AWS for sports
Discover how AWS powers innovation in sports
AWS is how fans get real insights
The world’s premier leagues, teams, and organizations rely on AWS AI to power the game behind the game. The data. The stats. The intelligence that elevates the fan experiences. Whether it’s processing millions of data points per second to power F1 Insights, crunching the data for the NFL’s Next Gen Stats, or capturing every play on the Bundesliga pitch, AWS partners with best in sports to reveal the proof of world-class performances.
Changing the game
Discover how AWS drives sports innovation through new insights, richer content and better fan experiences.
Bundesliga
How Bundesliga and AWS built Captain, an AI agent for fans
Bundesliga built Captain with Amazon Bedrock to give fans an AI companion in its official app, making it easier to explore live stats, football history, tactical analysis, and video highlights.
NBA
How the NBA and AWS built an AI system to measure what actually wins basketball games
Traditional basketball statistics like points, rebounds and assists don’t always tell the whole story. The NBA and AWS created Leverage Score to measure how players and possessions influence game outcomes.
NFL
Inside NFL IQ: The analytics engine behind the NFL offseason
Powered by AWS and Amazon Quick, NFL IQ gives fans an interactive look at the data and decisions shaping NFL rosters, from free agency to the NFL Draft.
PGA TOUR
AWS and the PGA TOUR are transforming how fans experience golf content
How do you deliver timely, accurate, high-quality content to millions of fans worldwide? The PGA TOUR leverages AWS to streamline content creation across platforms.
Powering the future of sports
Explore how AWS helps sports organizations engage fans, find new insights and bring innovation to life.
Giving fans a more personalized way to connect with the teams, athletes and games they love.
AWS helps turn performance data into actionable insights.
Effectively operate complex, tech-driven venues while meeting fans’ evolving expectations for technology, sustainability and convenience.
Modernizing IT systems to improve efficiency and help sports organizations keep pace with changing technology.
Winning with AWS
AWS sports partners
Explore how leading sports organizations use AWS to power the game and enhance the fan experience.
Riot Esports on AWS
Powering innovation and transforming the player and fan experience worldwide
WNBA on AWS
Enhancing fan engaging, advancing analytics and accelerating the league’s continued growth
Innovation that delivers
See how organizations across industries use AWS to solve complex challenges and turn new ideas into measurable business outcomes.
