Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons.
Quality First Shoppers Enable Marketers to Reach Consumers That Will Not Compromise Their Standards
Overview
Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
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Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
When it comes to shopping online, Quality First Shoppers cross most categories including pet products, building materials and pharmaceuticals. Because they value quality and refuse to compromise, Quality First Shoppers are very receptive to credit offers to get the brands they want.
Digitally savvy, Quality First Shoppers still value tradition and maintain their annual publication subscriptions, newspapers and inspirational magazines as a source of new ideas and keeping up with trends. Quality First Shoppers are very social, active in their local government and community, and thrive when recognized as influencers.
Key Features
Curated from multiple, unique first-party data sources.
Adstra has carefully modeled Quality First Shoppers against the U.S. population. For additional modeling options, please contact Master Digital Consumers - US only - Full Version.
High-quality, individual level data.
Includes a persistent synthetic ID which supports full data portability.
Can be combined with other attribute data sets, including Adstra Data Essentials.
Includes United States consumers.
Benefits
Customized data applications for marketing
Omni-channel usage
Updated frequently to ensure the most current consumer data
Consistent format for easy integration
Permitted Uses
Analytics and Modeling audiences
Targeting and activation version is available – requires additional license
Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
Measurement and attribution version available – requires additional license
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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This listing uses a single pricing dimension: Product Access (Units). You buy access to the product through a contract. Pricing scales with the number of units you subscribe to. There are no separate tiers, instance sizes, or usage add-ons to choose from. You select one quantity of units under one contract term. This dimension grants subscribers access to the data product, which delivers U.S. consumer audience segments for marketing and analytics use.
Top-of-mind questions for buyers
What does one unit of Product Access represent for this data listing?
A unit grants subscriber access to the data product. This product delivers U.S. consumer audience segments for marketing and analytics. Access covers demographic, behavioral, and purchase-history data on U.S.-based individuals. The unit is the access grant itself, not a per-record or per-individual charge.
Does my cost change if I use more of the audience data during the contract?
No. You commit to a set quantity of Product Access units under one contract. The price reflects that quantity, not how much data you query or activate. There are no usage-based add-ons or overage charges tied to how heavily you use the segments during the term.
What data is included with Product Access, and what falls outside it?
Access covers U.S. consumer audience segments spanning demographics, interests, and purchase history. Identity resolution, customer acquisition services, and custom audience builds described on the seller site are separate offerings, not part of this listing. Confirm scope details with the vendor before subscribing.
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Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons.
Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons.
Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.
Made In America consumers seek out products made in the U.S. and are comfortable with generic or store-brands. They value long-held traditions, both in their shopping habits and their lifestyle. Skeptical of advertisements, they value knowledgeable salespeople and like to feel respected when shopping.