Creating actionable insights that deliver impactful business outcomes

Leaders of data-driven organizations maximize the value of their data by developing and sustaining a strategic, data-driven culture that leverages analytics, artificial intelligence, and machine learning to grow revenue, improve customer experience, and increase efficiency.

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AI-Powered Demand-Sensing: Transforming Supply Chain Planning and Forecasting

Find out how demand-sensing technology could herald a positive shift in supply chain forecasting in this report from Kearney and AWS. The transformative potential of AI-driven demand-sensing technology is reshaping supply chain forecasting and planning processes. This innovative approach leverages a wealth of internal supply chain and external market data to enhance the accuracy of predictions, even within the context of ongoing market volatility.

Harnessing data-driven insights

Can Data Security Accelerate Innovation?
Data Security as Business Accelerator
New research from AWS and IBM highlights data security as a foundation for business transformation.
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Glass hourglass with glowing sand
How do you Become a Data-Driven Organization?
Learn how to recognize data's inherent value, leverage it intelligently, and create a culture that embraces it.
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The Data-Driven Enterprise
Discover how you can use data to bring agility to your business.
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CDO Report
2024 CDO Insights: Data & Generative AI
Explore how CDOs are preparing to drive business value with data and generative AI.
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Conversations with Leaders

In this special episode, we welcome Chris McCurdy and Dimple Ahluwalia of IBM Security to the show. They’ll be talking with AWS security expert, Clarke Rodgers about our joint research report titled, “Data Security as Business Accelerator?” Hear directly from the authors themselves about how trusted data is driving competitive advantage for companies today and why it's the key ingredient to AI innovation.

 Listen now: Data Trust: The Most Essential Ingredient for AI Innovation
Customer Spotlight
Becoming Data-Driven: Lessons from Tackling Durban’s Water Crisis
We explore how the Municipality of eThekwini in South Africa used data to address water scarcity issues through a transformation of people, processes, and technology.
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Customer Spotlight
Goldman Sachs: Reinventing Financial Data Analytics on AWS
In this video, learn how Goldman Sachs is addressing this challenge by building a cloud-native, modular, and integrated collection of services to enable innovation in financial data analytics.
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Customer Spotlight
Philips HealthSuite Platform Delivers Insights at Scale on AWS
Dr Shez Partovi, Chief Innovation and Strategy Officer, discusses how Philips enables customers to unlock insights at scale from their data by using cloud health applications running on HealthSuite Platform (HSP) built on AWS.
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Fuel innovation with data and AI

Discover how data can become your generative AI differentiator.

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Frequently Asked Questions about Data-Driven Insights

Q. Why is it important for a leader to use data when making a decision?

Data serves as the cornerstone for informed and confident choices, mitigating the risks associated with impulsive or short-sighted decisions and increasing the likelihood of favorable outcomes.

Furthermore, data-driven decision-making is instrumental in driving revenue growth, enhancing customer experiences, and optimizing operational efficiency. By harnessing the power of analytics, artificial intelligence (AI), and machine learning (ML), leaders can identify unexplored opportunities, personalize interactions with customers, and streamline business processes, ensuring that each decision aligns with specific strategic objectives.

Organizations that purposefully capitalize on data insights gain a distinct advantage, while those neglecting data-informed decisions risk falling behind and losing their competitive edge.

Put simply, for leaders in data-driven organizations, the use of data in decision-making isn't merely an advantage; it's absolutely essential. It lays the foundation for success, fosters innovation, and guarantees that every step taken is a calculated one, pushing the organization toward its goals and a more successful future. eactive posture but a strategic necessity—one that involves staying ahead of emerging threats, complying with regulatory requirements, and nurturing a culture of security awareness among employees. Effective security leadership fosters an environment where innovation can thrive securely, enabling adoption of technologies like generative AI and machine learning.

Q. What does it mean to be a data-driven leader?

Being a data-driven leader epitomizes a transformative approach to decision-making and organizational culture. These leaders recognize that data is not merely a byproduct but a strategic asset, one that shapes and propels an organization's success.

A data-driven leader harnesses the power of information to drive growth, enhance customer experiences, and boost efficiency. They understand that data isn't just about numbers; it's about insights, patterns, and opportunities that can encourage innovation and uncover potential revenue streams.

Moreover, a data-driven leader instills this culture across the organization. They foster an environment where data is respected, protected, and utilized to its fullest potential. This cultural shift ensures that every decision, from the boardroom to the frontlines, is informed by data, reducing guesswork and minimizing risks.

Today, being a data-driven leader is no longer optional, but imperative. It's about embracing data as a strategic imperative, a source of inspiration, and a driver of progress, enabling organizations to remain competitive, innovative, and poised for sustainable success over the long term. Read more about investing in skilling your workforce in the wake of AI.

Q. What is an example of data-driven leadership?

One exemplary instance of data-driven leadership is a retail organization that leverages data to enhance customer experience. In this case, the executive understands that data is not just raw information but a compass guiding strategic decisions.

Through advanced analytics, this executive gains insights into aspects like customer behaviors, preferences, and purchase patterns. They can utilize artificial intelligence (AI) to personalize marketing efforts, tailoring promotions and product recommendations to individual customers. Machine learning (ML) algorithms can help predict demand, optimize inventory, and improve supply chain efficiency, ensuring that products are readily available when and where customers need them.

Furthermore, this data-driven leader fosters a culture where every employee appreciates the value of data. They ensure that data security measures are in place, protecting customer information and instilling trust. This not only mitigates risks but also enables the organization to confidently explore new technologies that can potentially drive further innovation in areas like product development and customer engagement.

Data-driven leadership in this example of a retail setting is not simply centered on collecting data; it's about transforming it into actionable insights that improve the customer experience, drive revenue growth, and increase operational efficiency. This strategic approach exemplifies the power of relying on data in a competitive business landscape.