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About ALC Marketing Data

For data-driven brands and their partners, ALC provides easy access to all relevant data you need to make decisions based on the desires and needs of real people, removing barriers to the ethical use of data to enable more effective marketing. We do this by offering expert service, a platform that affordably pre-connects all the world's data, and an identity translator that makes any piece of data available in any medium.

ALC Marketing Data


ALC Marketing Data Products (72)

Free | 1 month subscription available.

Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.


Prices starting at $25,000 | 1 and 12 month subscriptions available.

Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.


Free | 1 month subscription available.

Informed Online Shoppers are social influencers, but they also like to be influenced. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers. Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience.


Prices starting at $1,000 | 1 and 12 month subscriptions available.

Green Consumers absolutely value quality over quantity. They prefer natural products for the safety they provide to users and the environment. Green Consumers will pay a premium for the latest technology, products with environmentally safe ingredients or a specialty product, including vehicles.


Free | 1 month subscription available.

Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.


Free | 1 month subscription available.

Big Boxers are the perfect audience for brands that offer a wide variety and a good value. Big Boxers pay attention to ingredients, but they love to save as much money as possible so coupons and special offers appeal to them. They begin and end each day by consuming the news – either by reading the newspaper or watching their preferred television outlet.


Prices starting at $25,000 | 1 and 12 month subscriptions available.

Social Consumers like to shop around before purchasing and will pay more for high quality items. They are heavy online shoppers across all categories. Concerned about the health of their family and the environment, they prefer all-natural products. Social Consumers are extremely brand loyal. All data is de-identified and cannot be used to identify individual consumers.