AWS for M&E Blog

Managing a media archive is no easy feat. Hollywood studios have spent years managing large archives containing feature films, episodic television, and, in some cases, animated content. When you consider content that appears beyond the screen, such as promotional materials to support the next blockbuster, the volume of content grows. A similar challenge holds true […]

Amazon Interactive Video Service (Amazon IVS), a managed live streaming solution that lets users build interactive video experiences, has added HTTP live streaming (HLS) Program-Date-Time (PDT) tags and HLS byte range manifest files. The PDT provides precise presentation timestamps to allow time-synchronized tasks, while the byte range manifest allows detailed segmentation and selective loading of […]

AWS Media & Entertainment Symposium 2023, Kings Place, London, 8th February After engaging with customers and partners exclusively online since 2019, it was incredibly rewarding to hold the annual AWS M&E Symposium in person in 2023. Over 300 customers and partners joined Amazon Web Services (AWS) in London for a day of knowledge sharing, trend […]

In the previous blog in this series, Securing production workflows in AWS: Aligning to the MovieLabs Common Security Architecture for Production (CSAP), we expanded the dailies editing use case to include asset ingest and exchange to vendors for workflows like Visual Effects (VFX), color correction, and final mastering. For these workflows, we discussed security best […]

The National Football League (NFL) continues to evolve on and off the field. One of the biggest shifts in recent years is the league’s commitment to using data and technology to improve the sport. Amazon Web Services (AWS) supports this commitment as the NFL’s partnership with AWS continues to deepen. The Big Data Bowl exemplifies […]

Producer Jon Landau and Wētā FX Executive VFX Producer David Conley highlight the growing role of cloud in content production Epic sci-fi action feature “Avatar: The Way of Water” is the culmination of nearly a decade of technology development for ambitious storytelling. Directed by James Cameron, the highly anticipated sequel to the 2009-billion-dollar blockbuster “Avatar” […]

Winners “Avatar: The Way of Water,” “The Lord of the Rings: The Rings of Power,” and Frito-Lay “Push It” created with AWS Hollywood’s awards season is heating up with the Oscars less than three weeks away. Black tie events abound in Tinseltown as trade organizations recognize accomplishments in their respective crafts from animation to cinematography, visual […]

For video service providers, delivering a personalized ad experience with A/B forensic watermarking can create interoperability challenges because both require dynamic manipulation of the manifest used for playback. In this blog post, we explore this potential conflict and recommend a system architecture that delivers a personalized ad experience along with A/B watermarking so that you […]

Using Amazon Web Services (AWS), live stream broadcasting has become simpler than ever before. AWS Elemental MediaLive and AWS Elemental MediaPackage provide delivery of live streams or video on demand (VOD) assets to the end consumer. Sports and other live events demand extracting certain segments or golden moments from the live video and saving them […]

Motion Picture Laboratories, Inc. (“MovieLabs”) is a joint research and development venture founded by major Hollywood studios with a mission to find innovative solutions to industry challenges for both its member studios and the broader industry ecosystem. The organization helps architect next-generation production technologies, secure creative assets, streamline and automate distribution chains, and deliver new […]