Sold by: Badger Maps
Deployed on AWS
Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.
4.7
Overview
Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.
Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.
Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.
Highlights
- Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
- Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
- Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/month |
|---|---|
Badger Maps Business Plan | $69.00 |
Badger Maps Enterprise Plan | $109.00 |
Vendor refund policy
The fees are non-refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
If you have any questions feel free to reach out to us at support@badgermapping.com or schedule a call here - https://calendly.com/badgermaps/support .
Enterprise plan members have a dedicated account manager for additional support.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Emily L.
Effortless Routing, Needs Zone Accuracy
Reviewed on Feb 15, 2026
Review provided by G2
What do you like best about the product?
I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them personally. The initial setup was fairly easy. Using Badger Maps is very timely, and I also like that I can rate it a 10 on a recommendation scale.
What do you dislike about the product?
In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do.
What problems is the product solving and how is that benefiting you?
Badger Maps handles routing for our teams, saving us from doing it manually. It's timely and allows me to save homes into accounts for easy lookup.
James G.
Intuitive and Essential for Route Management
Reviewed on Feb 09, 2026
Review provided by G2
What do you like best about the product?
I find Badger Maps easy to use and very intuitive for my needs. I frequently use the lasso feature when creating new territories every fall. Importing my excel spreadsheets was straightforward and easy.
What do you dislike about the product?
Nothing - very happy for what i was using if for.
What problems is the product solving and how is that benefiting you?
Badger Maps visually shows territory coverage and helps me know which route new customers will go on.
Mario V.
Facilitate Lead Management in the workplace
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
I like the ease with which a map can be created. I especially value the ability to quickly create a route and head out into the field to look for new prospects, which allows me to use my time better. Even though I haven't fully learned how to use Badger Maps yet, I find it quite simple and effective.
What do you dislike about the product?
I think it's not working very well for me. The way I can classify and revisit or schedule the appointment, the app gets stuck a lot on the phone, and sometimes I can't make it run smoothly, I have to restart the app.
What problems is the product solving and how is that benefiting you?
Badger Maps simplifies my work by locating points on my local map, making the process more efficient.
Laurence M.
The best route optimization app, flexible and practical for everyday use
Reviewed on Feb 03, 2026
Review provided by G2
What do you like best about the product?
This is the best route optimization app, I love all the features!
I have already recommended your app to other representatives many times.
Several years ago, in a previous job, I used your app (I had about 800 accounts).
I have already recommended your app to other representatives many times.
Several years ago, in a previous job, I used your app (I had about 800 accounts).
What do you dislike about the product?
In my new job, I have about 150 accounts. The annual membership is more difficult to justify. A special price based on the number of accounts would be needed. I will use the application for a few months during the year (monthly subscription).
After several years without using the application, I expected new features (I may not have had the time to discover them yet).
After several years without using the application, I expected new features (I may not have had the time to discover them yet).
What problems is the product solving and how is that benefiting you?
Time, logistics, and worry savings. The data is reliable (e.g., travel time)
Blake W.
Simplifies Route Planning, Excellent Customer Service
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
I really like the customer service of Badger Maps and the simplicity of adding new accounts. It helps me reduce decision fatigue by keeping track of accounts and figuring out where I should go next. It also helps me keep track of when I last spoke with a merchant.
What do you dislike about the product?
I think the communication between the mobile app and online could be improved. Some things work better on mobile, whereas you have to do a couple of things online. Syncing them up and making them the same or making it very clear would be helpful.
What problems is the product solving and how is that benefiting you?
I use Badger Maps for keeping track of accounts and reducing decision fatigue, helping me know where to go next and when I last spoke with a merchant.