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    Treasure Data CDP

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    Deployed on AWS
    Treasure Data is the Intelligent Customer Data Platform built for enterprise scale: where trust, performance, and AI-first architecture converge to drive measurable business impact. While legacy clouds and warehouse-native solutions compete in fragmented areas, Treasure Data stands apart as a unified, AI-powered platform that actually delivers on the promise of boosting revenue, lowering marketing costs, and delivering hyper-personalized customer experiences at scale. This is critically important as global enterprises cannot compromise on security, compliance, and agility, especially while embracing AI
    4.5

    Overview

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    Treasure Data is the Intelligent Customer Data Platform purpose-built for enterprise scale, where trust, performance, and AI-first architecture converge to drive measurable business impact. Unlike legacy clouds and warehouse-native solutions that compete in fragmented silos, Treasure Data stands apart by unifying marketing, data, and IT teams on a single, AI-powered platform that actually delivers on the promise of boosting revenue, lowering marketing costs, and delivering hyper-personalized customer experiences at scale. Global enterprises, including leaders like ABInBev, Nordstrom, and Mars, choose Treasure Data because of our unique ability to handle complexity without compromising on security, compliance, or agility. With capabilities like the Diamond Record, which unifies first-, second-, and third-party data into a single source of truth; the AI Agent Foundry, which empowers real-time personalization with secure, governed AI agents; and AI Decisioning, which turns every customer interaction into a timely, relevant, and revenue-driving moment, Treasure Data delivers transformative results at every level. Our AI-first architecture enables marketing and CX teams to personalize engagement in real-time, optimize marketing spend, and drive customer lifetime value through more intelligent retention and loyalty. Treasure Data makes AI real for every team, enhancing productivity and boosting ROI across the enterprise. Plus, with flexible deployment options and deep integrations into your existing stack, Treasure Data accelerates time-to-value without disrupting your data ecosystem. Our customers find that doing a free Proof of Concept (POC) is an ideal avenue to rapidly get up to speed on the platform and explore technical use cases at their own pace with direct support from Treasure Data solution engineers. At the end of the POC, our customers have a concrete understanding of the value that a partnership with Treasure Data brings, as well as the expertise required to bring about rapid time to value.

    For custom pricing, EULA, or a private contract, please contact aws-marketplace@treasure-data.com , for a Private Offer.

    Highlights

    • Treasure Data's AI Agent Foundry facilitates the creation and management of AI agents built on a trusted data foundation. This platform allows organizations to easily forge their own AI agents utilizing high-quality data from Treasure Data's Diamond Record, which is known for its clean and reliable customer data.
    • For custom pricing, EULA, or a private contract, please contact aws-marketplace@treasure-data.com, for a Private Offer.

    Details

    Delivery method

    Deployed on AWS
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    Trust Center

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    Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Treasure Data CDP

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    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (1)

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    Dimension
    Description
    Cost/month
    Treasure Data CDP
    Includes Profiles, Behaviors, and Advanced Support
    $8,825.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Usage and Overage as defined on the Order Form
    $1.00

    Vendor refund policy

    No refund (except as stated in the Standard Terms)

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Treasure Data support resources are available via the email below: support@treasure-data.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    25
    In Customer Experience Personalization
    Top
    25
    In eCommerce
    Top
    10
    In Data Warehouses, Streaming solutions

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Unified Customer Data Repository
    Diamond Record unifies first-, second-, and third-party data into a single source of truth for enterprise customer data management
    AI Agent Management and Deployment
    AI Agent Foundry enables creation and management of AI agents built on trusted data foundation with secure, governed capabilities for real-time personalization
    Real-Time Decision Making
    AI Decisioning capability transforms customer interactions into timely, relevant, and revenue-driving moments through intelligent decision automation
    Enterprise Security and Compliance
    Platform designed with security and compliance as core architectural components to meet global enterprise requirements without compromising agility
    Multi-Team Data Unification
    Unified platform architecture consolidates marketing, data, and IT teams on a single AI-powered system with flexible deployment options and deep integrations into existing technology stacks
    Unified Customer Profile Creation
    Comprehensive customer profiles built from all first-party data sources including historic, real-time, and predicted data collected from every user interaction across anonymous and identifiable users.
    Real-time Profile Updates
    Dynamic profile updates that occur continuously with every customer interaction across multiple devices and touchpoints.
    Cross-Device User Unification
    Capability to unify known and anonymous users across multiple devices into single customer identities.
    AI-Powered Personalization Engine
    Automated marketing personalization and targeting powered by artificial intelligence to optimize message delivery and campaign performance.
    High-Volume Message Processing
    Infrastructure capable of processing billions of emails and millions of personalized messages per hour at scale.
    Tag Management System
    Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
    Customer Data Platform with Machine Learning
    Unifies and enriches customer data from multiple sources using machine learning capabilities
    API Hub
    Provides API-based integration capabilities for connecting customer data across systems
    AWS Service Integrations
    Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
    Multi-Source Data Collection
    Collects and consolidates customer data from offline and online sources in real time

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

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    4.5
    164 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    70%
    27%
    2%
    1%
    0%
    0 AWS reviews
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    164 external reviews
    External reviews are from G2  and PeerSpot .
    Information Technology and Services

    Seamless Multi-Channel Data Integration with Real-Time 360° Profiles

    Reviewed on Jan 29, 2026
    Review provided by G2
    What do you like best about the product?
    Integrates data from multiple channels seamlessly, almost realtime for web activities. Provides activation and segmentation flows makes marketing operations job easy while giving 360 view of the profiles.
    What do you dislike about the product?
    Journey builder needs some maturity to make it easy to use for general users.
    What problems is the product solving and how is that benefiting you?
    Combine account data from Salesforce instances B2B and B2C and provide unified view and enrich it further with web activity for realtime segments and activation.
    Consumer Goods

    Great CDP for Unified Data and Analytics

    Reviewed on Jan 16, 2026
    Review provided by G2
    What do you like best about the product?
    Strong analytics capabilities and flexible integration ecosystem.
    What do you dislike about the product?
    Not as user-friendly unless you have technical expertise.
    What problems is the product solving and how is that benefiting you?
    Helping to unify customer profiles and segment activation across channels.
    Information Technology and Services

    Unified Customer Profiles Made Easy, But SQL Skills Needed

    Reviewed on Jan 12, 2026
    Review provided by G2
    What do you like best about the product?
    Treasure Data excels at bringing data together from many sources, websites, apps, CRM, support systems, mobile, IoT, etc., into one unified customer profile without requiring a massive engineering team.
    What do you dislike about the product?
    SQL knowledge is essential for advanced segmentation, transformations, and queries.
    What problems is the product solving and how is that benefiting you?
    Unifying customer data in one coustomer profile.
    Luca V.

    Unified Customer Data and Powerful Insights for Teams

    Reviewed on Jan 06, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Treasure Data CDP is how it brings all customer data together in one place and makes it usable across teams. The platform is very flexible, handles large volumes of data well, and integrates easily with other tools. It helps turn raw data into actionable insights, enabling better personalization and more informed business decisions.
    What do you dislike about the product?
    What I dislike is that the platform can feel complex at first and has a steep learning curve, especially for non-technical users. Some advanced features require technical expertise to fully leverage, and the user interface could be more intuitive in certain areas.
    What problems is the product solving and how is that benefiting you?
    Treasure Data CDP solves the problem of fragmented customer data by bringing all data sources into a single platform. This allows us to have a unified view of our customers, improve personalization, and make faster, data-driven decisions. As a result, our marketing and analytics teams work more efficiently and deliver better customer experiences.
    Kazi R.

    Unified Data Insights, Challenging Setup

    Reviewed on Jan 06, 2026
    Review provided by G2
    What do you like best about the product?
    I like the unified data view, ease of integration, and advanced analytics features of Treasure Data Customer Data Platform. I appreciate how it creates a comprehensive view of each customer by unifying data from various sources like CRM systems, social media, and websites.
    What do you dislike about the product?
    I don't like that Treasure Data Customer Data Platform has a steep learning curve, which doesn't work well for our team. A new user may find the platform complex and require time to understand all the features and functionalities. The initial setup was complex as well.
    What problems is the product solving and how is that benefiting you?
    I use Treasure Data Customer Data Platform to resolve data silos, inconsistent data, and a lack of customer insights, providing a unified data view and advanced analytics.
    View all reviews