AWS Clean Rooms helps companies and their partners more easily and securely analyze and collaborate on their collective datasets—all without sharing or copying one another's underlying data. With AWS Clean Rooms, you can create a secure data clean room in minutes and collaborate with any other company on AWS to generate unique insights about advertising campaigns, investment decisions, and research and development.
Benefits
Create your own clean room, add participants, and start collaborating in a few steps
AWS Clean Rooms helps customers more quickly and easily deploy their own clean rooms without having to build, manage, and maintain their own solutions. Companies can also use APIs to integrate the functionality of AWS Clean Rooms into their workflows.
Collaborate with hundreds of thousands of companies on AWS without sharing or revealing underlying data
AWS Clean Rooms makes it quick and easy to generate insights from multiparty data with minimal data movement and without copying or revealing the underlying data. You can directly permission your data in Amazon Simple Storage Service (Amazon S3), match data using first- and third- party datasets, and quickly start collaborating with your partners or any of the hundreds of thousands of AWS customers who have built their data lakes on Amazon S3.
Protect underlying data with a broad set of privacy-enhancing controls for clean rooms
AWS Clean Rooms supports stringent data-handling policies through a broad set of privacy-enhancing capabilities including fine-grained analysis rules, AWS Clean Rooms Differential Privacy, and cryptographic computing. And, you can use query logs to understand and audit how your data is queried.
Use entity resolution matching techniques, flexible SQL analysis rules, and privacy-enhancing ML to meet your business needs
Generate insights using AWS Entity Resolution on AWS Clean Rooms, SQL analyses, or AWS Clean Rooms ML modeling. You and your collaborators can prepare, match, and resolve related records across collective datasets. You can use aggregation, list, and custom SQL queries, or leverage Analysis Builder to unlock insights without having to write SQL. And you can apply machine learning (ML) to generate predictive insights without having to share your raw data.
How it works
AWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.
The first step shows collaboration members and reads, “All collaboration members can contribute plaintext, hashed, or pre-encrypted data.” This step also includes a row of vertically stacked boxes that represent different collaborators and data sources (from top to bottom): contributor 1, first party data; contributor 2, second party data; contributor 3, third party data; and contributor 4, reporting data.
The second step includes a box that reads, “AWS Clean Rooms, collaborate with your partners without sharing raw data.”
The third step shows a square with four icons that illustrate the benefits of the service, including associate tables to use existing records from Amazon S3, set analysis rules to use built-in, flexible rules to control the type of queries that can be run, set output constraints to manage the segment granularity in query results with row-level output constraints, and perform joint data analysis to join and analyze encrypted or plaintext data to get business insights.
The fourth step includes a box that reads, “Amazon S3, receive results in a designated S3 bucket.”
The fifth step illustrates how you can analyze on AWS. It also includes a row of boxes stacked vertically that read (from top to bottom): Amazon QuickSight, Amazon SageMaker, and Amazon Redshift. Below this stack is an icon that reads, "Use with third parties."
The first step defines Cryptographic Computing for AWS Clean Rooms in a box and reads, “Cryptographically prepare data for processing in AWS Clean Rooms collaborations.” This is broken down into the three main ways you can use Cryptographic Computing: 1/ Pre-encrypt data for use in AWS Clean Rooms, 2/ Decrypt results of AWS Clean Rooms collaborations, 3/ Supports CSV and Parquet data formats.
The second step is composed of two arrows flowing from Cryptographic Computing to AWS Clean Rooms and back. The top arrow has text that reads, “encrypted data,” flowing out of Cryptographic Computing into AWS Clean Rooms. The lower arrow reads, “encrypted results,” coming out of AWS Clean Rooms into Cryptographic Computing.
The third step describes AWS Clean Rooms with text that reads, “Collaborate with your partners without sharing raw data.”
Use cases
Enhance customer insights
Bring together disparate data from across engagement channels and partner datasets to form a 360-degree view of your customers.
Optimize marketing and advertising experiences
Collaborate with advertising and marketing partners to improve campaign planning, activation, and measurement, and offer better, more relevant consumer experiences.
Improve reporting and measurement
Securely analyze sensitive datasets across companies and corporate divisions to better predict market trends, assess risk, and improve reporting.
Accelerate research and development
Collaborate to securely accelerate the development of new products, technologies, and programs that rely on datasets across multiple companies.
