Kick off your digital transformation strategy with AWS purpose-built capabilities for Media and Entertainment (M&E). Catch up on the latest product innovations, insights, and M&E solutions available as you draft your blueprint for the future.
On this page, you can access a variety of AWS demonstrations, including end-to-end cloud services and solutions that span six M&E areas:
- Broadcast
- Content production
- Data science and analytics
- Direct-to-consumer (D2C) and streaming
- Media supply chain and archive
- Monetization
Media & Entertainment demos
Content Production demo
Experience a real-world production workflow that shows how customers can create, manage, and finish their content in an interconnected and collaborative environment on AWS. Beginning with acquisition of content at camera ingest, content rapidly moves from set to the cloud and seamlessly into a post-production and familiar edit-bay environment with cloud-to-ground video capabilities.
Media Supply Chain & Archive demo
Media Supply Chain & Archive demonstrations, as shown through two different supply chains, visualize a data-driven approach to content selection, rights management, asset organization, and distribution.
Data Science & Analytics demo
Data Science & Analytics demo showcases the value of building data, analytics, and AI-enabled media workflows. Discover core services and solutions for creating rich descriptive metadata, accelerating content production, engaging customers, as well as analyzing and summarizing video content.
Monetization demo
Monetization is our newest solution area that we launched at IBC 2023. The Monetization launch demonstrations features AWS and AWS Partner solutions for monetization that show how technologies for M&E can be deployed to increase revenue across viewing platforms, improve cost savings, find and retain audiences, gain insight into the customer journey, and enhance consumer engagement.
Broadcast demo
Broadcast demonstrations feature 4 purpose-built AWS Media Services and highlight live cloud production and playout. A complete live cloud production workflow showcases a newsroom production environment, including automation and editing for ever-increasing file sizes. An innovative playout workflow features multiple distribution solutions that serve linear, OTT, and satellite.
Direct-to-Consumer (D2C) & Streaming demo
Direct-to-Consumer (D2C) demonstrations feature 3 purpose-built AWS Media Services, highlighting the evolving opportunities for creating, delivering, and managing unique live and on-demand free, subscription, ad-supported, and hybrid viewing experiences to consumers. Personalized content and offerings can be delivered to viewers leveraging DS&A insights and supported by monetization solutions.
Showcase theater sessions
At IBC 2023, AWS hosted and participated in a number of panels ranging from the technical to the broadly applicable. Following are sessions highlighting AWS storytelling alongside customers during the IBC 2023 exhibition.
Navigating Europe's transition to IP
Panelists dissect opportunities, challenges, and strategies deployed by broadcasters in Europe to support the transition from a predominantly linear market to a predominantly IP-based market.
Speakers:
- Frank Heineberg, VP Standards & Innovations RTL Distribution, RTL Deutschland
- Paul Kane, Director of Technology, Partnerships, & Distribution, ITV
- Thomas Stockhammer, Senior Director, Technical Standards, Qualcomm
- Rory McVicar, Principal GTM Specialist, AWS
Generative AI in Media & Entertainment
AI and ML services have been deployed in the media and entertainment industry for decades. Generative AI has both captured imaginations and prompted important questions about how these tools can be used. Join experts for a discussion on generative AI as we peel back the layers to understand its applications in the media and entertainment industry.
Speakers:
- John Footen, Managing Director, Media & Entertainment, Deloitte
- Garrett Goodman, VP Sales, Papercup
- Gretchen Libby, Director, Visual Computing, GTM, AWS
- Raghvender Arni, Director, Customer Acceleration, AWS
Live cloud production with TNT Sports
In this session, learn how Warner Bros. Discovery Sports migrated its media workflows to gain operational flexibility, create opportunities to present more data-led stories, and to drive deeper audience engagement for TNT Sports.
Speakers:
- Ian Cockett, GVP Engineering & Technology, Warner Bros. Discovery
- Julie Souza, Head of Sports Global, Professional Services, AWS
Edit in the cloud: shape your facility of the future
Panelists dissect opportunities, challenges, and strategies deployed by broadcasters in Europe to support the transition from a predominantly linear market to a predominantly IP-based market.
Speakers:
- Tim Burton, Managing Director, 7fivefive
- Adam Jakubowski, VP Technical Operations, Global Technology, BBC
- Chris Swan, Principal Solutions Architect, AWS
Driving business transition through migration to the cloud
Organizations migrate their on-premises workloads to AWS for improved flexibility, agility, and operational efficiency. Hear firsthand accounts from influential broadcasters and content owners about lessons learned from their migrations, including what has and has not worked well and the advice they give to those beginning their cloud journey.
Speakers:
- Martin Boronski, Chief Technology Officer, BCE
- Dave Travis, Group Director of Content, Broadcast, & Platforms, Sky
- Steph Lone, Director, Solution Architects Media & Entertainment, AWS
Tuned into tomorrow: software-defined broadcast infrastructure
Media.Monks, AWS, and NVIDIA explore the foundations of true software-defined broadcast infrastructure and the creative workflows it enables.
Speakers:
- Richard Hastie, Senior Director, Professional Visualization, NVIDIA
- Lewis Smithingham, SVP of Innovation & Creative Solutions, Media.Monks
- Sepi Motamedi, Global Broadcast Industry Marketing Lead, NVIDIA
- Nina Walsh, Head of M&E Business Development, APJ & Americas, AWS
Monetizing data in a privacy-first world using AWS Clean Rooms
This session explores how a leading broadcaster views the current advertising climate as an opportunity to future-proof operations and build a privacy-focused advertising solution using AWS Clean Rooms. Measurement provider Comscore also joins this session to discuss how it helps broadcasters plan, transact, and measure campaigns in a privacy-safe environment.
Speakers:
- Joseph Delfino, Vice President, Strategy and Business Development, Comscore
- Rio Longacre, Managing Director, Global Experience Team, Slalom Consulting
- Clark Fredricksen, Head of Worldwide Product Marketing - Industries & Solutions, AWS
- Dr. Nage Sethu, Principal Industry Specialist (AdTech, MarTech and Data Science), AWS
Building the studio of tomorrow, today!
Amazon Studios defined the state of the art in cloud production from the cameras on North America’s largest Virtual Production Stage, through post in its brand new 8K capable facility for movies and series. Speakers from Amazon Studios, AWS Media & Entertainment, and partner teams kick off this discussion with Amazon’s goal to continuously seek to empower visual storytellers by bringing ease, velocity, and new capabilities to them through media science, innovation, and invention.
Speakers:
- Dan Duran, Head of Post Production Workflow, RED Digital Cinema
- Jonathon Lee, Head of Media Engineering & Innovation, Amazon Studios
- Ken Nakada, Head of Virtual Production, Amazon Studios
- Chris Blandy, Director, M&E Business Development & Strategy, AWS
AWS empowers Media & Entertainment
Explore services and solutions for media and entertainment solution areas.
Solution areas
Content Production
Spend more time creating with the most comprehensive set of cloud capabilities for content production.
Media Supply Chain & Archive
Award-winning, purpose-built capabilities to centralize and store media operations in the cloud.
Broadcast
Run low-latency broadcast workloads with the most agility, elasticity, scalability, and reliability of any cloud.
Direct-to-Consumer (D2C) & Streaming
Supporting the world’s leading direct-to-consumer and streaming platforms with more purpose-built capabilities than any cloud.
Data Science & Analytics for Media
Media Intelligence solutions built on unmatched analytics and machine learning capabilities.
Monetization
Maximize advertising revenue while driving customer engagement and personalization across platforms and channels.