Netcraft Digital Risk Protection

Overview

Netcraft is a global leader in brand impersonation detection, disruption, and takedown solutions. The Digital Risk Protection (DRP) platform provides comprehensive, automated defence across the entire external threat landscape, protecting your brand with unmatched speed and accuracy. Unlike platforms that simply alert you to threats, Netcraft eliminates them, automatically, at scale, through the world's most trusted takedown network.

Founded in 1996, Netcraft brings nearly three decades of internet infrastructure expertise to every engagement, combining advanced AI, automation, and human insight to detect and disrupt cybercrime before it harms your customers or your reputation.

The Problem

Targeted primarily at businesses, financial institutions, technology companies, and government agencies, Netcraft's solutions cater to organisations that require robust online protection, particularly those who face the constant threat of brand impersonation, where malicious actors create lookalike domains or fraudulent profiles to deceive customers.

What Netcraft Detects & Disrupts

Netcraft's DRP platform identifies, classifies, and neutralises more than 100 different attack types, including:

• Website Impersonation: lookalike domains, typosquats, and cloned sites designed to deceive customers
• Phishing Attacks: credential harvesting pages targeting your customers across the surface, deep, and dark web
• Fake Online Stores & Malicious Ads: counterfeit product listings and fraudulent paid ads exploiting your brand
• Social Media Impersonation: fake accounts, executive impersonation, and unauthorised brand use across all major platforms
• Rogue Mobile Apps: fraudulent applications in app stores imitating your products and services
• Online Scams: investment scams, advance fee fraud, support scams, and recruitment fraud using your brand
• Deep & Dark Web Threats: monitoring for data leaks, credential exposure, and criminal planning targeting your organisation
• Phone Number & SMS Fraud: smishing campaigns and vishing infrastructure disrupted at source

How It Works

1. Intelligence Gathering Netcraft's proprietary sources provide a global view of cybercrime activity. Combined with the network effect of reported abuse across the largest governments and providers in the world and a substantial anti-cybercrime reporting community, Netcraft ingests 23B+ proprietary datapoints annually.

2. AI-Powered Detection Netcraft's digital risk protection services leverage extensive automation, advanced AI and machine learning, and more than 90,000 human-written rules to power its detection and analysis engine, processing the world's largest phishing dataset. Threats are validated through both automated and human false-positive fail-safes before action is taken.

3. Threat Classification & Fraudcasting Every detected threat is classified across 100+ attack types and enriched with attribution intelligence, connecting the infrastructure, hosting, and criminal patterns behind each attack to anticipate future campaigns before they launch.

4. Rapid Takedown With a median phishing takedown time of just 1.9 hours, Netcraft ensures that threats are neutralised quickly, preventing potential harm to organisations and their customers. Netcraft's global relationships with hosting providers, registrars, and platform operators enable rapid removal at a scale no internal team can match.

5. Preemptive Domain Disruption (new in 2026) Netcraft's Preemptive Domain Disruption is a predictive capability that proactively identifies criminal infrastructure before it is weaponised, stopping attacks before they go live and before the first victim is exposed.

Why Netcraft

Speed: threats removed in hours, not days or weeks, minimising victim exposure time. Median phishing takedown time: 1.9 hours

Scale: the world's largest phishing dataset and broadest takedown network, built over nearly three decades. Annual proprietary data points ingested: 23 billion+.

Accuracy: human and automated validation ensures high-fidelity detections with minimal false positives.

Breadth: 100+ attack types across every digital channel from a single platform and a single partner.

Proactive Defence: predictive intelligence identifies criminal infrastructure before attacks launch, not just after victims are exposed.

Global Reach: threat feeds protect billions of internet users through browser and antivirus integrations, extending your protection far beyond your own customer base. Experience in cybercrime disruption: Since 1996. Brands protected globally: 700+