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    Badger Maps: Route Planner for Field Sales and Service

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    Sold by: Badger Maps 
    Deployed on AWS
    Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.
    4.7

    Overview

    Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.

    Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.

    Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.

    Highlights

    • Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
    • Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
    • Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    Badger Maps: Route Planner for Field Sales and Service

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (2)

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    Dimension
    Cost/month
    Badger Maps Business Plan
    $69.00
    Badger Maps Enterprise Plan
    $109.00

    Vendor refund policy

    The fees are non-refundable.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    If you have any questions feel free to reach out to us at support@badgermapping.com  or schedule a call here - https://calendly.com/badgermaps/support .

    Enterprise plan members have a dedicated account manager for additional support.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    4.7
    306 ratings
    5 star
    4 star
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    84%
    13%
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    0 AWS reviews
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    306 external reviews
    External reviews are from G2 .
    Mike S.

    Easy to Use with Excellent Call Routing Data

    Reviewed on Mar 09, 2026
    Review provided by G2
    What do you like best about the product?
    it was easy to use and provided excellent data that was useful if you were routing calls
    What do you dislike about the product?
    The only thing was that it was not able to integrate with Zoho CRM under my subscription level.
    What problems is the product solving and how is that benefiting you?
    pulling in all of the types of businesses in a geographic region and routing those businesses
    Brent G.

    Boosts Sales Team Efficiency with Intuitive Mapping

    Reviewed on Feb 19, 2026
    Review provided by G2
    What do you like best about the product?
    I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It makes us far more efficient in creating territories that our sales reps can visit. By seeing where our accounts are on a map, it becomes obvious which territories we should focus on more. The initial setup was also very easy, making Badger Maps a wonderful software for our team.
    What do you dislike about the product?
    It hasn't really changed in the many years we have used it, not sure if it has needed to though.
    What problems is the product solving and how is that benefiting you?
    I use Badger Maps to map customer locations and design territories, making us more efficient by identifying where to focus sales efforts. I love how visual it is, as it helps us see over and under saturated areas quickly.
    Emily L.

    Effortless Routing, Needs Zone Accuracy

    Reviewed on Feb 15, 2026
    Review provided by G2
    What do you like best about the product?
    I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them personally. The initial setup was fairly easy. Using Badger Maps is very timely, and I also like that I can rate it a 10 on a recommendation scale.
    What do you dislike about the product?
    In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do.
    What problems is the product solving and how is that benefiting you?
    Badger Maps handles routing for our teams, saving us from doing it manually. It's timely and allows me to save homes into accounts for easy lookup.
    James G.

    Intuitive and Essential for Route Management

    Reviewed on Feb 09, 2026
    Review provided by G2
    What do you like best about the product?
    I find Badger Maps easy to use and very intuitive for my needs. I frequently use the lasso feature when creating new territories every fall. Importing my excel spreadsheets was straightforward and easy.
    What do you dislike about the product?
    Nothing - very happy for what i was using if for.
    What problems is the product solving and how is that benefiting you?
    Badger Maps visually shows territory coverage and helps me know which route new customers will go on.
    Mario V.

    Facilitate Lead Management in the workplace

    Reviewed on Feb 05, 2026
    Review provided by G2
    What do you like best about the product?
    I like the ease with which a map can be created. I especially value the ability to quickly create a route and head out into the field to look for new prospects, which allows me to use my time better. Even though I haven't fully learned how to use Badger Maps yet, I find it quite simple and effective.
    What do you dislike about the product?
    I think it's not working very well for me. The way I can classify and revisit or schedule the appointment, the app gets stuck a lot on the phone, and sometimes I can't make it run smoothly, I have to restart the app.
    What problems is the product solving and how is that benefiting you?
    Badger Maps simplifies my work by locating points on my local map, making the process more efficient.
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