Category: Amazon Personalize

Millions of Bundesliga (also known as Deutsche Fußball Liga or DFL) fans from around the world rely on the German soccer league’s official Bundesliga App for insights into real-time match statistics, in-depth player and club profiles, and more. Fans use it daily to follow their favorite team and players—especially during a match. The app is […]

HiLYTE is an all-in-one digital platform dedicated to creating premier digital experiences through grassroots sports events and seasons. The company aims to make better technology available for all youth sporting organizations by creating contextual, personalized experiences using thousands of pieces of media. Providing an end-to-end digital ecosystem for participants and spectators in two of the […]

Introduction Companies and businesses of all sizes across industries now consider acquiring data-driven insights from their customer base as a key priority. Sports entities (teams, leagues, sport broadcasters and partners) are no different. Understanding their global, diverse, and distributed fan-bases is critical to their business strategies. Sports fans interact with their favorite sports and teams […]

Free ad-supported streaming television (FAST) is taking off as consumers look to minimize content subscription fees. While Paramount, Roku, and Fox have already launched FAST offerings, getting one off the ground can be expensive and time-consuming, proving a barrier to entry for most content owners. Boston-based technology startup TVCoins is disrupting the market with its […]

Artificial Intelligence (AI) and Machine Learning (ML) make it easy to create personalized user experiences. If you are a digital publisher, you can use AI/ML to display and recommend content that is tailored to the interests of an individual user. Personalization can improve customer satisfaction, increase user engagement, and reduce the workload of editorial and […]

This blog is co-authored by Nilay Naik from ThinkAnalytics and Kevin Yao from AWS. The ThinkAnalytics Think360 platform helps media, entertainment, news, and direct-to-consumer video providers use a data-driven approach to increase revenue and customer engagement. The platform integrates Amazon Personalize from Amazon Web Services (AWS) to allow a wide selection of personalized recommendation solutions […]

Introduction Each day, we are presented with information that is personalized to us. This comes in the form of advertisements, social media content, entertainment, and more. This personalization helps us to meet consumer demand and influence consumer behavior. From the perspective of sports franchises, there is yet unmet demand to deliver personalized content to both […]

This is the third and final post in the series of blog posts on contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post details how Amazon Personalize, which allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML), can be adopted to determine […]

With more than 50 launches and announcements of new services and major features during AWS re:Invent 2021, the following is a tailored list of those most relevant for media and entertainment (M&E) workloads. Watch the full Adam Selipsky Keynote here for even more announcements and information. AWS Private 5G for on-set connectivity AWS Private 5G is […]

Discovery, Inc., a multinational mass media company, has a colossal library available to stream. So much so, that customers encountered “decision fatigue”. The company found that too many choices can become overwhelming, and can take away from the viewer experience. Discovery, Inc. responded to this challenge by building discovery+, a streaming service using Amazon Personalize. […]