Agenda Overview

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To help you get the most out of your AWS Summit Online experience we have curated our content to cover a broad range of topics and technical depth, tailored to your job role and key responsibilities. Topics you can learn about include artificial intelligence, machine learning, data and analytics, security, building on AWS, migration and modernisation, and operations and optimisation.

Sessions will be available in English, French, German, Spanish, Italian, Russian, Polish, and Hebrew.

This year's AWS Summit Online EMEA is a free event on-demand. Select a day for the highlights of the agenda.

Builders' Day Sessions

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About the Session

There has never been a more important time to be flexible. Join Peter DeSantis, Senior Vice President, AWS Global Infrastructure and Customer Support, and special guest Dorothy Li, Vice President, AWS BI and Analytics as they discuss how moving your applications, data, and workloads to the cloud gives you the flexibility you need to reinvent your business.

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    • Opening Keynote

      There has never been a more important time to be flexible. Join Peter DeSantis, Senior Vice President, AWS Global Infrastructure and Customer Support, and special guest Dorothy Li, Vice President, AWS BI and Analytics as they discuss how moving your applications, data, and workloads to the cloud gives you the flexibility you need to reinvent your business.

    • I am new to the cloud

      About this track

      Getting started in the cloud can help you achieve your business goals. Whether you’re trying to reach new customers, gain audience insights, streamline your operations, or make your IT environment more secure, this track will help small and medium businesses through to enterprise organisations accelerate.

      Welcome & Introduction to AWS

      LEVEL 100

      As we kickoff AWSome Day, we'll start with the basics: what is the cloud, the advantages of cloud computing, cloud deployment models, and AWS' global infrastructure.

      Speaker(s): Dennis Adams, Sr AWS Technical Instructor, AWS
      Duration: 30 minutes

      Introduction to AWS Services: Compute & Storage 

      LEVEL 100

      In this section, we'll introduce Compute by comparing the differences between physical and virtual servers and highlight Amazon Elastic Compute Cloud (EC2). We will then transition to a short discussion on Storage, and the many scalable, durable, and cost-effective Storage options available through AWS. 

      Speaker(s): Dennis Adams, Sr AWS Technical Instructor, AWS

      Duration: 30 minutes

      Introduction to AWS Services: Databases & Networking 

      LEVEL 100

      In this section, we'll showcase the power of purpose-built databases available through AWS. There's an option available to fit every organizational need. As we close this section, we will center on Networking, including Amazon Virtual Public Cloud and Elastic Load Balancing. 

      Speaker(s): Dennis Adams, Sr AWS Technical Instructor, AWS

      Duration: 30 minutes

      Introduction to AWS Services: Security 

      LEVEL 100

      Security is AWS' top priority. Grounded in the Shared Responsibility Model, AWS' services are designed for security with a highly automated, accredited, and available posture. 

      Speaker(s): Dennis Adams, Sr AWS Technical Instructor, AWS

      Duration: 30 minutes

      Innovation with AWS 

      LEVEL 100

      In this section we will discuss innovation opportunities through topics like Machine Learning, IoT, Edge Computing and more.

      Speaker(s): Dennis Adams, Sr AWS Technical Instructor, AWS

      Duration: 30 minutes

      Closing Remarks

      LEVEL 100

      As we close AWSome Day, you’ll leave with resources that will kick-start your learning journey and prepare you to start building on AWS.

      Speaker(s): Dennis Adams, Sr AWS Technical Instructor, AWS

      Duration: 30 minutes
    • I am a Developer

      About this track

      Developers are builders who imagine and invent the future. The tools, patterns, and practices they use to design, build, and release quality products and services safely and reliably are evolving at a rapid pace. Come and learn how AWS gives developers the power to unlock their potential, the tools to experiment without constraints, and the freedom to focus on their code.

      Web and Mobile Application Development Powered by AWS Amplify

      LEVEL 200

      Companies that follow the fast-changing trends of web and mobile application development deliver superior customer experiences. In this presentation, we review trends and learn how to deliver innovative applications faster. AWS Amplify provides solutions for building scalable full stack applications. The AWS Amplify admin UI is a visual interface for modeling data, adding authentication, authorisation and managing users and groups. We will look at how non-developers, even without an AWS account, can get access to the data they need to develop and manage apps. Once defined, the admin UI automatically provisions necessary backend infrastructure such as Amazon Cognito, AWS AppSync, and Amazon DynamoDB using AWS CloudFormation.

      Speaker(s): Sini Tinfors, Startup Solutions Architect, AWS
      Duration: 30 minutes

      How Can Serverless Applications Fuel Innovation?

      LEVEL 300

      Organisations around the world are minimising operations and maximising agility by developing with serverless architectures. In this session we will talk with Jaap Kabbedijk, Head of Engineering from Ohpen. Ohpen is a cloud native banking platform that is using serverless technologies to build applications that are not only more resilient, secure, and scalable but also more cost efficient. In addition, we will share some of the new innovations made in the serverless stack. By the end of the session, you'll see how you can benefit from the serverless programming model, whether you’re building new applications or modernising your existing portfolio.

      Speaker(s): Marcia Villalba, Senior Developer Advocate, AWS & Jaap Kabbedijk, Head of Engineering, Ohpen 
      Duration: 30 minutes

      Scale with Containers in the Cloud

      LEVEL 300

      Modern applications are helping organisations around the world innovate faster while reducing cost and increasing operational resiliency. In this session, you'll learn about the running modern applications on containers with scalability, agility and innovation. In particular, this session will discuss use of spot instances, in place containerization, service decoupling, observability and business continuity while running containerized modern application at scale using customer examples and results. Alex Howard Whitaker from Ocado will talk about running retail solution at scale using AWS Container and Serverless Services.

      Speaker(s): Brajendra Singh, Senior Solution Architect, AWS & Alex Howard Whitaker, Cloud Services Engineer, Ocado
      Duration: 30 minutes

      Improving Code Quality and Application Availability Using AWS AI Services

      LEVEL 300

      As applications become increasingly distributed, developers and IT operators need more automated practices to improve their development and operations life cycles especially in the area of code quality and application availability. In this session you will learn how AWS AI services and machine learning can help you turbocharge your DevOps practices by reducing the time spent in managing code through to productions and identifying application availability issues.

      Speaker(s): Ozioma Uzoegwu, Solutions Architect, AWS
      Duration: 30 minutes

      A Developer’s Guide to Infrastructure as Code

      LEVEL 300

      In this session, you will learn how developers can leverage Infrastructure as Code and the AWS CDK, to write, test and maintain infrastructure resources in a reusable, scalable way. Matt Coulter from Liberty IT will share with us his experiences and the lessons he learnt while working as a Technical Architect for Liberty Mutual, where he built CDK Patterns, a collection of Serverless architecture reusable patterns built with AWS CDK and based on the Serverless Applications Lens of the AWS Well-Architected Framework.

      Speaker(s): Sebastian Caceres, DevOps Team Leader, AWS & Matthew Coulter, Serverless Architect, Liberty IT
      Duration: 30 minutes

      Monitoring AWS Fargate: Delegate Concerns While Still Being in Control (presented by Datadog)

      LEVEL 200

      AWS Fargate provides a way to use AWS Container Orchestration Services—Amazon Elastic Container Service (ECS) and Amazon Elastic Kubernetes Service (EKS)—without needing to provision and maintain the infrastructure that runs your containers. Fargate gives you the flexibility to run containerised workloads on serverless infrastructure managed by AWS, without having to focus on capacity planning. But even though Fargate is fully managed by AWS, monitoring your Fargate clusters is still very desirable, as it can help you understand the performance and cost of your containerised applications. In this session, Gunnar Grosch (AWS) and Ara Pulido (Datadog), will discuss Fargate’s key metrics, how to gather them and ways to interpret and visualise that data, so you can make the best use of the platform. They will then demonstrate these key concepts through a live demo.

      Speaker(s): Gunnar Grosch, Senior Developer Advocate, AWS & Ara Pulido, Technical Evangelist, Datadog
      Duration: 30 minutes
    • I am a Solutions Architect

      About this track

      Architects design secure, highly-available, cost-efficient, and scalable systems to solve business challenges. With the industry evolving at a rapid pace, this track will help you navigate the hot topics and trends, with design patterns and considerations to help you solve your business challenges faster.

      Inmarsat Journey to Cloud: A foundation for Enterprise Transformation

      LEVEL 200

      AWS helps thousands of organizations in the process of transforming, migrating, and governing their enterprise application portfolios.

      In this session, Tim Brown, Senior Director Cloud and Operations at Inmarsat, will explain how Inmarsat, a global provider of satellite broadband services, approached the challenges and opportunities of a large scale migration and dive deep into their transformational journey which allowed them to accelerate their pace of migration from a few workloads a day to several hundred a month. Inmarsat real-world experiences, lessons learned and insights can help you execute your cloud transformation with confidence.

      Speaker(s): Juan Manuel Gomez, Enterprise Solutions Architect, AWS & Tim Brown, Senior Director Cloud & Operations, InmarSat
      Duration: 30 minutes

      Reinventing Hybrid: Extending AWS to Where Your Customers Are

      LEVEL 100

      Enterprises are adopting AWS cloud at a rapid pace to lower costs, become more agile and innovate faster. While most workloads can be easily migrated to the cloud, some workloads remain on premises or in edge nodes due to low-latency, local data processing, or data residency requirements. Customers want to run their workloads using the same infrastructure, services APIs, and tools across all environments – from the cloud to on-premises to edge nodes.
      In this session, Jennifer Didoni, Head of Cloud Portfolio and Management at Vodafone Business, will explain how Vodafone Business is leveraging AWS Wavelength to unveil the power of Multi-Access Edge Computing (MEC), by moving applications at the edge of its 4G and 5G networks. AWS Wavelength fully embraces the MEC paradigm, aiming at unlocking the potentiality of the developer community that is innovating at the so-called ‘last mile’, fostering its capabilities to smoothly deliver new solutions to the end-customers, with fast speed and ultra-quick response time.

      Speaker(s): Dr. Elena Cipressi, Solutions Architect, AWS & Jennifer Didoni, Head of Cloud Portfolio and Management, Vodafone
      Duration: 30 minutes

      Schneider Electric Accelerates Time to Value by ~2x with Near-Real Time Data (presented by Qlik)

      LEVEL 200

      Schneider Electric, a global leader in Energy Management and Automation solutions, wanted faster insights from its SAP and legacy mainframe systems. However, they understood that extracting value from data stored in multiple ERP systems and more, without impacting the performance of core operations required a well-crafted game plan. Attend the session to hear how the company joined hands with AWS and Qlik to unshackle its legacy data for real time insights with fully automated end-to-end data pipelines. Learn what it took to:

      • Build a multi-purpose, highly performance data operations ecosystem with Amazon S3, Redshift, Databricks on AWS and Qlik
      • Fully automate data replication and data lake creation while ensure pipeline visibility, transparency and control
      • Deliver operational, managerial and financial insights to 3500+ active users in near real-time
      Speaker(s): Kris Howard, Developer Relations Manager, AWS & Ted Orme, Head of Data Integration Strategy EMEA, Qlik
      Duration: 30 minutes

      AWS and Open Source: The Cloud and Open Source are Better Together

      LEVEL 200

      Learn how you can benefit from intersection of the cloud and open source software using AWS. In this session you will learn how AWS is using, contributing, innovating in the open source space. You will discover how to choose the right open source software and how to deploy open source software at scale. You will see a demo of some of the AWS open source solutions like AWS CDK and CDK8. By attending the session you will learn about the AWS open source strategy and commitment to fostering growth and innovation with open source communities and projects, and we describe how you can participate, including by collaborating with AWS to build open source expertise within your enterprises.

      Speaker(s): Zulia Shavaeva, DevOps Consultant, AWS
      Duration: 30 minutes

      Deployment Pipelines for your iOS / tvOS apps with Amazon EC2 Mac Instances

      LEVEL 300

      Continuous Integration and Continuous Deployment (CI/CD) allows Development Teams to be agile and respond to rapid business changes. It is one of the mechanisms used to increase software quality. In the cloud, AWS customers are typically using managed services such AWS Code Pipeline and AWS CodeBuild to automate their CI/CD pipelines. But what about developers on the Mac platforms ? Those building iOS, tvOS or watchOS applications ? These typically require access to Apple machines running macOS to build, test and deploy the apps. In this talk you will learn how to combine these two worlds: orchestrate and automate your builds and test using AWS Code* services, while delegating the actual build and test to Amazon EC2 instances running macOS.

      Speaker(s): Sebastien Stormacq , Principal Developer Advocate, AWS
      Duration: 30 minutes

      NXP Semiconductors - Chip Design in the Cloud

      LEVEL 200

      NXP Semiconductors N.V. is a semiconductor manufacturer headquartered in Eindhoven, The Netherlands. The company employs ~29,000 people in 30+ countries and has a 60+ years of history in accelerating breakthroughs that advance the world through their semiconductor technology leadership. NXP's chip design processes are extremely time-to-market focused, part of which involves running simulations to validate chip behaviour. During the simulation process, the demand for compute resources can be very high but, over the lifetime of a project, resource demand fluctuates making forecasting for capacity a complex process. In this session, Maarten Kelderman, Director R&D IT Design Infrastructure at NXP Semiconductors, talks about their adoption of AWS for running chip design workloads on the Cloud. You will hear about NXP's design infrastructure journey, learn about the HPC architecture NXP uses to support chip design projects, NXP's motivation to move to the Cloud, and their Cloud journey so far.

      Speaker(s): Wajahat Aziz, Senior ML/HPC Research SA, AWS & Maarten Kelderman, Head of R&D Infrastructure, NXP
      Duration: 30 minutes
    • I am a Data Analyst / Engineer

      About this track

      Data analysts and data engineers work with an unprecedented new scale of data, with the volume of data they need to store and analyse increasing from terabytes to petabytes and sometimes exabytes. AWS provides the easiest place to build data lakes, with services that enable you to analyse your data with the broadest set of analytical approaches, including machine learning. Join this track as we show you how easy it is to get started and drive valuable insight from your data.

      Building the Foundations of a Data-Driven Organization

      LEVEL 200

      Data is incredibly valuable, but extracting it is getting harder and harder as the volume, variety, and velocity of data continues to explode. AWS offers a comprehensive collection of services to store, organize, secure, and analyze your data. In this session, Raamy Schroede, Woolworths BI Technical Manager, Alexandru Voinescu, Gameloft Technical BI Manager and Marian Cosmin Nicolae, Gameloft BI Manager, will discuss the way they are leveraging AWS Analytics Services for a data-driven infrastructure. Come learn about the variety of ways you can analyze your data to find the hidden insights that will help you succeed.

      Speaker(s): Amalia Rabinovitch, Enterprise Solutions Architect, AWS; Marian Cosmin Nicolae, Gameloft; Alexandru Voinescu, Gameloft
      Duration: 30 minutes

      Modernise Your Data Warehouse for Flexibility and Performance at Scale

      LEVEL 200

      Cloud data warehouses are less expensive, easier to use, and faster than legacy on-premises data warehouses but still have an easy migration process that leverages your existing SQL skills. AWS recommends moving to a “lake house” approach for data warehousing that combines the best of both a data warehouse and a data lake approach to analytics. Learn how you can unlock better performance and increased functionality while still reducing your spend.

      Speaker(s): Anastasia Tzeveleka, Senior Partner Solutions Architect, AWS
      Duration: 30 minutes

      Easily Build End-to-end Data-Pipelines Working Backwards from the Customer

      LEVEL 200

      Customers worldwide use open source distributions including Spark, Hadoop, Hive, Elasticsearch, Logstash, Kibana, and Kafka and more for analytics, but struggle with the operational burden of hardware and software provisioning, management, and ongoing maintenance. Learn how to deliver insights more quickly and cost effectively by moving your big data processing, log analytics and search, and real-time streaming analytics to fully managed AWS analytics services with Amazon EMR Studio, Amazon Managed Workflows for Apache Airflow (MWAA) and how to visualise your insights with Amazon Quicksight.

      Speaker(s): Daniela Dorneanu, Data Lake Architect, AWS
      Duration: 30 minutes

      Architecting Your Data for the 21st Century, Experience the Lakehouse (presented by Databricks)

      LEVEL 200

      Powered by Delta Lake, the Databricks Lakehouse combines the best of data warehouses and data lakes. We have built an open source and open format based, simple platform to store and manage all of your data for all of your analytics workloads. In this session you will learn how a modern lakehouse architecture builds on Apache Parquet, provides schema enforcement, and end-to-end streaming. Only basic knowledge of Data & Analytics and Machine Learning concepts is assumed in this presentation.

      Speaker(s): Antje Barth, Senior Developer Advocate, AWS & Dr. Frank Munz, Staff Developer Advocate, Databricks
      Duration: 30 minutes

      Supporting Business Growth Through Database Modernisation

      LEVEL 200

      Loopmasters is a UK-based e-commerce company, building and selling sounds for DJs, producers and composers - from its own labels, and also 3rd parties. When the company was founded over 10 years ago, they were in the business of selling CDs and DVDs, but they’ve had to reinvent themselves multiple times to remain viable in the modern digital age. Loopmasters started using Amazon S3 to host their ever-growing library in 2017, before adapting more and more services as they built new, cloud-native applications. Loopmasters are currently mid-way through a large migration and database modernization program, which will prepare them for the next stage on their journey, as they recently became part of the Beatport family.

      Speaker(s): Mike Revitt, Database Migration Specialist, AWS; Piotr Karczemski, Dev Ops Engineer, Loopmaster; Maciej Dudek, CTO, Loopmaster
      Duration: 30 minutes

      Batching is 'So Yesterday' - Real-Time Stream Analytics for 100+ Million Users

      LEVEL 300

      Fast analytics is critical to business success because you cannot act quickly when your dashboards are stale. But how do you keep latency down when your growth is through the roof? In this session, Felix Gessert and Wolfram Wingerath from Baqend show how, with the help of AWS, they scaled their analytics stack from 5 to 100 million users in a single month and switched from batch processing to real-time streaming analytics. Together with the AWS Prototyping Team, Baqend has completely renewed its analytics stack by replacing an ETL-heavy Athena warehouse with a continuously running Kinesis data analytics application. In addition to the purely technical decisions in this process, this session also shows how such a transformation can be organisationally implemented.

      Speaker(s): Li Ma, Startup Solution Architect, AWS; Felix Gessert, CEO, Baqend; Wolfram Wingerath, Head of Data Engineering, Baqend

      Duration: 30 minutes

      Building Modern Applications on Purpose-Built Databases

      LEVEL 200

      Developers are decoupling complex applications to build highly distributed, loosely coupled application architectures. We are seeing these applications powering the most demanding workloads in the cloud. By choosing the right database to solve a specific problem, developers are able to build applications to drive agility, innovation and efficiency. In this session, we will carefully determine the needs of a cloud-native application and choose a database which is aligned to the technical and business needs. We will be focusing on three of the purpose built databases Amazon DynamoDB, Amazon ElastiCache and Amazon Neptune. 

      Speaker(s): Adebimpe Alabi, BD NoSQL Database, AWS

      Duration: 30 minutes

    • I am a Data Scientist

      About this track

      Data scientists combine analytical, statistical, and mathematical skills to discover trends and insights in large sets of structured and unstructured data. Join this track to find out more about the innovations and advancements in AI across technology, practices, and tools that can help you make a positive impact in business and society.

      Automating Vehicle Inspections using Computer Vision

      LEVEL 200

      In this session, you will learn more about the journey from innovative idea to new computer vision startup (Lensor). You will hear how Lensor aims to automate all manual vehicle inspections and which challenges are faced, bringing Computer Vision from PoC into production. We will dive into how it works and how we leveraged AWS to easily iterate and scale the solution to handle thousands of scans a day.

      Speaker(s): Ina Koleva, AI/ML Consultant, AWS & Robin van Ruitenbeek, Technical Lead at Lensor-Pon
      Duration: 30 minutes

      Solve Common Business Problems with AI and Machine Learning

      LEVEL 200

      Learn how you can use AWS machine learning and AI services to address specific business outcomes. In this session you will learn how to address common use cases such as personalized recommendations, modernizing contact centers, intelligent search, fraud detection, forecasting, and intelligence document processing.

      Speaker(s): Segolene Dessertine Panhard, Senior data scientist ML solutions Lab, AWS
      Duration: 30 minutes

      Enhancing Customer Experience in Financial Service Institutions by Implementing AI/ML

      LEVEL 200

      Artificial intelligence and machine learning (AI/ML) is already a strategic priority for Financial Services customers across the industry. It is fast becoming the technology that helps Financial Services companies differentiate by creating new products, services, and business models to enhance customer experience and gain competitive advantage. In this session, you will learn how you can leverage AWS AI services like Amazon Comprehend to enhance customer experience in the financial industry. We will look at the key consideration for financial industry customers to build ML solutions and how to use Applied AI services while keeping these considerations in perspective.

      Speaker(s): Nahia Orduña, Manager Solutions Architecture, AWS
      Duration: 30 minutes

      Automate Data Extraction and Analysis with Intelligent Document Processing

      LEVEL 300

      Organisations across all sectors and industries require processing documents, both physical and digital, and require extracting text and understanding its content. Examples include mortgage processing in banking, claims management in insurance, medical records in healthcare, news aggregation and many others. This session will present a serverless solution for processing and extracting information from documents, built using AWS services like Amazon Textract and Amazon Comprehend. The solution is capable of handling both handwritten and typed documents, and the underlying model can be trained with custom datasets to allow custom entity recognition or classification for customer-specific use cases.

      Speaker(s): Anamaria Todor, Senior Solutions Architect, AWS
      Duration: 30 minutes

      New Normal or Not Normal? Observability That Will Change The Way You Work (Presented by Dynatrace)

      LEVEL 200

      Forget the “new normal.” It’s time for the “not normal,” where automated and intelligent observability can fully enable teams to work more efficiently, with answers, not just data. In this session, learn best practices and hear valuable examples from customers who are leading the way in applying AI to cloud observability, enabling higher-quality software releases at scale. This presentation is brought to you by Dynatrace, an AWS Partner.

      Speaker(s): Sohan Maheshwar, Developer Advocate, AWS & Dave Anderson, Digital Evangelist, Dynatrace
      Duration: 30 minutes

      Get Rolling with Machine Learning on AWS DeepRacer

      LEVEL 200

      Developers, start your engines! This session provides developers of all skill levels an opportunity to get hands-on with AWS DeepRacer, including exciting announcements and enhancements coming to the league in 2021. Learn about the basics of machine learning and reinforcement learning (a machine learning technique, ideal for autonomous driving). In this session, you can build a reinforcement learning model and submit that model to the AWS DeepRacer League, for a chance to win prizes and glory.

      Speaker(s): Pallavi Nargund, Solutions Architect, AWS
      Duration: 30 minutes
    • I am an IT Admin

      About this track

      IT administrators implement, manage, and maintain IT systems, ensuring that systems remain up and running at all times. Join this track for information and practical skills, diving into topics like operational excellence, patching and compliance, monitoring and observability, reliability, and automation.

      End-to-End Visibility in the Cloud with OpenTelemetry (presented by Splunk)

      LEVEL 200

      Increasing environmental complexity makes understanding performance issues and debugging incredibly hard and it makes collecting that data for analysis even more difficult. Many times data is siloed, giving you a complete lack of actionable information. With logs, metrics, and tracing data living in different places, how do we get this mashup of seemingly disparate data together? OpenTelemetry! OpenTelemetry creates and collects telemetry data from your services and software, then forwards that data to a variety of analysis tools, providing you end-to-end observability to speed up performance troubleshooting. In this talk, we’ll introduce you to OpenTelemetry and answer frequently asked questions to help you get started.

      Speaker(s): Isabel Huerga, Senior Developer Advocate, AWS & Morgan McClean, Director of Product Management, Splunk
      Duration: 30 minutes

      Selecting and Optimizing Amazon EC2 Instances

      LEVEL 100

      Amazon EC2 offers the broadest and deepest platform to run workloads ranging from simple web apps to mission-critical workloads. Now you can pick from over 400 EC2 instance types to get the best price-performance for any workload. Attend this session if you want to understand what instance type choices are right for your workloads. We will also be joined by Jonathan Harvey, the Head of Common Platform for ITV, who will share with us his experience and lessons learnt on their cloud migration and modernization journey. We will talk about how ITV was able to grow and optimize their compute capacity while maintaining the lowest total cost of ownership (TCO) by blending EC2 Spot Instances, On-Demand Instances, and Savings Plans.

      Speaker(s): Alpana Goolab, Solutions Architect, AWS & Jonathan Harvey, Head of Common Platform, ITV
      Duration: 30 minutes

      AWS Networking Foundations and Best Practices

      LEVEL 200

      Building and deploying web applications on AWS requires building appropriate network architecture to support desired application accessibility. Learn about the network building blocks provided by Amazon VPC which can be used to build connectivity - to and from the internet, across different VPCs in AWS environment, to and from on-premises systems over VPN and to non-VPC AWS services. First, we will demonstrate building the foundational networking constructs of Amazon VPC which includes configuring the VPC, subnets and security groups. Next, we will do a walkthrough of building the connectivity using AWS Internet and NAT gateways, application load balancers, peering connections, transit gateway, managed site to site IPSec VPNs and AWS VPC endpoints. This mid-level architecture build walkthrough is aimed at network administrators, developers and decision-makers interested in understanding the building blocks available with Amazon VPC.

      Speaker(s): Ajit Rajdeosingh, Sr. Solutions Architect, AWS
      Duration: 30 minutes

      Optimize Your Amazon S3 Storage To Get Better Performance and Pay Less

      LEVEL 200

      With the West Midlands facing an air quality crisis, Birmingham received a UK government mandate to create a Clean Air Zone. This introduced a need to monitor congestion, but instead of starting from scratch, Transport for West Midlands saw the opportunity to repurpose the Automatic Number Plate Recognition data that was being captured by West Midlands Police. They didn’t use ninety-nine per cent of this data in crime prevention, but it was filled with information such as engine type and classification; perfect for building a clearer picture of the effects that congestion had on air quality. Using Amazon Kinesis, Amazon Simple Storage Service (Amazon S3), Amazon Athena, and Amazon Neptune, Transport for West Midlands use metrics from nearly 4.5 million records a day to provide near real-time analytics and forecasting for the highway network. This repurposing of available data to a 24/7 live feed reduced, costs by 75 per cent while increasing the amount of data from a sample size of one week per year. It currently has over 700 users across the West Midland Local Authorities, with an ambition to make the data available to the public and academic institutions. 

      Speaker(s): Gunnar Grosch, Senior Developer Advocate, AWS & Stuart Lester, Data Innovation Lead, Transport for West Midlands (UK)
      Duration: 30 minutes
       13:45 - 14:15 CEST

      Optimize and Secure Your Customer Experience at the Edge of the Network.

      LEVEL 200

      In this session, we will walk through the fundamentals of AWS Edge Networking with Amazon Route 53, Amazon CloudFront, AWS Global Accelerator, AWS WAF and AWS Shield. Participants will learn about how Edge Networking services help extend the benefits of the AWS global infrastructure to improve the end-user experience and security of their applications. We will then build a demo using a web application served using Amazon Cloudfront for improved end-user experience, protecting the application from attacks with AWS WAF rules, as well as learn how we can use Lambda@Edge to do customisations. IT decision-makers and developers curious about building or migrating customer-facing applications onto AWS should join this session to learn about features, benefits, and architectural considerations.

      Speaker(s): Rohan Raizada, Sr. Solutions Architect, AWS
      Duration: 30 minutes

      Modernise, Scale & Protect File‑Based Storage in Amazon FSx

      LEVEL 200

      Managing file-based workloads on-premises is often complex, difficult to scale, and costly. Customers are moving to AWS fully managed file storage and hybrid storage solutions to simplify their application migration, speed up agility, and lower costs. In this session, we are going to learn about how our customers modernise their application on their windows file load with Amazon FSx for Windows and cover some of the benefits and use cases of FSx for Windows file server. Anup Raj Gopinathan (Sr. Solutions Architect, adidas) will join us and share how adidas leverage FSx for Windows file server to digitise their core 3D design capabilities at scale, which took months to process in on-prem environments.

      Speaker(s): Basiruddin Seikh, Storage Specialist Solution Architect, AWS & Anup Raj Gopinathan, Senior Solution Architect, adidas
      Duration: 30 minutes
    • I am a Security Professional

      About this track

      Security is our top priority at AWS. Join the InfoSec track for guidance on how to improve security and reduce risk at all phases of your cloud adoption journey. With a focus on security best practice, these sessions will help you move fast and stay secure.

      Identity and Access Management: Journey From An AWS Account to AWS Organizations

      LEVEL 300

      Digital identity is one of the most important elements as you build in the cloud. It permeates through every user, workload, service, and API call, and is essential for building a robust, secure and scalable cloud environment. This session will look at the evolution of AWS access and identity management. We will talk about IAM Access Analyser, AWS Organizations, AWS Resource Access Management and AWS Single Sign-On, and how all these services together provide a simpler model to manage who can access what within your organisation.

      Speaker(s): Liga Viskinte, Sr. Technical Account Manager, AWS
      Duration: 30 minutes

      Your Code, Their Cloud, Security For All (Presented by Trend Micro)

      LEVEL 200

      As a developer, you understand how your code is running, you own the IP, implement processes to accelerate time to market, and use open-source code to get there. As the Ops team, you own the cloud footprint and are responsible for overcoming misconfigurations, tackling storage hygiene and ensuring your part of the shared responsibility model is upheld.

      Can two opposing forces go from villains to heroes, together? Learn how organisations are using DevSecOps to break down silos, empower shared services, and support a self-serve developer model to maintain innovation and delivery.

      Speaker(s): Dennis Traub, Developer Advocate, AWS & Ian Heritage, Cyber Security Architect, Trend Micro
      Duration: 30 minutes

      Network and Application Protection on AWS

      LEVEL 200

      Learn how GAMSTOP in the UK has been using AWS security Services to Protect their network and applications running on AWS. 

      Speaker(s): Shadrack Anyuo, Senior Solution Architect, AWS; Fiona Palmer, CEO, GAMSTOP; Stewart Norriss, Chief Architect / Head of Practice Private Sector, The Data Shed
      Duration: 30 minutes

      Multi Account Threat Detection and Response.

      LEVEL 200

      Learn how Leveris guarantees the security of their platform by using AWS services like Guard Duty and Security Hub in a multi-account environment used by security-sensitive customers. Hear from Eoin Fleming, Leveris CISO, on what the plan is to automatically respond to security threats and what AWS capabilities are used to reduce the risk of attacks.

      Speaker(s): Luís Marques, Solutions Architect, AWS & Eoin Fleming, Chief Information Security Officer, Leveris
      Duration: 30 minutes

      Simplify Your Cloud Management and Governance To Speed Up Innovation

      LEVEL 200

      IT operations or DevOps teams often need to provision and take operational actions on hundreds of applications. How can IT make operations management and governance easy and efficient, while also enjoying the freedom and speed of innovation that the cloud brings? We will see how to simplify operations and cloud governance. I will propose to create a mechanism based on the Amazon experience to reduce deployment failures, we will simulate a production issue and we will try to optimise the analysis of the root cause of this issue. Finally, we will set up an automatism to prevent this incident to happen again.

      Speaker(s): Guillaume Marchand, Solutions Architect, AWS
      Duration: 30 minutes

      Effective Security for Modern Application Development

      LEVEL 300

      In this session, we will demonstrate how to level up security and operations tools, skills and processes to run with the same speed and agility enjoyed by developers. First, the session will dive deep on Shift-left v's Shift-Everywhere. Next, we dive deep into the risks facing developers and security teams who are adopting modern application development architectures. We move on to show you some solutions from Amazon, OpenSource and Partners to accelerate your security and operations teams. Finally, we demonstrate these solutions with practical examples to mitigate risks at speed and without friction.

      Speaker(s): Samuel Waymouth, Specialist Solution Architect Security & Compliance EMEA, AWS
      Duration: 30 minutes
    • I work with Emerging Technologies

      About this track

      You work and experiment with some of the latest technologies out there (Robotics, Blockchain, IoT, Edge Computing, Quantum Technologies, Satellite, and more), you are interested in building and testing disruptive and new implementations, services, and use cases, while expanding your knowledge and core coverage areas. Join this track to learn how AWS can help bring your big ideas to life and invent on behalf of your customers.

      Building Enterprise Solutions with Blockchain Technology

      LEVEL 200

      There's no escaping the buzz about blockchain tech right now. The truth is blockchain technology is evolving rapidly. In this session, learn about what blockchain is, how it works and its enterprise use cases. We will talk about how AWS views blockchain technology and the features of our new service, Amazon Managed Blockchain, which makes it easy to build and manage scalable Hyperledger Fabric and Ethereum networks on AWS.

      Speaker(s): Sohan Maheshwar, Developer Advocate, AWS
      Duration: 30 minutes

      Industrial Transformation with AWS IoT

      LEVEL 200

      Customers are leveraging AWS IoT and the AWS Cloud to change the face of the industrial landscape. Regardless of where customers are in their IoT and data-driven journey, AWS IoT enables them to securely connect and manage devices, collect and analyse data from devices, and build and deploy solutions that unlock new possibilities and drive greater business value.

      In this session, hear from one such pioneering customer Pirelli, as we dive deep into their journey with AWS IoT and how the AWS Cloud is unlocking value for their business.

      Speaker(s): Nick Donkor, IoT Consultant & Andrea Bongiovanni, IT - Head of Plants, Pirelli
      Duration: 30 minutes

      Extend The Cloud at The Edge

      LEVEL 200

      Edge computing is the key enabler of transformation at the edge. Across a wide range of uses, like those requiring ultra-low latency compute or edge data processing, it saves lives, improves performance, and reduces costs in scenarios where near-real-time action is required. High-performance edge applications rely on the cloud for processing, analytics, storage, and machine learning, but also need to do some processing, like ML inference, close to where data is generated to deliver intelligent real-time responsiveness, and reduce the amount of data transferred—even when cloud connectivity is intermittent. This session covers how AWS edge computing solutions provide infrastructure and software that move data processing and analysis as close to the endpoint as required.

      Speaker(s): Jabu Sibanyoni, Senior Solutions Architect, AWS; Klaus Grouleff, Head of Software, UbiqiSense; Maulin Gajjar Senior Director, R&D, Software AG; Sandeep Akhouri
      Director, Product Management, Software AG

      Duration: 30 minutes

      Using the Cloud to Get Timely Satellite Data Insights Faster

      LEVEL 200

      Seeing in obscured conditions such as night-time, heavy smoke and cloud cover from space enables customers to make quick decisions and respond to global crisis events. ICEYE uses AWS to operate its Synthetic Aperture Radar (SAR) satellite constellation, which provides government and commercial customers access to timely and reliable satellite imagery captured despite these obscured conditions. Learn how ICEYE uses AWS Ground Station, AWS storage, machine learning services, and high-performance computing in their end-to-end satellite solution architecture. You will also hear how they apply solutions to support customer use cases such as maritime domain awareness, insurance applications, and natural disaster response.

      Speaker(s): Clive Charlton, SA Manager, Tech Lead for Aerospace Middle East & Africa, AWS & Tero Vauraste, Regional Director Europe, ICEYE
      Duration: 30 minutes

      Build, Test, and Manage Robots with AWS

      LEVEL 200

      Building and deploying robotic software is a challenging and complicated process. This session covers AWS Robotics solutions that accelerate development, improve testing, and streamline robot fleet management. We cover how you can run a test case in simulation using AWS RoboMaker across a fleet of robots. Finally, we introduce how AWS RoboMaker WorldForge can help you to automate 3D world generation to simplify streamline testing and training of core robotic algorithms at scale.

      Speaker(s): Emilia Brzozowska, Manufacturing Specialist Solutions Architect, AWS
      Duration: 30 minutes

      Using AWS IoT Secure Tunneling to Securely Access IoT Devices Behind Firewalls on Remote Sites from a Web Browser

      LEVEL 300

      A common way to protect and secure access to IoT devices is to use firewalls. Yet, accessing and managing devices deployed at remote sites, and behind firewalls that block all inbound traffic might be challenging. This often increases the complexity and the cost of device management, which involves technicians being sent onsite to connect to those devices, in order to troubleshoot them. AWS IoT Secure Tunnelling helps customers establish bidirectional communication to remote devices, over a secure connection that is managed by AWS IoT. Secure tunnelling does not require updates to your existing inbound firewall rule, so you can keep the same security level provided by firewall rules at a remote site.

      Speaker(s): Ali Benfattoum, Senior Specialist Solution Architect for IoT, AWS
      Duration: 30 minutes
    • I am a Technical Business Leader

      About this track

      As a technical leader, you make challenging decisions that impact how the company operates, determining the outcomes that best benefit the company, your employees and customers. Join this track to discover how AWS can help accelerate your transformations and meet your business objectives.

      Enterprise Transformation: How AWS Customers Approach Transformation and Modernisation?

      LEVEL 200

      We help thousands of customers in the process of transforming, migrating, and governing their enterprise application portfolio. Join us to learn from Max Watson, Head of Engineering at Dunelm, on how the UK’s largest homeware retailer achieved a large-scale digital transformation and built a microservices eCommerce platform using the AWS serverless portfolio. Their real-world experience and insights can help you execute your cloud transformation with confidence.

      Speaker(s): Imran Dawood, Senior Solutions Architect, AWS & Max Watson, Head of Engineering, Dunelm
      Duration: 30 minutes

      Enable Secure Access to Apps and Desktops in a Work-From-Home World

      LEVEL 100

      This session is designed for IT decision-makers and administrators who are thinking about the futures of their workforces in a post-COVID world. In this session, we share the latest innovations in virtualisation and the AWS vision for how you can enable your workforce to be secure and productive from anywhere, at any time. We will discuss with Sameera Alatawi, Director of IT at the American University of Bahrain, about how they are empowering students' and staff in the remote learning environment.

      Speaker(s): Prakash Palanisamy, Principal Solutions Architect, AWS & Sameera Alatawi, Director Of Information Technology, American University
      Duration: 30 minutes

       Transforming from Technology Crawler to Ahead of the Game - Market Leader

      LEVEL 200

      Learn how EcoOnline reinvented their digital foundations combining their private cloud with hyperscalable microservices, CI/CD's, infrastructure as code, continous compliance, machine learning competencies, DevOps and DevSecOps. The company is now able to adopt the most innovative technology services into their digital strategy across the company, empowering their new value creation to stay ahead in their market through close cooperation with their partners, Orange Business Services and AWS. Adopting Agile Operations and Innovation Labs, they significantly increased their operational efficiency and their competitiveness in their market. EcoOnline is an expert within the chemical industry and helps businesses within the Nordics, UK and Ireland to comply with complex regulations and ensure a safe workplace.

      Speaker(s): Sebastien Stormacq, Principal Developer Advocate, AWS & Jan Aril Sigvartsen, Chief Evangelist, Orange Business Services
      Duration: 30 minutes

      Balance Agility & Control as You Modernise with Third-Party Software & Data

      LEVEL 100

      Organisations of all sizes can face challenges in their software supply chain, such as high costs of legacy software, drawn-out procurement cycles that inhibit innovation, and lack of visibility into software usage. This presentation explores how you can transform your modernisation approach using third-party software and data products combined with AWS services. AWS Marketplace and AWS Data Exchange work with AWS Control Tower to integrate third-party offerings into your environment, while procurement features help control costs and prioritise compliance. Learn how you can access 8,000+ products from 1,600 providers and pair AWS services with AWS Marketplace capabilities to support innovation.

      Speaker(s): Efoe Boris Sassou, EMEA Control Services Specialist, AWS
      Duration: 30 minutes

      Supercharge your AWS Migration (Presented by Device42)

      LEVEL 200

      Learn how Device42 facilitates safe, rapid migrations and delivers value throughout your entire transformation journey. A deep discovery of your entire IT landscape including physical, virtual, and cloud infrastructure, modern and legacy applications - together with their dependencies - provides end-to-end visibility to de-risk and accelerate any migration process. Device42 feeds discovered data into AWS Migration Evaluator, to create a business case with resource utilisation metrics including storage insights and cost modelling to inform any migration strategy. Device42 is also integrated with many other migration tools to fuel your transformation and modernisation efforts well into the future.

      Speaker(s): Kris Howard, Developer Relations Manager, AWS; Aman Kahlon, Director of Ecosystem, Device42 & Sanjeev Nakra, Regional Director of Sales, EMEA, Device42
      Duration: 30 minutes

      Innovate with Your Contact Centre to Increase Customer Satisfaction and Operational Efficiency

      LEVEL 100

      Learn how to build a 100% cloud contact centre, that allows you to meet your business goals of customer satisfaction and operational excellence. We will follow the journey of a business and one of their customers, to understand how to build a contact centre and succeed in each of the steps.

      Speaker(s): Lorena de la Flor, Industry Specialist Solutions Architect Manager, AWS
      Duration: 30 minutes

      VMware Cloud on AWS: Accelerate your cloud migration

      LEVEL 200

      Legacy enterprise workloads are the backbone of most businesses, delivering critical services like financial services, employee productivity, data management and processing, resource planning, people management, and more. Planning for the migration and modernization of these workloads is an important component of any complete digital transformation strategy. In this session, we will discuss VMware Cloud on AWS and how it could rapidly extend and migrate your VMware environment to the AWS cloud, VMware’s preferred hybrid cloud option for vSphere workloads. Participants will experience a demo of the service, which will include an initial build of the environment before illustrating how vSphere workloads can be migrated non-disrupitevly using Hybrid Cloud Extension (HCX). IT decision makers and professionals curious about building or migrating VMware environments onto AWS should join this session to learn about the features, benefits, and migration capabilities. 

      Speaker(s): Osama Masfary, Senior VMware Specialist Solutions Architect, AWS
      Duration: 30 minutes
    • Closing Remarks

      Have you been inspired by the sessions you watched throughout the day? How can you transform that inspiration into innovation? In this session, you will learn about some of the mechanisms Amazon uses to innovate at scale. If you've never heard of two pizza teams, one-way doors, or willingness to fail, this session is for you.

  •  All Languages

Innovation Day Sessions

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About the Session

Innovation Day features speakers from Amazon, industry and science to share how they use technology to solve big problems facing us today and in the future. From habitable space destinations, to enabling travel post COVID and drones leading the frontline battle against malaria, join us to learn how technology helps them ‘Rethink Possible’.

  •  English with Subtitles in Spanish, German, French and Italian
  •  English with Subtitles in Spanish, German, French and Italian
    • Opening Keynote

      The Innovation Day keynote features leaders from Amazon, enterprise, small business and science sharing stories of how technology helps them ‘Rethink Possible’. Topics include reusable space craft, habitable space destinations, web 3.0 enabling travel identity travel post COVID, the city of the future reimagining how we live, work and play, AI accelerating supersonic air travel, drones leading the frontline battle against malaria, the future of eSports and 3D printers powering manufacturing in space.

    • AWS ExecLeaders: a track for Business Leaders

      About this track

      In this track, you will be able to get insights from peer-to-peer perspectives where Business Leaders will share their approaches for leading change in today's enterprise, including developing new leaders, dealing with failure, championing diversity, path into Sustainability journey, keeping up with technology, and staying inspired.

      Creating a Culture of Innovation

      Amazon has a peculiar approach to innovation that has remained consistent for decades – start with the customer, and work backwards from their needs. In this session, you’ll be introduced to how we innovate at Amazon, organised around four interdependent elements: Culture, Mechanisms, Architecture, and Organisation. When these four aspects are organised together, you take innovation (which is usually managed centrally by most enterprises), and move it to the edge, or enable innovation for everyone. During this session, customers will have the chance to dive deeper on each topic and hear from GALP how they are using those mechanisms to innovate on behalf of their customers.

      Speaker(s): Attila Lengyel, Senior BDM, Digital Innovation, AWS; Giulia Rossi, Principal Digital Innovation South Europe Lead, EMEA, AWS; Nuno Pedras, Global Chief of Information & Digital Officer, GALP
      Duration: 30 minutes

      The New ROI: Return on Innovation

      IDC’s research shows that in 2020, European organizations spent $330B on digital transformation technologies, yet only 26% delivered a Return on Investment (ROI) from those initiatives. As we accelerate towards our digital destiny, there is a requirement to close this Digital ROI gap by focusing on delivering business outcomes from digital innovation. This needs to be driven by industry-specific use cases, based on measurable key performance indicators that deliver time to value in shorter timeframes – days and weeks, as opposed to months and years. Hence, we define a new ROI – Return on Innovation.

      Speaker(s): Philip Carter, Group Vice President, European Chief Analyst and WW C-Suite Tech Research lead, IDC

      Duration: 30 minutes

      Benchmark Your Cloud Maturity: A Best Practices Framework (presented by VMware)

      As a line of business leader and manager, you may not be aware of all the cloud services your teams are using or how much they cost. That is, until you get the chargeback bill. If your company is operating in the cloud, you need visibility into cloud usage and spending to make people accountable, without constraining their innovation. In this fireside chat, Mario Thomas and George Hamilton will share some coaching tips and best practices for maturing cloud management so you can embrace clouds’ agility and speed while staying within budget and minimising risk.

      Speaker(s): Mario Thomas, Head of Experience-Based Acceleration (EMEA), AWS & George Hamilton, Sr. Product Line Marketing Manager, VMware

      Duration: 30 minutes

      Empower your Team to Deliver Workforce Transformative Results

      AWS enables organisations to achieve business outcomes faster by improving staff productivity, operational resilience, and business agility. However, to fully capitalize on this opportunity, organisations need to not only address the implications this has on their IT environment, but the changes that are required across their people and processes. Jonathan Allen, AWS Enterprise Strategist & Evangelist will cover how to implement operating models that support modern development practices, address skill gaps, and best practices for addressing cultural resistance. Accelerate your own transformation with these best practices, lessons, and transformative ideas to create new forms of business value. 

      Speaker(s): Jonathan Allen, Enterprise Strategist, AWS

      Duration: 30 minutes

      EU Regulation: Comply, Innovate, and Grow

      As regulation in Europe evolves, keeping pace with compliance requirements is more pressing than ever for businesses of all sizes. At the same time, policymakers in Europe are pushing for digital sovereignty, making respect for European values and standards vital as businesses innovate and grow. In this session, learn about the latest developments in European policy and regulation that could disrupt your business, and how the right choices can ensure your continued compliance and competitiveness. The session includes the latest information on AWS compliance with both GDPR and the new “Schrems II” ruling amongst other regulatory developments.

      Speaker(s): Julien Groues, Managing Director, AWS France

      Duration: 30 minutes

      How to Win the Race to AI/ML (presented by Intel)

      Artificial Intelligence (AI) and Machine Learning (ML) are quickly becoming ubiquitous. No longer the preserve of research, entire businesses are now built on AI and ML; in transportation, retail, conversational AI, and more. Many enterprises are looking at how to integrate AI and ML into their operational workflows in order to gain better insights from their data, make faster decisions, and to delight and excite their customers. In this session, we’re going to look at the key considerations for executives whose teams are looking to implement AI and ML in production, avoiding the pitfalls, and how to drive the most value out of investment in AI and ML.

      Speaker(s): Mario Thomas, Head of Experience-Based Acceleration (EMEA), AWS & Monica Livingston, Artificial Intelligence Sales Director Americas and EMEA, Intel

      Duration: 30 minutes

      Amazon’s Approach to Sustainability

      This session shares Amazon’s approach to Innovation, our culture, mechanisms, and our peculiar ways of making decisions at speed and scale. How the customer, and Amazon’s customer obsession can make anything possible, particularly in the area of sustainability and climate change. Using this powerful approach to getting things done, Neil will provide an overview of Amazon’s Climate Pledge, our commitment to sustainability and explore how Cabify is making changes that are so urgently required in business and society, to address some of our most pressing environmental issues.

      Speaker(s): Neil Harris, Principal Sustainability BDM, AWS & Natalia Gutierrez, Global Head of Sustainable Impact and Safety, Cabify

      Duration: 30 minutes
    • Innovating public sector

      About this track

      Government, education, nonprofit, and healthcare organizations face unique challenges to accomplish complex missions with limited resources. Hear how public sector organizations have used the power and speed of Amazon Web Services (AWS) to serve citizens more effectively, achieve scientific breakthroughs, reach broader constituents, and put more of their time and resources into their core missions.

      Open Source and Standards matter For Governments

      Governments around the world are increasingly adopting open source software and open standards. Join this session to learn how the UK Government Digital Service and South Africa National Treasury are working in the open to improve public transparency, responsiveness, and accountability.

      Speaker(s): Caroline Mulligan, Senior Manager, Government Transformation Team, AWS; Warren Smith, Director, Global Digital Marketplace Programme, UK Government Digital Service; Thys Blom, Data and Information Systems Director, Office of the Chief Procurement Officer (OCPO), National Treasury of South Africa
      Duration: 30 minutes

      Make Learning Personal

      Thanks to machine learning, data analytics, and other cloud technologies available on demand, educators are now able to tailor personalised learning experiences. This allows students learn in different ways at their own rate. At the same time, they can develop new courseware in collaboration with governments, regulators, examination boards, employers, and students and deploy it quickly in relevant education experiences. Join us to hear how the Egypt Ministry of Education, Alef Education, and the University of the Witwatersrand are pioneering new approaches to education. 

      Speaker(s): Maysam Ali, Customer Strategy Lead, AWS; Dr. Ahmed Daher, Deputy Minister, Egypt Ministry of Education; Dr. Stanley Mgobansimbi Mpofu, Chief Information Officer, University of the Witwatersrand; Geoffrey Alphonso, CEO, Alef Education

      Duration: 30 minutes

      Deliver Twenty-First Century Cybersecurity with AWS

      Join this session to learn how you can leverage the cloud and AWS to address today’s complex security and compliance challenges. From sovereignty to sophisticated attackers, learn how AWS can help you provide an innovative, modern security strategy for your organisation.

      Orlando Scott-Cowley, Security & Compliance Leader, EMEA, AWS

      Duration: 30 minutes

      The Future of Healthcare is Now

      Hospitals and healthcare providers use cloud technology to solve their most challenging problems, including population health, care coordination, and data security. Join us and learn how Dedalus is creating a digital healthcare ecosystem to enable continuity of care services and address the fragmentation and lack of standardisation of data. Also, hear how Dedalus uses the cloud to accelerate patient-centric care models.

      Speaker(s): Kira Levy, Head of Healthcare, UK, AWS & Andrea Fiumicelli, CEO, Dedalus

      Duration: 30 minutes

      Shape the cities of tomorrow with City on a Cloud winners

      Join us to find out which cloud projects are helping the world adapt to these unprecedented times by supporting our cities to become more resilient. From governments to healthcare, nonprofits, and more, meet the leaders who are shaping our future: the winners of the latest AWS City on a Cloud innovation challenge. Get inspired to start building today.

      Speaker(s): Wayne Soutter, Local Government Solutions Specialist - EMEA, AWS; Ann Molin, Founder & Secretary General, Hack for Earth Foundation; Debbie Rogers, Managing Director, Praekelt.org; Seok Mei Goh, CEO, Graffiquo Group

      Duration: 30 minutes

      Transform Citizen Engagement in Africa with GovChat

      Since 2018, GovChat is the official platform for citizen engagement in South Africa. With over 50 million users, GovChat enables citizen to engage with 10,000 South African government representatives and 60,000 public facilities through their mobile devices or online. Join this session to hear how GovChat created rapid, scalable, and low-cost solutions with AWS Lamda and Amazon Lex to build chatbots to track grant applications and transfer data securely in real-time.

      Speaker(s): Eldrid Jordaan, CEO, GovChat

      Duration: 30 minutes
    • StartUp Loft - Building a Startup that will last

      About this track

      From Airbnb to Zocdoc, the world's top startups build on AWS. At AWS, we’ve had the unique opportunity to witness and support the evolution of those small teams to superheroes. In this track, you will hear from startups across EMEA on how they got their businesses off the ground and built a company that lasts.

      Welcome to Day 1

      In this session, we will present how startups are building on AWS, why now is the best time to start building, and how the AWS Cloud can be used to give your idea its best chance at becoming the next big thing.

      Speaker(s): Mackenzie Kosut, Princple Startup Advocate, AWS
      Duration: 30 minutes

      Confessions of a Founder

      Skip past the template-advice all startup founders come across routinely. Find out what it's really like to fail fast, to get lean, and to adapt to changing customer needs. Tessa Clarke founder of OLIO shares her personal experience with all the challenges she and her team faced (and how they overcame those) on their way to success.

      Speaker(s): Soha Hohnecker, Head of EMEA Startup Marketing, AWS & Tessa Clarke, Founder, OLIO

      Duration: 30 minutes

      First Mover in Fast Markets

      Every once is a while, markets move suddenly, creating new opportunties. Startups have a great track-record of quickly building products and scaling to meet changing customer needs. Hear from Tuncay Tutek, co-founder of Getir, on how they built and grew to become a unicorn.

      Speaker(s): Rob De Feo, AWS & Tuncay Tutek, Co-founder, Getir

      Duration: 30 minutes

      How to Keep Your Startup DNA as You Scale Your Business

      When executing and growing quickly, things change fast. This presentation focuses on how successful startups are able to maintain what makes them so special. You'll learn from concrete examples on how to define, build and keep the culture that helped startups like Airbnb, Supercell and others become successful in the first place.

      Speaker(s): Julia Barry, EMEA Business Development Manager, AWS & Bernadette Nixon, CEO, Algolia

      Duration: 30 minutes

      A VC perspective Post-2020

      A lot has changed for startups, but what has changed for investors? What are investors looking for, and what are the new focus areas for VCs? How should startups raise money in the new normal? Rabih Khoury, Managing Partner and Chief Exit Officer at MEVP, gives the VC perspective on fund raising in 2021.

      Speaker(s): Amrita Sarkar, Senior BDM Strategic Startups, AWS & Rabih Khoury, Managing Partner and Chief Exit Officer, MEVP VC

      Duration: 30 minutes

      Go-to-market with AWS

      At AWS we know that startups need more than computing power to succeed. Learn about the programs AWS offers to help you go to market and scale your business. Snyk will explain how they use AWS as a provider and partner to meet their technical and business needs, as they grow.

      Speaker(s): Lucy Read, AWS & Udi Nachmany, VP Alliances - Snyk

      Duration: 30 minutes
    • SaaSify your business

      About this track

      Software is transforming businesses across all industries and enabling new opportunities. Whether you are an ISV, startup building B2B software or a company that builds software to complement your other businesses, you will learn in this track how the software business is transforming and where it is going, what are the opportunities and challenges in SaaSifying your business and learn from examples of other companies that went through this process already.

      Re-imagining the Business of Software

      Widespread adoption of cloud is enabling new business models, not just for typical software companies like Independent Software Vendors (ISVs). Many traditional businesses are using software as a competitive differentiator, and innovation driver that is embedded as integral, or even a core part of their offerings (think of a manufacturer of industrial equipment with IoT solution, or predictive maintenance offering). In this session we will discuss how the software industry is changing, and how software is becoming the key component of everyone's business life. Also what today's and tomorrow's software builders need to do, to be successful, either building solutions on their own, or building new partnerships.

      Speaker(s): Marin Mamic, EMEA ISV Segment Lead, AWS
      Duration: 30 minutes

      The Partner Opportunity for Building SaaS on AWS

      Software-as-a-Service (SaaS) is the number one technology area that businesses are investing in as part of their digital transformation journeys. For technology companies, this modernization presents both an opportunity and a challenge. In this session, we’ll look at the findings from the recent Forrester Total Economic Impact™ study about potential business opportunity and return on investment (ROI) organizations may realize by building and scaling a SaaS practice with AWS.

      Speaker(s): Merve Soner, SaaS Business Lead

      Duration: 30 minutes

      Cultural Transformation of ISVs Moving to the Cloud

      Cultural transformation of a company changing to a SaaS model is inevitable, and a hard problem to solve. Software companies need to address it head-on, if they want to make the SaaS transformation a success. In this session, we will unpack key areas leadership teams need to consider during such a transformation. CMO of d.velop, Sebastian Evers, will explain their cultural transformation when going from on-prem software, towards the cloud-based software. By breaking up hierarchy and establishing small teams, d.velop was able to create a culture of ownership and agility. This led to more flexibility inside the company and is a door opener for future innovation.

      Speaker(s): Manuela Bruckmaier, ISV Greenfield Team Lead, AWS & Sebastian Evers, Chief Marketing Officer & Board Member, d.velop

      Duration: 30 minutes

      Build your SaaS Company and Business with AWS

      As both customers and businesses move to the cloud, new working models create opportunities not only for cloud and software services consumption, but also new business ventures, which can influence cloud provider selection. Join this session to understand how building in the cloud and leveraging cloud-based business programs, should be factors when selecting your cloud vendor. We will walk through AWS programs for SaaS companies, including AWS services and AWS Marketplace. Devo, an AWS customer, AWS Marketplace seller, and analytics-based software provider, will provide insights into how they’ve built a multi-million dollar business in the cloud and in partnership with AWS.

      Speaker(s): Shelly Dar Rapaport, AWS Marketplace Specialist SA, AWS; Pedro Castillo, Founder & CTO, Devo; Ton Musters, SVP Channel and Cloud EMEA, APJ and GC, SUSE

      Duration: 30 minutes

      Innovation Quick Wins - How ISVs Accelerate in the Cloud

      You are eager to kick-start innovation in the cloud? Let’s get started and discuss some ideas on where to begin. The breadth and depth of AWS services makes innovative technologies available to traditional software solutions. We share some of the quick wins ISVs can get into their products. Key to success is to introduce ideas early and to evolve with customer feedback. Operating in a SaaS model reduces time-to-market and allows to deliver innovation to the market quickly. Let’s innovate together!

      Speaker(s): Kilian Ruess, SaaS Transformation Advisor

      Duration: 30 minutes

      A Faster Way to Build Apps in the Cloud (presented by OutSystems)

      Using OutSystems - a modern application platform - together with AWS, customers quickly build the cloud software that makes a difference for their organisations: everything from customer experience transformation, to workplace innovation and process optimisation to software modernisation. Helping customers create innovative, enterprise-class solutions, the OutSystems platform includes state-of-the-art AI-powered tools, and automation that spans the entire application lifecycle. Therefore ensuring applications are not only built quickly, but are also secure, resilient, cloud-ready, built to scale and capable of continuous change. OutSystems is a Gartner MQ leader, and now available in AWS Marketplace

      Speaker(s): André Matos, Solutions Architect, AWS & Jacob Bogie, Lead Solutions Architect, OutSystems

      Duration: 30 minutes
    • AWS for your Industry - Tracks for Financial Services, Manufacturing & Retail

      About this track

      The AWS passion for solving customer problems extends into every industry. In this track we focus on Financial Services, Retail, Manufacturing & Industrials as well as Healthcare. Hear the latest updates from AWS on how we are supporting your industry, and watch leadership discussions with Ocado, IVECO and EMIS & Starburst on their innovation journeys, as they transform their specific opportunities with AWS.

      Changes Driving Innovation in Financial Services

      The pandemic has, in many ways, accelerated the technological transformation that the Financial Services industry in EMEA is undergoing at the moment. In order to meet the fast changing needs of consumers and businesses, financial institutions are looking to speed up innovation whilst at the same time, becoming more secure, resilient, and efficient. Join Stephan Schmidt-Tank, the leader of the AWS Financial Services Specialist team in EMEA, to learn how AWS is helping financial institutions meet today's urgent challenges, and prepare for a future where they can serve their customers in new ways, rapidly launch new products, or manage risk more holistically and efficiently.

      Speaker(s): Stephan Schmidt-Tank, EMEA Lead, Financial Services Specialist Team, AWS
      Duration: 20 minutes

      The Global Digital Finance Opportunity

      Plaid is an open finance platform and data network that powers the digital financial ecosystem. Over 4,000 apps and services including Wise, Monzo, Coinbase, and Curve, and many of the largest banks use Plaid to make it easy for their customers to connect their financial accounts. Plaid connects with over 11,000 financial institutions across North America and Europe. In this fireside chat Keith Grose, Head of International at Plaid, gives his perspective on how digital finance is evolving across the world and the role of Plaid and AWS in that evolution.

      Speaker(s): Stephan Schmidt-Tank, EMEA Lead, Financial Services Specialist Team, AWS & Keith Grose, Head of International, Plaid

      Duration: 30 minutes

      Empowering Clinicians and Researchers with EMIS-X Analytics: A Transformative Cloud-based Analytics Suite (Presented by Starburst)

      Join this session to learn how EMIS, one of the largest suppliers of electronic health record software in the UK, is able to securely provide access to millions of National Health Service (NHS) records to healthcare providers, clinicians, and researchers via EMIS-X. The challenge for EMIS — especially during the COVID-19 pandemic — had been finding the best way to make healthcare data and analytics available to providers and research organisations, and to do so in a secure, cost-effective, and scalable manner. Learn how EMIS tackled this challenge, with Starburst Enterprise on AWS, to underpin its transformative analytics suite, EMIS-X Analytics.

      Speaker(s): Simon Frost, Head of Industry Marketing, EMEA, AWS; Richard Jarvis, Chief Analytics Officer, EMIS & Daniel Cuffley, Vice President, EMEA, Starburst

      Duration: 30 minutes

      Smarter Manufacturing & Industrials

      Manufacturers, and those with Industrial processes, seek to drive efficiencies, become more resilient to potential disruption, and better serve end customers. In this overview session, hear how AWS is helping organisations innovate and respond to digital transformation through digitisation, IoT, AI/ML, and cloud.

      Speaker(s): Max Cavazzini, Head of Industrial Business Development EMEA, AWS

      Duration: 20 minutes

      Leadership Discussion: Launching a Driver Companion on AWS and the Approach to Digital Innovation

      IVECO, a global manufacturer of light, medium and heavy commercial vehicles and buses, is leading the way in Europe by using AWS’s Machine Learning and serverless capabilities and Amazon Alexa to enhance the driver’s experience. In this session, hear how IVECO started their innovation journey, the 'working-backwards methodology' with the AWS Digital Innovation Program, and how this new innovative voice service enables IVECO drivers to vocally manage their route planning, check the vehicle’s maintenance and health status, and request driving tips.

      Speaker(s): Giulia Rossi, Principal Digital Innovation South Europe Lead, EMEA, AWS & Fabrizio Conicella, Head of Digital and Advanced Technologies, IVECO

      Duration: 30 minutes

      Enabling Innovation in Retail

      The recent closure of physical stores has created supply chain disruption and exposed the need for accelerated innovation of the shopping experience. In this overview session, learn how AWS is helping retailers to innovate faster, build smarter shopping experiences and more resilient supply chains.

      Speaker(s): Steve Gurney, Worldwide Head General Merchandise, AWS

      Duration: 20 minutes

      Leadership Discussion: How Ocado Technology is Driving Innovation on AWS

      Ocado Technology’s mission is to transform online grocery retail and enable some of the world’s most forward-thinking retailers to do grocery online profitably, scalably and sustainably. As part of the Ocado Group, the team have already made significant strides in that space. In this leadership discussion, hear from James Matthews, CEO Ocado Technology and Alejandro Mondragon, Head of DACH Retail, EMEA, AWS, as they discuss addressing the opportunities to innovate, and the role of technology and cloud in enabling it.

      Speaker(s): Alejandro Mondragon Head of DACH Retail, AWS & James Matthews, CEO, Ocado Technology

      Duration: 30 minutes
Level 100
Foundational
Sessions are focused on providing an overview of AWS services and features, with the assumption that attendees are new to the topic.
Level 200
Intermediate
Sessions are focused on providing best practices, details of service features and demos with the assumption that attendees have introductory knowledge of the topics.
Level 300
Advanced
Sessions dive deeper into the selected topic. Presenters assume that the audience has some familiarity with the topic, but may or may not have direct experience implementing a similar solution.
Level 400
Expert
Sessions are for attendees who are deeply familiar with the topic, have implemented a solution on their own already, and are comfortable with how the technology works across multiple services, architectures, and implementations.
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