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About ALC Marketing Data

For data-driven brands and their partners, ALC provides easy access to all relevant data you need to make decisions based on the desires and needs of real people, removing barriers to the ethical use of data to enable more effective marketing. We do this by offering expert service, a platform that affordably pre-connects all the world's data, and an identity translator that makes any piece of data available in any medium.

ALC Marketing Data


ALC Marketing Data Products (49)

Prices starting at $1,000 | 1 and 12 month subscriptions available.

24/7 Connected Audience is comprised on socially conscious consumers that feel disconnected without 24/7 access to the internet. They care deeply about social issues. They are not brand loyal but are heavily influenced by advertising. They are always seeking new brands or looking for new services to enhance their lifestyle.


Prices starting at $25,000 | 1 and 12 month subscriptions available.

Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.


Prices starting at $1,000 | 1 and 12 month subscriptions available.

Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons.


Prices starting at $1,000 | 1 and 12 month subscriptions available.

Master Digital Consumers change brands for variety, love the latest in product advances and tend to prefer brands that support social causes. These heavy online shoppers price compare online to satisfy their desire for quality products at the best value. Master Digital Consumers are heavy online shoppers for everything in their household, including baby items, games/toys, and sporting goods. All data is de-identified and cannot be used to identify individual consumers.


Free | 1 month subscription available.

Green Consumers absolutely value quality over quantity. They prefer natural products for the safety they provide to users and the environment. Green Consumers will pay a premium for the latest technology, products with environmentally safe ingredients or a specialty product, including vehicles.


Prices starting at $25,000 | 1 and 12 month subscriptions available.

Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money.


Prices starting at $1,000 | 1 and 12 month subscriptions available.

Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.


Prices starting at $1,000 | 1 and 12 month subscriptions available.

Value-Based Shoppers use the internet to research everything from lawn and garden to pharmaceuticals and everything in between. They rely on online reviews, value knowledgeable and helpful salespeople and brands with quality reputations. Value-Based Shoppers are in a life stage that enjoys a steady income and looking forward to investing in home remodels, life insurance, retirement planning, etc. Value-Based Shoppers are for U.S. brands desiring to reach consumers that value quality.


Free | 1 month subscription available.

Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.


Prices starting at $25,000 | 1 and 12 month subscriptions available.

Big Boxers are the perfect audience for brands that offer a wide variety and a good value. Big Boxers pay attention to ingredients, but they love to save as much money as possible so coupons and special offers appeal to them. They begin and end each day by consuming the news – either by reading the newspaper or watching their preferred television outlet