Kick off your digital transformation strategy with AWS purpose-built capabilities for Media and Entertainment (M&E). Catch up on the latest product innovations, insights, and M&E solutions available as you draft your blueprint for the future.
On this page, you can access a variety of AWS demonstrations, including end-to-end cloud services and solutions that span six M&E areas:
- Broadcast
- Content production
- Data science and analytics
- Direct-to-consumer (D2C) and streaming
- Media supply chain and archive
- Monetization
Media & Entertainment demos
Generative AI for M&E Overview
This overview highlights the latest for generative AI in the Media & Entertainment space. Explore numerous areas that generative AI speeds up productivity and creativity of your workloads. Featured solutions include Party Rock, Amazon Q for Business and Amazon Bedrock.
Content Production Technology Demo
See the creation of a 90-second movie trailer for 'Cowgirls on the Moon'. Experience our cloud studio demo with AI-assisted virtual production using Unreal Engine and Cuebric, seamless editing in Adobe Premiere with real-time preview, VFX and rendering in Nuke and Houdini, production asset management with Frame.io, and studio management with Leostream and Qumulo.
Media Supply Chain Technology Demo
This demonstration showcases how Media Supply Chain can save customers money and create value from the content. Savings will focus on creating operational efficiency and analytics, while value creation (monetization) will focus on reusing existing and new content for personalized consumption (social, FAST).
Data Science & Analytics Technology Demo
Discover the power of data, analytics, and AI in media workflows, enhancing viewer experience, streamlining live production, and analyzing video content. This demo showcase machine learning's role in enriching and accelerating workflows, with solutions applicable to the 'newsroom in the cloud,' including contextual search, contextual ads, and AI-driven news summarization
Monetization Technology Demo
This demo highlights Monetization strategies such as converged TV ad sales, unified measurement solutions, next-gen ad formats like virtual product placement and shoppable video, self-service privacy-enhanced data collaboration, customer data solutions, and generative AI for ad creative and audience insights
Broadcast & Live Production Technology Demo
Experience our story-centric newsroom demo, highlighting the benefits of cloud-based operations and streamlined production. Witness live cloud production for sports events, automated deployment with Infrastructure as Code, and optimized distribution strategies using AWS Elemental solutions. Explore ISV technology enhancing ATSC 3.0 delivery and monitoring capabilities
Direct to Consumer & Streaming Technology Demo
This demo showcases D2C and streaming use cases, featuring end-to-end delivery, personalized experiences, scalable SSAI, sports streaming, cloud DVR integration, multi-language subtitling, low-latency delivery with AWS Elemental MediaPackage v2, interactive enhancements, and integrated monitoring.
Thought Leadership Sessions
AWS hosts panel discussions across the globe highlighting our customer’s success in Media & Entertainment. See below for our latest innovative talks.
How generative AI is changing the game
Join Kaylee Hartung as Dr. Matt Wood and industry leaders discuss how generative AI is revolutionizing sports and media workflows. Gain insights into personalized viewing experiences and more.
Speakers:
- Dr. Matt Wood, VP Artificial Intelligence products, AWS
- Aaron Amendolia, Deputy CIO, NFL
- Scott Gutterman, Senior Vice President Digital Operations, PGA TOUR
- Julie Souza, Global Leader, Strategic Business Development, Sports, AWS
- Moderator: Kaylee Hartung, Thursday Night Football Broadcaster
Driving innovation: How PGA TOUR is transforming fan experience with AWS
Discover how PGA TOUR elevates fan engagement with AWS, covering cloud migration, cost reduction, personalized experiences, video history preservation, AI/ML access, and future innovations. Insights for your digital transformation
Speakers:
- Julie Souza, Global Leader, Strategic Business Development, Sports, AWS
- Michael Raimondo, VP of Broadcast Technology, PGA TOUR
From cloud to air: The NHL’s live game broadcast in the cloud with AWS
NHL has pioneered live cloud broadcast with AWS, since 2023 with a Seattle Kraken game. Hear from NHL execs and AWS specialists on their journey, innovation, fan content expansion and how they continue to innovate using cutting-edge technology.
Speakers:
- Andrew Reich, Senior Industry Specialist, AWS
- Grant Nodine, Senior Vice President, Technology, National Hockey League
- Dave Lehanski, Executive Vice President, Business Development & Innovation, National Hockey League
- Moderator: Julie Souza, Global Leader, Strategic Business Development, Sports, AWS
The Making of Cowgirls on the Moon
Explore AWS's use of generative AI, Deadline Cloud VFX, and a cloud studio to create the faux movie trailer 'Cowgirls on the Moon' trailer. Panelists from film industry leaders discuss this innovative workflow.
Speakers:
- Ron Ames, Producer/Founder, The Modern Film Consortium
- Alex Jenyon, Virtual Art Department Supervisor, DNEG Virtual Production
- Walter Schulz, VFX Director, Cuebric
- Katrina King, Global Strategy Leader- Content Production, AWS
Building the creative pipeline of the future
Discover how AWS Deadline Cloud enables cloud rendering for diverse production pipelines. Hear from Chaos and Ntropic on integrating cloud rendering with Deadline Cloud, paving the way for more sustainable rendering practices
Speakers:
- Phillip Miller, VP of Product Management, Chaos
- Nathan Robinson - Founder & CCO, Ntropic - Co-Founder, NIM Labs
- Andrew Sinagra - Creative Director, Ntropic - Co-Founder, NIM Labs
- Dave White - Head of CG, Ntropic
You don’t need powers, you just need to be human: Generative AI in VFX
Discover how entertainment production companies leverage generative AI to enhance services and tools, fostering creativity in film and television. Join the discussion on the impact of these technologies on studio success and creativity.
Speakers:
- Gretchen Libby, AWS
- Chris Del Conte, Global Head of VFX, Amazon Studios
- Samuel Reid, Head of Technology, Untold Studios
Unify media metadata at scale: Tubi’s innovative approach with Rosetta Stone
Explore Tubi's Rosetta Stone solution, leveraging LLMs and IMDb data for unified metadata management. Learn how it enhances user experience and gain insights for optimizing your metadata strategies in streaming
Speakers:
- Robert Raver, Senior Media & Entertainment Solutions Architect, AWS
- Claire Dorman, PhD, Engineering Manager, Machine Learning, Tubi
- Rudra Roy Choudhury, Product Manager, Content Platforms, Tubi
Netflix lifecycle management solution
Discover Netflix's cloud storage efficiency journey, optimizing content creation from ingest to long-term storage. Gain insights into best practices for improving efficiency and lowering storage costs.
Speakers:
- Vinay Kawade, Senior Software Engineer, Netflix
- Esha Palta, Senior Software Engineer, Netflix
Preserving 100 years of a nations archive.
The BBC needed to digitize, and preserve its flagship archives containing Film, TV and Radio content from the last 100 years. Learn how the BBC Archives team ingested over 16m assets to create one of the largest media data lakes, improve access for its teams and how it plans to create value for its viewers.
Speakers:
- Ian Munford, Global Industry Specialist M&E
- Brendan Mallon, Head of Products and Services, BBC
How Sinclair Broadcast brings local news broadcasting to the cloud
Sinclair Broadcast shifts entire operations to AWS, leveraging Amagi's solution for cloud playout and centralized station management. Enhance productivity and service quality with a single control pane. Explore their cloud journey and future plans with AWS.
Speakers:
- El Hamri, AVP, Media Systems Engineering, Sinclair Broadcast
- Adam Chugg, Enterprise Account Executive, AWS
Bringing high-speed connectivity to remote productions and bring analytics to the edge.
Explore Amazon's Project Kuiper, offering secure, high-performance connectivity for businesses and consumers. Unlock benefits like camera-to-cloud, remote shoots, data analytics, and live-streaming without reliance on cellular connections. Learn about Private Connectivity for secure data transfer to AWS workloads.
Speakers:
- Jeremy Zigmond
AWS empowers Media & Entertainment
Explore services and solutions for media and entertainment solution areas.
Solution areas
Content Production
Spend more time creating with the most comprehensive set of cloud capabilities for content production.
Media Supply Chain & Archive
Award-winning, purpose-built capabilities to centralize and store media operations in the cloud.
Broadcast
Run low-latency broadcast workloads with the most agility, elasticity, scalability, and reliability of any cloud.
Direct-to-Consumer (D2C) & Streaming
Supporting the world’s leading direct-to-consumer and streaming platforms with more purpose-built capabilities than any cloud.
Data Science & Analytics for Media
Media Intelligence solutions built on unmatched analytics and machine learning capabilities.
Monetization
Maximize advertising revenue while driving customer engagement and personalization across platforms and channels.
