Digital Commerce Solutions on AWS
Born from retail, built for retailers, AWS is leveraging decades of experience in innovating with the world’s largest retailers to redefine digital commerce. AWS enables retailers to focus on what matters—providing compelling experiences that attract more customers, drive more sales, and deliver flawless fulfillment—on a fast, flexible cloud platform built for the future.
Let AWS lead your digital commerce transformation
With digital commerce solutions from AWS, you get the power to accelerate innovation, drive savings and efficiencies, and deliver incredible customer experiences on every channel.
Driving business outcomes for retailers
Click to learn more about how you can accelerate your digital commerce journey with AWS.
Build an agile, cost-effective cloud platform
Deploy your website in the AWS Cloud—and then modernize it—for greater agility, reliability, and innovation at scale.
By moving their existing ecommerce solution to the AWS Cloud, retailers gain improved flexibility, availability, and security—all while lowering costs by up to 50%.
AWS gives retailers the ability to move from monolithic systems to agile microservices that can be individually changed, tested, and re-assembled for greater business agility and innovation at scale.
Ensure that new customers coming to your site end up buying something. With AWS, retailers can add compelling new experiences to win more customers and drive sales.
Personalization and recommendations
Tailor digital experiences for customers with personalized product recommendations and offers to increase consumer interactions, boost conversions, and drive more revenue. Immediately engage customers on your homepage with relevant content that helps them discover new products throughout their journey without overwhelming them with pointless offerings.
Call centers and chatbots
AWS enables retailers to create highly engaging, meaningful interactions with customers over voice and chat in the contact center. Easily design and build intelligent conversational bots to turn automated interactions into natural conversations, and capture caller sentiment in real time to surface insights, spot trends, and react to customer needs throughout their buying journeys.
AWS makes it simple and cost-effective to set up, manage, and scale product search solutions for ecommerce websites and mobile apps that allow consumers to find what they seek quickly, whether they are searching via text, image, or voice assistant.
Help customers discover new products or better understand product features through engaging experiences, like livestreams or demonstration videos, that can lead to increased sales and fewer returns. Additionally, retailers can take advantage of augmented and virtual reality capabilities by AWS that enable customers to imagine products in a natural environment and increase their likelihood of purchasing.
For retailers, a fast, intuitive, secure website is mission critical. Digital commerce solutions from AWS automatically minimize application downtime and latency to ensure faster page loads so customers spend more time onsite—and making purchases—with security protections to defend against common web exploits that could affect site availability. Additionally, AWS helps improve customer experience with optimized site navigation, tailored to ensure consumers find products quickly.
Reach more customers
Explore new channels to interact with customers and remove friction from the discovery and buying experiences.
With digital commerce solutions from AWS, reach existing and new customers where they spend time and shop for products by deploying innovative interfaces that are optimized for easy transacting via social, mobile, and voice.
Stand out in a crowded market where customers must prioritize their attention. Grow brand awareness and reach new customers with targeted email campaigns, digital ads, and mobile notifications utilizing geofencing to increase message relevance and interactions—even while on the go.
Deliver on your brand promise
AWS supports all the ways your customers want to shop and provides the most efficient fulfilment of orders.
Capture more sales by giving customers greater convenience and flexibility with broader fulfillment options, like buy-online-pickup-in-store (BOPIS) and buy-online-ship-from-store (BOSFS). AWS enables retailers to utilize intelligent insights to optimize fulfillment for efficiency and track inventory across all channels, lowering costs and decreasing delivery time. Retailers can also offer a larger range of products to customers and “save the sale” by allowing shoppers to place product orders in store and fulfill via online channels.
Last mile and reverse logistics
AWS helps retailers improve customer experience and reduce friction, even after purchase. From same-day delivery to appointment scheduling for consultations or home deliveries, AWS ensures efficient execution without sacrificing customer experience. And with third-party and easy returns, customers can purchase with greater confidence knowing they can make hassle-free returns if needed.
Customer success stories with digital commerce solutions on AWS
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