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    Badger Maps: Route Planner for Field Sales and Service

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    Sold by: Badger Maps 
    Deployed on AWS
    Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.
    4.7

    Overview

    Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.

    Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.

    Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.

    Highlights

    • Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
    • Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
    • Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    Badger Maps: Route Planner for Field Sales and Service

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (2)

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    Dimension
    Cost/month
    Badger Maps Business Plan
    $69.00
    Badger Maps Enterprise Plan
    $109.00

    Vendor refund policy

    The fees are non-refundable.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    If you have any questions feel free to reach out to us at support@badgermapping.com  or schedule a call here - https://calendly.com/badgermaps/support .

    Enterprise plan members have a dedicated account manager for additional support.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    4.7
    293 ratings
    5 star
    4 star
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    1 star
    71%
    23%
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    0 AWS reviews
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    293 external reviews
    External reviews are from G2 .
    Medical Devices

    Effortless to Use with Outstanding Mapping Features

    Reviewed on Dec 28, 2025
    Review provided by G2
    What do you like best about the product?
    Ease of use of the platform & mapping feature
    What do you dislike about the product?
    Price is a bit higher than what I would like for what it does.
    What problems is the product solving and how is that benefiting you?
    Helps keep me organized in the area I am visiting at the time. Easily create a route without jumping through a ton of hoops first.
    Mary S.

    Visualize Client Insights with Ease

    Reviewed on Dec 22, 2025
    Review provided by G2
    What do you like best about the product?
    I love that Badger Maps allows us to visualize when we last visited a client or specific types of businesses. This feature helps in comparing and contrasting, aiding in our decision-making process. The 'Lasso' tool is also great for circling where we want to go, making it a useful feature. The ability to visualize different types of businesses is incredibly valuable and we are planning to sort by the value of clients, which I believe will be amazing.
    What do you dislike about the product?
    Loading potential clients and the zooming in process can be problematic. The 'redo search' feature when looking for specific types of businesses leaves room for errors and missing places. It would be great to type in the type of business we want to visit over an entire state and save them in bulk. The initial setup was a bit slow, taking about 5 months of paid usage before making any real progress.
    What problems is the product solving and how is that benefiting you?
    I use Badger Maps for managing routes, sales, and customers. It provides one-stop routing for clients and lets us visualize visits and business types, aiding decision-making.
    Dean S.

    Intuitive Interface, Needs Frequent Refreshes

    Reviewed on Dec 15, 2025
    Review provided by G2
    What do you like best about the product?
    I like Badger Maps for its user feel and visuals, which make it an easy-to-learn app. The ability to intuitively move through it is something I appreciate, as it supports my team of outside sales reps by solving routing issues and keeping them productive.
    What do you dislike about the product?
    I don't like that Badger Maps needs to be refreshed often.
    What problems is the product solving and how is that benefiting you?
    I use Badger Maps to improve routing and keep my sales reps productive.
    Consumer Goods

    BadgerMaps has made my sales role much easier and gives my managers confidence.

    Reviewed on Dec 10, 2025
    Review provided by G2
    What do you like best about the product?
    The way I can store all of my accounts, take meeting notes, follow up feature, and the way it optimizes my routes each day to make me as efficient and effective as possible.
    What do you dislike about the product?
    The only thing that has been slightly complicated so far is the integration between badger maps and the CRM Albi that we use as a company.
    What problems is the product solving and how is that benefiting you?
    Being able to track my progress with accounts as well as optimizing my routes so I am not wasting time and gas.
    Jim W.

    Seamless Trip Planning with Intuitive Use

    Reviewed on Dec 09, 2025
    Review provided by G2
    What do you like best about the product?
    I really like that Badger Maps is very easy to use, even though I only have a single license, which means I have to manually import my addresses via spreadsheet. It's still so easy. The initial setup was very easy, and the user interface was easily learned.
    What do you dislike about the product?
    It's a little pricey. I wish I could hook it directly into my CRM, but you can't do that without a higher license level.
    What problems is the product solving and how is that benefiting you?
    Badger Maps helps me know who's located where, allowing me to schedule meetings with key clients and visit others in the same area, making it perfect for my trips.
    View all reviews