Sold by: Badger Maps
Deployed on AWS
Most sales tools were built for the desk. Badger Maps was built for the road. A mobile first field sales platform with a sales route planner and AI powered workflows built in, Badger gives reps everything they need to sell more in the field, and gives managers the visibility and tools they need to optimize their team and scale.
4.7
Overview
Badger Maps is a mobile first field sales platform built around how field reps actually work. It combines routing, sales mapping, lead generation, CRM integration, and automated data collection into one seamless mobile experience, so reps spend less time on admin and logistics and more time in front of the customers that matter most. Badger AI is layered throughout, automating the workflows that slow reps down from building weekly routes to updating the CRM from a voice note to sending personalized follow-up emails after every meeting.
Some teams use Badger as a lightweight field sales CRM. Others layer it on top of Salesforce, HubSpot, Microsoft Dynamics, Zoho, or another leading platform, bringing their existing customer data into a mobile, map-based environment their reps will actually use. Either way, reps get their full customer data on a map on their phone, that they can access, update, and act on from anywhere in the field. With every visit and note syncing back to the CRM automatically in real time, outside sales teams collect up to 50% more data from the field.
For managers and leadership, Badger provides the visibility into field activity that most outside sales teams have never had before. Verified check-ins and performance data are visible across every rep and territory in real time, giving managers the insights they need to coach their team, close coverage gaps, and make smarter decisions about where to focus. Territory management tools like territory alignment & design, heat maps, performance dashboards, and lead routing give sales operations leaders everything they need to optimize their field team and scale their team without growing pains.
Try it out for free with your team, integrated with your CRM. 90-day money back guarantee if you are unsatisfied.
Highlights
- More revenue: Badger puts reps in front of more customers every day with smarter routes, lead generation tools that surface nearby prospects the moment a meeting cancels, and automated follow-ups that keep every deal moving.
- Increased field rep adoption: Badger brings your CRM into the field in a mobile, map based experience reps actually want to use. Voice notes update the right CRM fields automatically, one-tap check-ins log every visit in seconds, and everything syncs in real time, so your CRM finally reflects what is actually happening on the ground. Customers see up to a 50% increase in data collected from the field after adopting Badger.
- The visibility to make smarter decisions: Badger gives managers a live view of field activity across every rep and territory with verified customer visits, account coverage, and performance data, all in one place.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Cost/month |
|---|---|
Badger Maps Business Plan | $69.00 |
Badger Maps Enterprise Plan | $109.00 |
Vendor refund policy
The fees are non-refundable.
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Request a private offer to receive a custom quote.
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Software as a Service (SaaS)
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Support
Vendor support
If you have any questions feel free to reach out to us at support@badgermapping.com
Enterprise plan members have a dedicated account manager for additional support.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Warehousing
All Accounts in One Map—Easy Routing, Notes, and County Organization
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
I like being able to see all my accounts on one map. Building routes is straightforward, and the lasso effect for drop days is especially helpful. It’s also convenient to keep notes and contacts all in one place, and the way it lets me organize accounts by county makes everything easier to manage.
What do you dislike about the product?
I don’t really have any complaints. The website and the mobile application are awesome, and they’ve been a great experience to use overall. I use badger almost every day
What problems is the product solving and how is that benefiting you?
It helps me with day-to-day prospecting, time management, and building routes over time, so I can make the most of my travel and drop days.
Anonymous
Essential Tool for Sales Reps in the Field
Reviewed on Jun 03, 2026
Review provided by G2
What do you like best about the product?
I like the ease of keeping up with customer information through Badger Maps. It's great having everything in one space, which simplifies the process of logging info and data from each client. I don't have to write notes and keep up with things while out in the field, as it's all conveniently available in the app.
What do you dislike about the product?
No complaints
What problems is the product solving and how is that benefiting you?
I use Badger Maps for logging info and data from each client. It makes keeping up with customer information easy by having everything in one space, instead of writing notes and juggling them in the field.
Dalton S.
Easy-to-Use Filters That Make Account Sorting a Breeze
Reviewed on May 28, 2026
Review provided by G2
What do you like best about the product?
The filter system to sort your accounts by different variables. Very easy to use and quite helpful.
What do you dislike about the product?
The routes it makes are pretty much entirely nonsensical and always require editing.
What problems is the product solving and how is that benefiting you?
Taking the mental load off of me on keeping my accounts organized and in one place.
Hannah C.
Intuitive, Convenient Outreach Tracking with Real-Time Updates
Reviewed on May 27, 2026
Review provided by G2
What do you like best about the product?
It is very intuitive and a great reference tool for tracking outreach.
What do you dislike about the product?
Some features on app are limited compared to the web view
What problems is the product solving and how is that benefiting you?
I am able to track my activity and engagement with providers in every method. It also helps me strategize to get the most out of my interactions.
Ryan L.
Intuitive Route Planning, Needs Better Data Integration
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
I like that Badger Maps is easy to use and very intuitive. It also seems to integrate with Google Maps, which is helpful for my needs.
What do you dislike about the product?
Where it's pulling the data from sometimes misses some of the locations and offices that would be good options for our business. So when we're looking for certain accounts that aren't necessarily listing all of the services they provide, they don't necessarily show up as locations for cold calling.
What problems is the product solving and how is that benefiting you?
I use Badger Maps for route planning and account visit notes.