Transform with Microsoft on AWS (Level 200)

Speaker: Steven Bryen

According to IDC, nearly 60 percent of Windows servers in the public cloud run on AWS. In this session, you learn how to run Microsoft solutions on AWS, hear about key innovations, learn how to optimise licensing, and learn how to reduce end-of-support risk for Windows Server 2008 and SQL Server 2008. Come hear how leveraging these services for Microsoft on AWS can help you free up time to focus on transforming your workloads.

Accelerate innovation with hybrid capabilities and infrastructures (Level 300)

Speaker: Ricardo Suieras

Businesses are adopting the cloud to accelerate innovation and drive new value for their customers. But for many organizations, this means having to balance managing existing workloads with creating new modern applications that fully leverage the cloud. In this session, we discuss how businesses are seeking to create hybrid architectures that allow them to integrate their on-premises and cloud workloads using a common set of cloud services and tools across both environments. You learn about AWS hybrid cloud services and the hybrid architectures that you can build. Additionally, we share use cases and give examples of customers who are already using these services.

Blending Spot and On-Demand Instances and optimizing costs (Level 200)

Speaker: Cobus Bernard

It’s now easier than ever to grow your compute capacity and enable new types of cloud computing applications while maintaining the lowest TCO. You can achieve this by blending Amazon EC2 Spot, On-Demand, and Reserved Instance purchase models. In this session, you learn how to use the power of Amazon EC2 with other AWS services and features to programmatically optimize costs while maintaining high performance and availability—all without breaking a sweat.

Towards operational excellence (Level 200)

Speaker: Adrian Hornsby

Once a system is designed, implemented, and tested, we encounter two of the hardest aspects in its lifecycle: bringing it to life and sustaining it in operations. In this session, we discuss operational excellence. We focus on the three interconnecting elements that enable you to successfully operate the technology you’ve built: culture, tools, and processes.

Migrate your enterprise applications to the cloud (Level 200)

Speaker: Ricardo Suieras

Business depends on enterprise applications, and these enterprise workloads, such as SAP, high performance computing, and machine learning, are migrating to the cloud and taking advantage of its benefits. More of these workloads run on AWS than any other cloud. In this session, discover why this is the case, and learn the best practices we have developed while migrating those workloads to AWS across enterprises of all sizes.

Raw data to business insights: What you need to build a modern data lake (Level 200)

Speaker: Javier Ramirez

You have lots of data, and analyzing data from multiple sources at scale requires a central repository or data lake. But how will you move data into it? In which format? How will you validate and prepare the data? What about streaming data? Can data scientists discover and use the data? Can business people create reports via drag and drop? Can operations monitor what’s going on? Will the data lake scale when you have twice as much data? Is your data secure? In this session, we address common pitfalls of building data lakes and show how AWS can help you manage data and analytics more efficiently.

Best practices for implementing a data lake in Amazon S3 (Level 200)

Speaker: Kumar Nachiketa

Flexibility is key when building and scaling data lakes, and by choosing the right storage architecture, you can have the agility necessary to quickly experiment and migrate with the latest analytics solutions. In this session, we explore the best practices for building a data lake on Amazon S3, which allow you to leverage an entire array of AWS, open-source, and third-party analytics tools, helping you remain at the cutting edge. We explore use cases for analytics tools, including Amazon EMR and AWS Glue, and query-in-place tools like Amazon Athena, Amazon Redshift Spectrum, Amazon S3 Select, and Amazon S3 Glacier Select.

Move to managed databases (Level 200)

Speaker: John Winford

Self-managing databases, either on premises or in the cloud, can be time-consuming, complex, and expensive. With AWS fully managed database services, such as Amazon RDS, Amazon ElastiCache, and Amazon DocumentDB, you don’t need to worry about server provisioning, patching, setup, configuration, backups, or recovery. Instead, you can spend time innovating and building new applications and leave the infrastructure management to AWS. Attend this session to learn how AWS databases can help you easily maintain infrastructure and break free from managing legacy systems, all while delivering operational efficiency, performance, availability, scalability, security, and compliance.

Modernize your data warehouse (Level 200)

Speaker: Aneesh PN Chandra

Cloud data warehouses are less expensive, easier to use, and faster than on-premises data warehouses, and they have an easy migration process that leverages SQL skills. In this session, learn about the “lake house” approach, the approach that AWS recommends for data warehousing that combines the best of both a data warehouse and a data lake approach to analytics. Learn how you can migrate to the cloud, unlock better performance, and increase functionality while reducing your expenditure.

Streaming and real-time analytics (Level 300)

Speaker: Donnie Prakoso

Learn how streaming technologies can help analyze data in real time, move data between systems in real time, or power data flows in next-generation applications and microservices architectures. This covers both the Amazon Kinesis family of products and Amazon Managed Streaming for Apache Kafka (Amazon MSK), and it provides deep examples of how these streaming technologies can be used to more easily build real-time and connected applications.

An introduction to data driven customer engagement (Level 100)

Speaker: Gabe Hollombe

A customer engagement strategy is vital to business performance, and using AWS can help you create a unique experience for customers engaging with your organisation. This session provides an overview of the AWS customer experience services. We show you how using unique customer attributes and accessing AI/ML services enable you to move beyond traditional skills-based routing. Discover how to create a personalised, predictive environment, one where customers are better understood and can quickly access the answers and information they need.

Streamlining machine learning operations (Level 200)

Speaker: Kapil Pendse

Machine learning (ML) workflows are continuous and iterative processes that require adequate tools and practices in order for ML teams to be highly efficient. In this session, we discuss the common challenges faced when using ML systems in production, and we address these challenges by diving deep into the new features introduced for Amazon SageMaker, including Debugger and Model Monitor.

How to build smart applications without a machine learning background (Level 200)

Speaker: Alex Casalboni

How can we add intelligence to existing systems without any machine learning experience? This session explores how to easily add smart functionalities to your applications using pre-trained and fully managed artificial intelligence services, ranging from computer vision and audio transcription to enterprise search, fraud detection, personalization, and forecasting. No prior machine learning experience is required.

Build NLP models with Amazon SageMaker (Level 300)

Speaker: Antje Barth

In this session, learn how to build natural language processing (NLP) models using popular frameworks, such as TensorFlow, PyTorch, and Apache MXNet, with Amazon SageMaker—a service for building, training, and deploying machine learning models at any scale. We introduce you to the BERT family of models, and we show you how to implement them with Amazon SageMaker.

Automatically build models with Amazon SageMaker (Level 400)

Speaker: Julien Simon

In this session, you learn how to build high performance models. We first show you how automatic model tuning eliminates the need to manually pick the right training parameters, or hyperparameters, which is a critical step in training high accuracy models. We then discuss Amazon SageMaker Autopilot, a recent capability that automatically creates the best model for your dataset, with data preprocessing, feature engineering, algorithm selection, and model tuning.

Making Sense of Chaos - Operational Visibility on Distributed Systems (Level 300)

Speaker: Arthi Jaganathan

As organisations adopt microservices architectures, the distributed nature of systems can provide new challenges to teams that are used to managing monolithic solutions. This session introduces tools and techniques for logging and monitoring distributed environments. It also teaches you how to deploy a solution that delivers new insights about your applications to improve operational efficiency.

CI/CD at scale: Best practices with AWS DevOps services (Level 300)

Speaker: Loh Yiang Meng

You can increase development speed and encourage best practices by enabling CI/CD across your organization through repeatable patterns and infrastructure-as-code templates. This is achieved by creating and maintaining easily extensible infrastructure-as-code patterns for creating new services and automatically deploying them using CI/CD. Join us for a discussion on this and other key factors to consider when creating a DevOps culture and building DevOps capabilities for your applications on AWS.

A modern application builder’s guide to testing (Level 300)

Speaker: Bikram Bora

In this session, we will dive deep into the developer experience on AWS with a focus on testing modern applications. We will cover AWS and open source tooling to help you build and test your apps locally and remotely in the cloud. Learn how to improve performance and load test your apps so they can perform at scale. We will also explore the current IDE and plugin landscape that is making life easier for modern day developers.

Deep dive: Infrastructure as code on AWS (Level 300)

Speaker: Darko Meszaros

Incorporating infrastructure as code into software development practices can help teams and organizations improve automation and throughput without sacrificing quality and uptime. In this session, we cover infrastructure as code on AWS with AWS CloudFormation and the AWS Cloud Development Kit (AWS CDK). We discuss best practices for writing, testing, and maintaining template code, giving you the opportunity to learn about IDE plugins, reusability, testing tools, modularizing stacks, and more. Finally, we review sample code that showcases some of the best practices for more context and clarity.

Kubernetes GitOps on AWS (Level 300)

Speaker: Jason Umiker

GitOps is an approach where infrastructure as code lives alongside your application in the same Git repository, and any changes are automatically deployed when they’re merged there. This session demonstrates how to implement this approach for AWS managed backend resources together with front-end services running on Kubernetes out of the same Git repository. You learn how AWS resources are deployed and managed in an automated way and deployed on Kubernetes via Flux. If you’re a developer or operational team member looking for ways to leverage AWS with Kubernetes and Amazon EKS to build and run applications in a simpler and cohesive Git-driven experience, this is the session for you.

 Purpose-built databases for modern applications (Level 300)

Speaker: Blair Layton

Seldom can one database fit the needs of multiple distinct use cases. The days of the one-size-fits-all monolithic database are behind us, and developers are building highly distributed applications using many purpose-built databases. The world is changing, and the categories of databases continue to grow. We are increasingly seeing customers wanting to build Internet-scale applications that require diverse data models. In response to these needs, developers now have the choice of relational, key-value, wide column, document, in-memory, graph, time-series, and ledger databases. Each solves a specific problem or group of problems. Come learn about AWS purpose-built databases that meet the scale, performance, and manageability requirements of modern applications.

Full-stack mobile and web development with AWS Amplify (Level 300)

Speaker: Marcia Villalba

As mobile has become the primary channel for engaging users, it’s critical that developers deliver applications with uncompromising user experience, performance, and scale. This session shows you how to use AWS Amplify (mobile and web development tools and services) and AWS AppSync (a managed GraphQL service) to develop, release, and operate cloud-powered applications. We cover use cases spanning authentication, fine-grained access control, and offline and real-time data and APIs (REST and GraphQL). Additionally, we highlight the support that is available for a broad set of frameworks and languages, including JavaScript, React, Vue.js, Angular, React Native, Swift (iOS), and Java (Android).

Application integration patterns for microservices (Level 300)

Speaker: Anshul Sharma

When you have a microservices architectural style, much of the communication between components is done over the network. In order to achieve what microservices promise, this communication must happen in a loosely coupled manner. In this session, we discuss some fundamental application integration patterns mostly based on messaging, and we connect them to real-world use cases in a microservices scenario. We also highlight the benefits that asynchronous messaging can have over REST APIs for communication between microservices.

Event-driven architecture (Level 300)

Speaker: Danilo Poccia

Event-driven architecture is common in modern applications built with microservices. It uses events to trigger and communicate between decoupled services. In this session, learn how you can use decoupled systems that run in response to events to quickly start with a prototype and then scale to mass adoption without needing to redesign it.

A path to event sourcing with Amazon MSK (Level 200)

Speaker: James Ousby

Event sourcing is an exciting pattern for processing and storing data. With Amazon Managed Streaming for Apache Kafka (Amazon MSK), it’s easier for development teams to run and operate applications that are built around event sourcing patterns. In this session, we demonstrate a Java-based personal banking website that uses Amazon MSK, AWS Fargate, and Amazon ES to process data using event sourcing with eventual consistency. We explore the code and review some of the operational characteristics in the AWS Management Console.

What's new in file storage (Level 300)

Speaker: Kumar Nachiketa

In this session, we focus on innovations in the fast-growing AWS file storage portfolio, including Amazon Elastic File System (Amazon EFS), Amazon FSx for Windows File Server, and Amazon FSx for Lustre.

Tuning your cloud: Improve global network performance for application (Level 300)

Speaker: Richard Wade

Do you need to scale while also ensuring that you're getting the most out of your AWS services? This session provides you with the tools and techniques you need to analyze and understand your application’s network behavior, model and test different scenarios, and tune AWS services to meet your requirements. We focus on Amazon Linux, Amazon EC2 services, and AWS regional and backbone network infrastructure.

Move your desktops and apps to AWS End User Computing (Level 200)

Speaker: Eshaan Anand

IT organizations today need to support a modern, flexible, and global workforce and ensure that their users can be productive anywhere. Moving desktops and applications to AWS End User Computing (EUC) services offers improved security, scale, and performance with cloud economics. In this tech talk, we provide an overview of AWS EUC services and discuss the use cases for each. We then dive deep into best practices for implementation, including integrating with your existing identity, security, networking, and storage solutions.

AWS Networking : Building your Network from 0 to Millions of Clients (Level 200)

Speaker: Sebastien Stormacq

In this session, we walk you through the fundamentals of Amazon Virtual Private Cloud (Amazon VPC). First, we cover build-out and design fundamentals for VPCs, including choosing your IP space, subnetting, routing, security, and NAT. We then discuss different approaches and use cases for connecting a VPC to a physical data center with a VPN or AWS Direct Connect. Finally, we dive into techniques for speeding up content delivery while protecting from DDoS attacks. This mid-level architecture discussion is aimed at architects, network administrators, and technology decision-makers interested in understanding the building blocks that AWS makes available with Amazon VPC.

Security best practices: The Well-Architected Framework (Level 200)

Speaker: Martin Beeby

As you continually evolve your use of AWS, it’s important to consider ways to improve your security posture and take advantage of new security services and features. In this session, you explore architectural patterns for meeting common challenges, learn about service limits, and hear some tips and tricks, as well as learn ways to continually evaluate your architecture against best practices. Automation and tools are featured throughout, and we also include code giveaways.

Introduction to AWS Security (Level 100)

Speaker: Myles Hosford

Security and Compliance is a shared responsibility between AWS and the customer. In this session, we will introduce the AWS shared security model along with key security services that will allow you to build security controls that are aligned to the NIST Cyber Security framework categories of identify, protect, detect, respond and recover. We will also hear from a financial institution in Singapore on how they are developing a cloud security strategy that allows innovation within defined risk guardrails.

Stay in control while moving fast (Level 200)

Speaker: Darko Meszaros

In this session, we explore how organizations that want to stay competitive must innovate faster and operate more efficiently while maintaining control over cost, compliance, and security. IT departments must simplify end-to-end lifecycle management and empower builders to be more agile. But traditional on-premises systems don’t excel in the cloud. They struggle to manage dynamic and highly scalable cloud resources, are difficult to automate, and don’t meet the interoperability expectations of the modern workforce. Come learn how AWS management and governance services enable IT professionals to achieve both business agility and governance control rather than being forced to choose between them.

Automating threat detection and remediation (Level 300)

Speaker: Steven Bryen

As organizations embrace cloud technology, the pace of innovation increases. In this session, we demonstrate how to implement automated threat detection and remediation tooling on AWS, enabling you to innovate while maintaining control and visibility of your workloads. Learn how AWS services provide continuous visibility, compliance checks, threat detection, and remediation capabilities.

Let's encrypt everything, really everything (Level 300)

Speaker: Sebastien Stormacq

Data protection is essential to maintaining the trust of your customers and protecting your organization's intellectual property. As such, AWS offers a variety of security services to ensure the privacy, integrity, and availability of your data. During this session, we will cover data protection policies and key AWS services that support them, such as AWS KSM, AWS CloudHSM, and AWS Secret Manager.

Scale permissions management with attribute-based access control (Level 300)

Speaker: Steven Bryen

Administrators need scalable mechanisms to set granular permissions as their organizations grow. In this session, we discuss how to scale permissions management by relying on workforce and resource attributes. We introduce attribute-based access control (ABAC) and share how AWS enables you to author permission rules that scale with your organization to simplify permissions management. We share best practices for using tags to implement ABAC; we demonstrate how administrators can create policies and govern tags to grant developers access to AWS resources in their projects; and we show how permissions automatically apply as developers add resources to their projects. Attendees should be familiar with AWS permissions.

AWS DeepRacer: Train, evaluate, and tune your reinforcement learning model (Level 300)

Speaker: Donnie Prakoso

In this session, we introduce the basics of reinforcement learning and show you how to apply it to train your own autonomous vehicle models. You also learn how to test them in a virtual car racing scenario powered by AWS DeepRacer. Learn about the single-car time-trial format and the dual-car head-to-head racing challenges in the AWS DeepRacer 3D racing simulator. By the end of this session, you will be able to participate in the AWS DeepRacer League, where you can compete for prizes and meet other machine learning enthusiasts.

Transform tomorrow's industries with AWS IoT (Level 200)

Speaker: Boaz Ziniman

IoT accelerates digital transformation and is the springboard for smarter homes, workplaces, and industrial processes. It’s a critical enabler for emerging technologies like AI/ML, robotics, and video analytics, as access to device data is crucial for training ML models, delivering intelligence, and driving business efficiency. In this session, learn how AWS IoT enables organizations to securely connect, manage, and analyze device data with unmatched scalability, security, and integration with other AWS services. We discuss how devices can leverage AWS IoT to exchange data with the cloud. Finally, we show how you can leverage features of AWS IoT to unlock today’s insights and transform tomorrow’s industries.

Bring cloud connectivity and intelligence to the IoT edge (Level 200)

Speaker: Boaz Ziniman

Edge computing transforms operations and consumer experiences, democratizes resources, and reduces costs in scenarios where near-real-time action is required. IoT devices support this transformation by collecting and transmitting data, performing predictive analytics, and responding to local events, even without cloud connectivity. In this session, learn how you can extend AWS IoT Core to your devices at the edge so they can act locally by using AWS IoT Greengrass, FreeRTOS, and other edge technologies. We also discuss the challenges of running IoT devices at the edge and how AWS IoT enables you to solve them and build powerful IoT and edge compute applications.

Build and deploy an Amazon Lex chatbot and convert it to an Alexa skill (Level 200)

Speaker: Sohan Maheshwar

Amazon Lex can help you launch a sophisticated natural language chatbot for your new and existing applications. It provides the deep functionality and flexibility of natural language understanding (NLU) and automatic speech recognition (ASR) so you can build a conversational interface. In this session, we show you how to build a chatbot and deploy it across messaging services such as Slack, Facebook, and Twilio, as well as on a website. We also demonstrate how to convert this Amazon Lex chatbot into an Alexa skill.

Ledger databases and managed blockchain in the cloud (Level 200)

Speaker: Javier Ramirez

Traditional databases can provide the current value of a record, but they cannot inform you of how that value got there or whether a value was changed or deleted. However, many business cases require data to be tracked and unaltered. In this session, learn how AWS helps companies build centralized and decentralized ledger applications. Learn how to get started with Amazon QLDB, an immutable and cryptographically verifiable ledger database. Also learn how to use Amazon Managed Blockchain, a service that helps you run decentralized applications using blockchain networks.

Live coding on observability for serverless (Level 400)

Speaker: Danillo Poccia

How deeply do you understand what’s happening inside your application from the technical and business perspectives? As serverless applications use distributed architectures, it’s critical to have end-to-end observability of each component and the communications between them to quickly identify and debug issues. In this session, we demonstrate how to use instrumentation and data to gain a better understanding of your production environment. We show how to collect monitoring and operational data as logs, metrics, and events, providing a unified view of resources, applications, and services. Come learn how this end-to-end view of the requests in your application helps you identify and troubleshoot performance issues.

Live coding on .NET, containers, and the AWS CDK (Level 400)

Speaker: Martin Beeby

In this live coding session, we build and deploy a simple containerized ASP.NET web application. We also demonstrate how to use the AWS Cloud Development Kit (AWS CDK), which allows us to create the infrastructure required to run the application and enables us to define the infrastructure in code using C#. Finally, we show you how to use a serverless container platform called AWS Fargate to make it simpler to operate your containers at scale.

Live coding on AWS Amplify (Level 400)

Speaker: Marcia Villalba

In this session, we build a React application from scratch. This application provides user authentication workflows (sign up, log in, change password) and uses a cloud-based serverless GraphQL API. It will also be globally deployed.  Learn how to integrate Amazon Cognito, AWS AppSync, and Amazon CloudFront into the application with just a few commands from your laptop. You don’t need to be a cloud expert to participate. This session has no slides, just a hands-on keyboard as we build the application.

Live coding with containers (Level 400)

Speaker: Bernard Cobus

Join us as we build an Amazon ECS cluster for a microservice architecture using a number of different AWS services, including Amazon ECR image scanning to ensure that our containers are secure. Learn how to use a fleet of Amazon EC2 instances and optimize costs using the new Spot Instance pools, and learn how to balance your fleet needs with On-Demand and Spot Instances. Finally, learn how to manage your cluster capacity with Amazon ECS cluster auto scaling and how to balance your AWS Fargate-hosted containers between Fargate and Fargate Spot using the new Fargate capacity provider.

Live coding on the AWS CDK (Level 400)

Speaker: Darko Meszaros

There are many options available when choosing the right infrastructure-as-code tool for a job. In this session, we choose the AWS Cloud Development Kit (AWS CDK) to build our first serverless application. We start with a blank directory and build on top of that. If you enjoy coding, this session is for you. We review the stacks, applications, and constructs, and we determine how they can help us build infrastructure in a safe and repeatable way.

Introduction to the AWS Cloud (Level 100)

Speaker: Isabel Huerga Ayza

In this session, we introduce the value of the cloud, and we explain the benefits of adopting the AWS Cloud.

Getting started with the cloud (Level 100)

Speaker: Cobus Bernard

In this session, we cover several of the key AWS services. Learn what the services do, and understand when and how to use them.

Building in the cloud (Level 100)

Speaker: Adrian Hornsby

In this session, we dive deep into several AWS services that support building in the cloud. Learn how to build scalable applications, monitor your resources, automate deployments, connect and share data, and deliver content.

Secure your cloud applications (Level 100)

Speaker: Steven Bryen

This session covers how AWS approaches securing the cloud. Additionally, we cover the AWS shared responsibility model, AWS access control and management, AWS security compliance programs, and the resources that are available to help you better understand AWS Cloud security options.

AWS pricing, support, and architecting (Level 100)

Speaker: Boaz Ziniman

This session covers the fundamentals of AWS Support plans, elements of pricing for several key services, and AWS architecting. We also discuss the AWS Well-Architected Framework and reference architectures for fault tolerance, high availability, and web hosting.

Putting the CLOUD Act into Context (Level 100)

Speaker: Tim Rains

The Clarifying Lawful Overseas Use of Data Act (CLOUD Act) continues to draw the attention of AWS customers and partners around the world. But does it really change anything for organizations outside the United States? In this session, we help you put the CLOUD Act into context by examining issues around government access to data.

Remote learning: Education in the cloud (Level 200)

Speaker: Jude Sheeran

Universities, schools, colleges, and departments of education have moved online quickly and at scale to enable students and staff to continue learning, working, and researching. In this session, we share some of the lessons learned in the short term, as well as considerations for next steps and long-term plans regarding curriculum, assessment and testing availability, resilient systems, security, and identity. We also share examples of how educators, students, and policy makers are implementing strategies and making plans for the next two to three years, and we discuss how education and research are evolving as a result.

Critical components for transformation within a government context (Level 100)

Speaker: Céline Degrauwe

When responding to the growing demand for digital services and facing budgetary and operational challenges, public sector organizations want to become leaner, more effective, data-driven organizations that continually reinforce citizen trust and engagement. Here’s where the cloud comes in. In this session, you learn about the critical components for digital transformation that can expedite the process of going from idea to execution and can help public sector leaders communicate value and build consensus among their stakeholders. Join us to discover how governments have successfully implemented these transformation components to deliver more value to citizens.

Building cloud-based solutions in Healthcare (Level 200)

Speaker: Nicky Murphy

Healthcare providers and professionals, governments, and patients around the world are currently facing unprecedented challenges. In this session, you learn about the Healthcare policy landscape and about how cloud-based solutions, such as teleconsultations, data analytics, and predictive modeling, offer tools to transform healthcare systems.

On the frontlines of disaster response with the cloud (Level 200)

Speaker: Ana Visneski

The AWS Disaster Response program is focused on helping public sector organizations leverage AWS technology before, during, and after disasters. In this session, learn how AWS services such as AWS Snowball Edge, remote Amazon WorkSpaces, and remote education help solve some of our customers’ biggest challenges during and after emergencies. We discuss recent uses cases and experiences with supporting first responders and organizations like Help.NGO on the frontlines of disasters, as well as with implementing remote working and education solutions on a global scale.

Welcome to Startup loft

Speaker: Rob DeFeo, EMEA Startup Evangelist at AWS

In this session, we will walk you through the Startup Loft agenda for the day.

Welcome to day one

Speaker: Mackenzie Kosut, Global Startup Evangelist at AWS

In this session, we will present how startups are building on AWS, why now is the best time to start building, and how the AWS Cloud can be used to give your idea its best chance at becoming the next big thing.

Building Your Mobile App

Speaker: Rob DeFeo, EMEA Startup Evangelist at AWS

In this session, we will give an overview on the tools and services we recommend to startups to start building their first mobile application.

Building Your Web Application

Speaker: Rob DeFeo, EMEA Startup Evangelist at AWS

In this session, we go over the main requirements that start-ups have when building web applications, explore what AWS services can be leveraged to speed your build process and leave you with a number of resources to help guide you along your journey.

Using Public APIs

Speaker: Rob DeFeo, EMEA Startup Evangelist at AWS

In this session, we will present how developers build secure and scalable APIs on AWS.

Building Your MVP on AWS

Speaker: Rob DeFeo, EMEA Startup Evangelist at AWS

In this session, we cover how to pick the right technologies for your business and how to use preconfigured architectures to speed up your development.

How we think about innovation at AWS

Speaker: Shayan Sanyal, Senior Startup Business Development Manager at AWS

In this session, we review some of the mechanisms and best practices we follow to help us innovate at AWS. We go through some ideas for how you can apply these practices within your startup. Get insights into how we structure our teams for autonomy and speed, and how we are “working backwards” from our customers when deciding where to focus engineering efforts.

Growing Up With AWS

Speaker: Mike Hamrah, Chief Architect at Namely

In this session, Mike shares Namely's DevOps journey and best practices to prepare your startup for its own growth spurt. He'll also share the next steps for Namely, including where they're going with EKS.

Analysing your data to grow

Speaker: Ilya Volodarsky, Co-founder at Segment

In this session, Ilya Volodarsky, Co-founder at Segment – a customer data infrastructure startup, shares how startups can leverage analytics to answer the tough questions and enable growth. From uncovering hidden opportunities to identifying trends, patterns, and problems areas – Ilya will discuss the advantages and ROI of collecting user behavior data.

Leveraging AWS and AI to Understand User Behavior

Speaker: Matt Zeiler, Founder and CEO at Clarifai

In this session, Clarifai founder and CEO, Matt Zeiler, discusses and demonstrates how the New York-based startup can detect and track people and objects for retail, security, and aerial use cases using images and video technology.

Scaling with DynamoDB

Speaker: Prathi Shastry, Site Reliability Engineer at Thumbtack

In this session, Thumbtack site reliability engineer, Prathi Shastry, explains how Thumbtack’s engineers developed Pendulum, its data replication service, to replicate and stream DynamoDB tables across different AWS regions and accounts.

The Awkward Teenager: Learnings From One Uk Unicorn's Story

Speaker: Alison Bell, Senior Technical Program Manager at Deliveroo

In this session, find out what food delivery company Deliveroo has learned by growing from an early-stage, 20-person startup into a "teenage" business with an awkward growth phase and then reaching its current status as an enterprise company with over 300 engineers.

Content Marketing for Startups

Speaker: Amanda Sibley, Director of Marketing at HubSpot for Startups

In this session, Amanda shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.

Closing Remarks

Speaker: Andy Jassy, CEO, AWS and Matt Garman, VP, AWS WW Sales and Marketing

Andy Jassy, CEO of Amazon Web Services (AWS), sits down with Matt Garman, Vice President of Worldwide Sales and Marketing at AWS, to discuss how customers are transforming their businesses with the cloud.