Sold by: Badger Maps
Deployed on AWS
Most sales tools were built for the desk. Badger Maps was built for the road. A mobile first field sales platform with a sales route planner and AI powered workflows built in, Badger gives reps everything they need to sell more in the field, and gives managers the visibility and tools they need to optimize their team and scale.
4.7
Overview
Badger Maps is a mobile first field sales platform built around how field reps actually work. It combines routing, sales mapping, lead generation, CRM integration, and automated data collection into one seamless mobile experience, so reps spend less time on admin and logistics and more time in front of the customers that matter most. Badger AI is layered throughout, automating the workflows that slow reps down from building weekly routes to updating the CRM from a voice note to sending personalized follow-up emails after every meeting.
Some teams use Badger as a lightweight field sales CRM. Others layer it on top of Salesforce, HubSpot, Microsoft Dynamics, Zoho, or another leading platform, bringing their existing customer data into a mobile, map-based environment their reps will actually use. Either way, reps get their full customer data on a map on their phone, that they can access, update, and act on from anywhere in the field. With every visit and note syncing back to the CRM automatically in real time, outside sales teams collect up to 50% more data from the field.
For managers and leadership, Badger provides the visibility into field activity that most outside sales teams have never had before. Verified check-ins and performance data are visible across every rep and territory in real time, giving managers the insights they need to coach their team, close coverage gaps, and make smarter decisions about where to focus. Territory management tools like territory alignment & design, heat maps, performance dashboards, and lead routing give sales operations leaders everything they need to optimize their field team and scale their team without growing pains.
Try it out for free with your team, integrated with your CRM. 90-day money back guarantee if you are unsatisfied.
Highlights
- More revenue: Badger puts reps in front of more customers every day with smarter routes, lead generation tools that surface nearby prospects the moment a meeting cancels, and automated follow-ups that keep every deal moving.
- Increased field rep adoption: Badger brings your CRM into the field in a mobile, map based experience reps actually want to use. Voice notes update the right CRM fields automatically, one-tap check-ins log every visit in seconds, and everything syncs in real time, so your CRM finally reflects what is actually happening on the ground. Customers see up to a 50% increase in data collected from the field after adopting Badger.
- The visibility to make smarter decisions: Badger gives managers a live view of field activity across every rep and territory with verified customer visits, account coverage, and performance data, all in one place.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/month |
|---|---|
Badger Maps Business Plan | $69.00 |
Badger Maps Enterprise Plan | $109.00 |
Dimensions summary
You buy Badger Maps as a per-user subscription under a contract term. Two plans set the pricing structure: the Business Plan and the Enterprise Plan. Both bill per user, so your cost scales with the number of seats you add. The plans differ in the data volume and capabilities each license includes, letting you match the plan to team size and needs. You can increase user counts at any time, with mid-cycle additions billed on a prorated basis. Contract billing runs in advance for the committed term.
Top-of-mind questions for buyers
Each user is one person with a login who uses the app. Every individual must have a matching account set up in your connected CRM. You pay per user, and both plans require a minimum number of licenses. Manager and rep seats each count as a user.
Both bill per user under a contract term. The Business Plan includes up to 2,000 records per license. The Enterprise Plan includes up to 10,000 records per license, unlimited CRM objects and activities, and more leads shown on the map at once. Pick based on your data volume and team needs.
You can increase user subscriptions at any time without amending your contract. Adding users mid-cycle charges a prorated amount for the days remaining in the current billing period. Billing runs in advance, and added users renew under your existing plan and per-user rate.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
If you have any questions feel free to reach out to us at support@badgermapping.com
Enterprise plan members have a dedicated account manager for additional support.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Robert M.
Easy-to-Use Mapping with Responsive Support
Reviewed on Nov 09, 2026
Review provided by G2
What do you like best about the product?
I use Badger Maps to map prospects’ homes, and it makes it easy for me to determine which addresses I want to go to. I like the great aerial view and how easy it is to use. When I have a question, someone is always there to help me, and customer service is very responsive. Getting started was very easy, and customer service was excellent.
What do you dislike about the product?
None
What problems is the product solving and how is that benefiting you?
Badger Maps makes it easy for me to determine which addresses I want to go to, and it has a great aerial view.
Logan C.
Efficient Route Planning, but Follow-Ups Need Better Alerts
Reviewed on Nov 06, 2026
Review provided by G2
What do you like best about the product?
I love the color coordination of my accounts and being able to filter them by department or industry. I can choose which accounts I want or need to visit, or combine them, and filtering fire departments with EMS capabilities helps me optimize my routes and save time. I like being able to see all my accounts and pins on one map, zoom in on an area, and search and filter data. Badger Maps helps me stay organized, navigate my day, log notes and follow-ups, and make the most of my time in the field. I can export routes to PDF and get turn-by-turn navigation. I also like exporting contact details to PDF or Excel to make call lists or send customer emails. Setup was very easy and took one day. I really like the platform and think it’s a great tool for sales reps and business owners who travel and talk to other businesses.
What do you dislike about the product?
Badger Maps runs pretty smoothly for what I do, but I think the follow-up actions could use a little more depth. I’d like a better way to see follow-ups or get a notification, since I feel like they can get lost if I don’t check them. It might also help to see incomplete tasks in the end-of-week report so I can take care of them the next Monday.
What problems is the product solving and how is that benefiting you?
Badger Maps helps me make the most of my time in the field. I need to talk to a certain number of accounts each day, and it helps me navigate between them, log notes and follow-ups, and stay organized.
Juan A.
Versatile, On-the-Go One-Stop Shop with Easy Data Uploads
Reviewed on Nov 06, 2026
Review provided by G2
What do you like best about the product?
The versatility and ability to use it on the go. The data upload is also fairly easy and it’s really a one stop shop for CPg
What do you dislike about the product?
That they don’t have a multi select option in their check in survey
What problems is the product solving and how is that benefiting you?
It allows me to organize my field sales tasks and plans so my reps can be more efficient
Devarie A.
Route Optimization Made Scheduling Across California Effortless
Reviewed on Nov 06, 2026
Review provided by G2
What do you like best about the product?
The route optimization feature has been a huge help. I had an employee traveling up and down California, and it made building his schedule so much easier. Before I found this software, I was wasting a lot of time creating shorter routes and then linking them together, with no real guarantee that I was choosing the best route.
What do you dislike about the product?
I honestly didn’t come across anything I didn’t like.
What problems is the product solving and how is that benefiting you?
It saved me a ton of time once I implemented it into my process. Coordinating out-of-town travel was a new task for me, and I had no idea what the best way was to handle it. After I got lodging figured out, travel was the next big issue to tackle. What used to take almost an entire day to plan a weeks-long trip turned into just a couple of hours from start to finish.
Anonymous
Easy-to-Use Route Planning for Sales Calls
Reviewed on Nov 05, 2026
Review provided by G2
What do you like best about the product?
Easy to use. Optimized routes.
What do you dislike about the product?
Seemed to be some lag when deleting accounts.
What problems is the product solving and how is that benefiting you?
I use Badger Maps to optimize routes for my sales calls. It’s user-friendly, easy to use, and provides the routes I need.