Emotional Intelligence:

The Secret Ingredient to Innovation

Innovation, by definition, requires change, and that often stirs up a host of unexpected emotions. In this ebook, AWS Worldwide Head of EPIC Leadership and Founder of EQ at Amazon, Rich Hua, outlines the vital role emotions play in your workforce's ability to innovate, and how developing your own emotional intelligence at work can foster an increasingly innovative culture in your organization.

With a better understanding of your emotions, you can improve your EQ and harness it for better productivity, creativity, and innovation. Dive deep into how to:

  • Develop emotional agility: the ability to understand what you’re feeling and then make a decision about whether you want to stay or shift.
  • Evaluate your organization's "psychological safety" -- the shared belief held by members of a team that it’s okay to take risks, to express their ideas and concerns, to speak up with questions, and to admit mistakes—all without fear of punishment.
  • Create a conducive environment for conflict and disagreement.

Download the ebook to learn how to strengthen your own EQ (emotional intelligence) and that of your workforce.

Failure and invention are inseparable twins. To invent, you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment."

Jeff Bezos, Amazon Founder and Chairman

67% of the abilities deemed necessary for superior performance in leaders are emotional competencies, and emotional intelligence in senior executives is a better indicator of future success than previous experience or intelligence quotient (IQ). 

-Daniel Goleman

Elements of Amazon's Day 1 Culture

Emotional intelligence can supercharge innovation

Rich Hua shares his perspective at re:Invent

Elements of Amazon's Day 1 Culture
CJ Moses

Rich Hua
Worldwide Head of EPIC Leadership, Founder of EQ at Amazon, and Innovation Ambassador, AWS

Rich Hua serves as Worldwide Head of EPIC Leadership at Amazon Web Services. He has spent decades training and mentoring leaders in emotional and social intelligence—from CEOs to new managers to young professionals. He launched emotional intelligence programs at Amazon, Oracle, and multiple organizations around the world. Rich founded the EQ@Amazon community to enable Amazonians to practice, improve, and spread EQ skills. It now numbers over 50,000 people and is the largest employee-based community at Amazon. Over the past 3 years, Rich and his EQ team have trained over 300,000 Amazonians and 40,000 customers and partners in these skills. His emotional intelligence content is now an integral part of leadership, sales, and onboarding training for Amazon employees globally. Rich is a certified Innovation Evangelist for Amazon. He founded the San Francisco chapter of Amazon’s Culture of Innovation program and his team has delivered talks on innovation to thousands of executives from around the world

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