Sold by: TransUnion
Deployed on AWS
Built with our privacy-first approach in mind, AdAdvisor by TransUnion's Consumer Finance audiences are aggregated and depersonalized for marketing use, so you can message your defined audience without extending a firm offer of credit. Audience groups include Aggregated Credit Tiers, Buying Power Scores, Credit Card, Financial Institutions, In-Market, Insurance, Investment/Wealth, Loans, Mortgage, Net Assets, Banking/Investments, Charitable Contributions, and Tax Preparation.
Overview
Built with our privacy-first approach in mind, TruAudience AdAdvisor Consumer Finance audiences are aggregated and depersonalized for marketing use, so you can message your defined audience without extending a firm offer of credit.
Sources Include
Aggregated credit information and household level demographics:
- Aggregated households tied to credit behaviors
- Offline financial and insurance information like credit card characteristics and utilization, installment loan and mortgage activity, and insurance behavior
- Self-reported data and sampling, including our proprietary Financial/Telco annual survey
- Public sources
- Modeled data
Audience Groups
- Aggregated Credit Tiers
- Buying Power Scores
- Credit Card
- Financial Institutions
- In-Market
- Insurance
- Investment/Wealth
- Loans
- Mortgage
- Net Assets
- Banking/Investments
- Charitable Contributions
- Tax Preparation
Regulatory and Compliance Info
As a credit bureau, TransUnion is held to the highest levels of compliance as required by law. As such, we hold our organization and our partners to high standards of compliance in terms of data collection, audience creation, and distribution. As legal requirements may change or be added, such as those provided in health laws, state comprehensive privacy laws, AI laws, marketing laws, and more, we may make ongoing changes to our solutions, audiences, and attributes to help comply with our legal obligations.
TransUnion's identity graph maintained for TruAudience marketing solutions houses data permissioned for marketing use cases and is separate from TransUnion's credit data. TruAudience AdAdvisor audiences are sourced from a combination of public and private sources, self-reported data, and modeled data.
About AdAdvisor
Using the most authoritative consumer data available, TruAudience AdAdvisor enables you to reach 220 million US adults in more than 120 million households - over 98% of all households in the US. Built from TransUnion's identity assets, TruAudience AdAdvisor helps publishers and platforms serve audiences most predisposed to a brand, products, or service. With over 5,600 AdAdvisor audiences across 8 data categories, you can increase your yield and monetization rates with audience insights for the consumers connected to your properties. TruAudience AdAdvisor can help propel your audience definition beyond ZIP code, age, and gender - giving you information on consumer brand preferences, product affinities, and behavioral variables. And since we also work with many of the largest brands and agencies, you can transact on the same audience currency as your advertisers.
About TransUnion
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
For more information on pricing and audience availability, please reach out to AudienceHelp@TransUnion.com .
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $180,000.00 |
Dimensions summary
This listing uses a contract pricing model with a single dimension: Product Access (Units). You buy access measured in units, and you commit to a contract term. Pricing scales with the number of units you purchase — more units mean a larger commitment. There are no separate tiers or add-on dimensions to weigh. This structure supports marketing and audience solutions that draw on consumer identity and finance-related data. You choose your unit quantity based on your usage needs, and billing follows your agreed contract commitment.
Top-of-mind questions for buyers
A unit is the access measure defined in your contract for this product. The marketplace listing bills access in units, but it does not publish a fixed mapping such as one query or one record per unit. Confirm the exact per-unit definition with the vendor before you commit.
Cost scales with the number of units you purchase. More units mean a larger contract commitment. Access units are agreed at purchase under a contract model, so increasing your quantity involves a new or expanded commitment rather than automatic overage charges. Contact the vendor to adjust unit quantity.
Your units grant access to marketing and audience solutions built on consumer identity and finance-related data. These support targeting, audience segmentation, and campaign measurement. The single Product Access dimension covers this use; there are no separate add-on dimensions to buy alongside it.
www.transunion.com
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Vendor refund policy
Refunds on Data delivered to Buyers are not available. Buyers may terminate the Subscription or this Agreement.
Legal
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Transunion - Credit | All historical revisions | All future revisions | Not included | Not included |
Similar products
AdAdvisor by TransUnion's Customizable Data Set lets you select the attributes or audiences more relevant to your business and receive it at the precision level and cadence of your choosing. Robust data categories include Automotive, Business, Consumer Finance, Demographics, ElementOne Segments, Geographic, Home Ownership & Property, and Propensity & Interests.
TransUnion's Automotive Audiences can help you find current automotive owners and lessees and households likely to be in the market for a new vehicle. Audience groups include Auto & Vehicle Financing, Auto & Vehicle Ownership, Auto Insurance, Auto Parts & Auto Repair, Gas Brands, Memberships, Next Vehicle Purchase, and Predicted Owner.
AdAdvisor by TransUnion's Propensity & Interests audiences cover everything from purchase behaviors to household net worth, beauty and personal care, pets, real estate, education, apparel, media consumption, and more. Reach your omnichannel consumers with thousands of propensity audiences spanning all verticals.
AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.
AdAdvisor by TransUnion's Business data enables audience building around firm characteristics and financial activity, individuals who own the businesses, and individuals who are employed by the businesses. Audience groups include Employee Titles, Seniority, Annual Company Revenue, Financials, Firmographic (Location & Industry), Number of Employees, Small Business, Occupation, and Professional Groups.