. Now his mission is to improve the lives of as many people as possible. As founder of Psykinetic he designs life-changing technologies focusing on intelligent, futuristic and inclusive technology. Drawing on his experience of almost breaking his own neck, Jordan developed a mind-controlled smart wheelchair for people with high-level physical disability. Jordan's work has been featured in a range of TV, radio, magazine and newspaper interviews, including ABC's Catalyst and Channel TEN's The Project. His recent documentary, 'Becoming Superhuman' won the 2017 Eureka Prize for Science Journalism. Jordan was a NSW State Finalist for Australian of the Year 2017.


Tim is CEO and co-founder of Airtasker - a trusted community marketplace for people and businesses to outsource tasks, find local services or hire flexible staff in minutes - online or via mobile.Tim is also a founder and director of Tank Stream Labs - a co-working space and entrepreneurial community located in the heart of Sydney CBD. Prior to starting Airtasker, Tim was a founding team member and investor in mobile startup amaysim, playing a key role in strategy and capital raising. He is a founder and director of several web startups, including online custom shirt design business Joe Button, and motorsport event management group Circuit Club. Tim has worked as a consulting talent agent at Chic Management and before this, spent five years as an investment banking executive at Macquarie Bank. Tim has a B.Commerce (marketing) from UNSW and was a recipient of the 2016 UNSW Young Alumni award.

Trent Innes, Managing Director Xero Australia

Trent is the Managing Director of Xero Australia, the leading cloud-based accounting platform for small business. Grounded by a strong people-focus, he develops the team to better help small businesses thrive in Australia. Starting his career as a practicing accountant, Trent saw firsthand the opportunity technology presents to growing businesses. He has more than 20 years experience growing and managing major businesses across the accounting and IT industries, including Microsoft Business Group in Australia. He now centres his expertise on high-performing cultures that accelerate fast-growing cloud solutions. Trent is passionate about fostering a thriving technology industry in Australia, and using collaboration to bring this to life.