AWS for M&E Blog
Monitor video content and encoding quality with Media Metrics in AWS Elemental MediaConvert
Introduction When designing and operating video-on-demand workflows at scale, customers require rich metric data to gain insight into the performance of their transcoding pipelines. AWS Elemental MediaConvert is natively integrated with Amazon CloudWatch and Amazon EventBridge, providing customers with the necessary tools to create actionable and observable systems on Amazon Web Services (AWS). MediaConvert now […]
AWS Artist Series: Rigging the characters for Picchu in Blender
This is the 6th post in our AWS Artist series, find the other five below: AWS Artist Series: Laying out the opening shots of Spanner AWS Artist Series: Compositing Spanner AWS Artist Series: Creating characters with dynamic wrinkles AWS Artist Series: Animating Noa AWS Artist Series: Rigging the bridge for “Spanner” Introduction Picchu is the story […]
Generating input preview thumbnails using AWS Elemental MediaLive
Within the media and broadcast industry there is an incumbent need for broadcast operators to maintain visibility of video workflow health and performance. AWS Elemental MediaLive is a broadcast-grade live video processing service that creates high-quality streams for delivery to broadcast TVs and internet-connected devices. MediaLive has a rich set of alerts, Amazon CloudWatch Events and […]
Inside the arc: The Toronto Raptors’ journey from on-premises compute to AWS for novel player insights
This post is authored by Devin Pleuler, Senior Director of R&D at Maple Leaf Sports & Entertainment (MLSE), and Ari Entin, Principal of AWS Sports Marketing Communications. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Introduction In […]
IMT builds a modern infrastructure for the Seattle Kraken in time for game day
When the National Hockey League (NHL) announced its expansion into Seattle, local hockey fans were excited to get the chance to root for their first home team. The newly formed Seattle Kraken (Kraken) knew they had a unique chance to build a foundation for decades of fan engagement as they prepared for the 2021–2022 season. […]
Accelerating Motorsports: How NASCAR delivers real-time racing data to broadcasters, racing teams, and fans
This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]
Interactive advertising with Amazon IVS
The ability to monetize live streaming content can be a challenge in the media and entertainment industry. For example, when streaming live content via social media platforms, options may not be available to advertise precisely the way you want within your show or event. In this post, the authors explain and demonstrate how to recognize […]
Sky Italia improves performance, lowers costs 84 percent by insourcing its voting platform for live TV productions with AWS
Sky Italia is one of Europe’s leading media and entertainment companies and the largest pay TV provider in Italy. One of the biggest draws to the service is “X-Factor,” the award-winning TV music competition. A key part of the show is that the home viewing audience votes for their favorite performers, with the results tabulated […]
The benefits of content personalization for digital publishing
Artificial Intelligence (AI) and Machine Learning (ML) make it easy to create personalized user experiences. If you are a digital publisher, you can use AI/ML to display and recommend content that is tailored to the interests of an individual user. Personalization can improve customer satisfaction, increase user engagement, and reduce the workload of editorial and […]
Leverage AWS Serverless Application Model to run MediaInfo at scale
Media & Entertainment (M&E) companies often have a large number of media files stored in Amazon Simple Storage Service (Amazon S3). However, before using these files in media processing applications, they often need technical metadata about video codecs, frame rates, audio channels, duration, and more. MediaInfo, a unified display of the most relevant video and […]