Sold by: Badger Maps
Deployed on AWS
Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.
4.7
Overview
Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.
Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.
Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.
Highlights
- Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
- Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
- Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/month |
|---|---|
Badger Maps Business Plan | $69.00 |
Badger Maps Enterprise Plan | $109.00 |
Vendor refund policy
The fees are non-refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
If you have any questions feel free to reach out to us at support@badgermapping.com or schedule a call here - https://calendly.com/badgermaps/support .
Enterprise plan members have a dedicated account manager for additional support.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Food Production
Easy to Implement and Visual, but Pricing Felt High for Simple Map Layering
Reviewed on Mar 24, 2026
Review provided by G2
What do you like best about the product?
Easy to use and implement, easy visually to see and route
What do you dislike about the product?
The pricing for us was the struggle where we were only looking to layer maps and didn't need the routing feature. It felt costly for that.
What problems is the product solving and how is that benefiting you?
Being able to have a visual of accounts was the biggest benefits for prospecting + account management
Fernando F.
Helpful Area Insights for Smarter Sales Recommendations
Reviewed on Mar 23, 2026
Review provided by G2
What do you like best about the product?
As a sales support back office agent it helps me have a better idea to where should I recommend the sales rep to check. In addition it lets me explore what is close to the area to give better insights.
What do you dislike about the product?
At the moment, I don’t have enough experience with Badger to say there’s anything I dislike.
What problems is the product solving and how is that benefiting you?
We are having issues with the sales team being too independent. A problem its solving it helps us see in the map and start using our AI tools for recommendations and suggestions placed in a map. It will help us monitor and check the cost of a route and the revenue it gives to involve the sales support department to make the sales team transform into another thing.
Kat H.
Easy to Use, Responsive Support Team
Reviewed on Mar 19, 2026
Review provided by G2
What do you like best about the product?
Easy to use and navigate. The support team is always ready to help.
What do you dislike about the product?
So far there are no complaints. They are pretty quick to address any issues.
What problems is the product solving and how is that benefiting you?
Navigating our drivers quickly and safely without taking up too much time.
Brandon H.
Badger Maps Sets the Gold Standard for Route Planning and Territory Management
Reviewed on Mar 18, 2026
Review provided by G2
What do you like best about the product?
Badger Maps made me feel like I wasn't alone in the field. I could import accounts and jobsites from a spreadsheet, but also while on the jobsites. The lasso tool was very helpful as well. I loved being able to divide my territory up into different routes that were optimized for best path.
What do you dislike about the product?
There is nothing negative that I can say about Badger. It is the tool by which I will measure all other apps like it.
What problems is the product solving and how is that benefiting you?
Keeping all of my accounts, jobsites, and prospects organized and trackable. I am earning more because I am uncovering every stone in my market.
Mike S.
Easy to Use with Excellent Call Routing Data
Reviewed on Mar 09, 2026
Review provided by G2
What do you like best about the product?
it was easy to use and provided excellent data that was useful if you were routing calls
What do you dislike about the product?
The only thing was that it was not able to integrate with Zoho CRM under my subscription level.
What problems is the product solving and how is that benefiting you?
pulling in all of the types of businesses in a geographic region and routing those businesses