Category: AWS Lambda

Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, […]

This blog was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years of […]

This blog is co-authored by Abbie Lin, Assistant Manager, KKBOX. KKBOX, the leading music streaming platform in Taiwan and across Asia, is using Amazon Personalize to elevate its recommendation engine—delivering more relevant, diverse content with less operational overhead. Serving over 12 million users across Taiwan, Hong Kong, Japan, and Singapore, KKBOX aims to deepen user […]

In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]

This blog was co-authored by Jun Ye, Graphics and Automation Technology Manager of Nine Network. When Nine Network (Nine) faced the dilemma of aging edit suites and mounting hardware costs in their Brisbane studios, they didn’t just see a problem—they saw an opportunity. The traditional approach would have been straightforward: replace hardware (server, processor, memory, […]

This blog is co-authored by Mark Osborn, Principal Software Engineer at CoStar Group. Seeking greater control over their video transcoding capabilities while reducing costs and enhancing quality for their customers, CoStar Group embarked on a transformative solution. Let’s dive into how CoStar brought their video transcoding and distribution backends in house using Amazon Web Services […]

Football is about passion and broadcasters use storytelling to transmit their football passion to the fans. Every moment, or insight, of a match could turn into an iconic story. Being able to extract meaningful insights from football’s ever-growing data landscape continues to intensify. Capturing event data for significant moments in the game (such as shots, […]

In the high-octane world of racing, precision and fairness are non-negotiable. SRO Motorsports America (SRO), the organization behind GT World Challenge America, partnered with Amazon Web Services (AWS) Professional Services to revolutionize how race car compliance is verified—transforming a 90-minute manual process into an automated system that takes less than 15 minutes. This collaboration not […]

Audio editing and transcoding are crucial processes for content creators, broadcasters, and media professionals who need to convert audio files from one format to another and automate basic audio editing tasks. With Amazon Elastic Transcoder scheduled for deprecation, in November, 2025, it is important to understand the alternatives for implementing audio-only workflows in Amazon Web […]

At NAB 2025 (April 6-9, 2025), Amazon Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) […]