Sold by: Badger Maps
Deployed on AWS
Most sales tools were built for the desk. Badger Maps was built for the road. A mobile first field sales platform with a sales route planner and AI powered workflows built in, Badger gives reps everything they need to sell more in the field, and gives managers the visibility and tools they need to optimize their team and scale.
4.7
Overview
Badger Maps is a mobile first field sales platform built around how field reps actually work. It combines routing, sales mapping, lead generation, CRM integration, and automated data collection into one seamless mobile experience, so reps spend less time on admin and logistics and more time in front of the customers that matter most. Badger AI is layered throughout, automating the workflows that slow reps down from building weekly routes to updating the CRM from a voice note to sending personalized follow-up emails after every meeting.
Some teams use Badger as a lightweight field sales CRM. Others layer it on top of Salesforce, HubSpot, Microsoft Dynamics, Zoho, or another leading platform, bringing their existing customer data into a mobile, map-based environment their reps will actually use. Either way, reps get their full customer data on a map on their phone, that they can access, update, and act on from anywhere in the field. With every visit and note syncing back to the CRM automatically in real time, outside sales teams collect up to 50% more data from the field.
For managers and leadership, Badger provides the visibility into field activity that most outside sales teams have never had before. Verified check-ins and performance data are visible across every rep and territory in real time, giving managers the insights they need to coach their team, close coverage gaps, and make smarter decisions about where to focus. Territory management tools like territory alignment & design, heat maps, performance dashboards, and lead routing give sales operations leaders everything they need to optimize their field team and scale their team without growing pains.
Try it out for free with your team, integrated with your CRM. 90-day money back guarantee if you are unsatisfied.
Highlights
- More revenue: Badger puts reps in front of more customers every day with smarter routes, lead generation tools that surface nearby prospects the moment a meeting cancels, and automated follow-ups that keep every deal moving.
- Increased field rep adoption: Badger brings your CRM into the field in a mobile, map based experience reps actually want to use. Voice notes update the right CRM fields automatically, one-tap check-ins log every visit in seconds, and everything syncs in real time, so your CRM finally reflects what is actually happening on the ground. Customers see up to a 50% increase in data collected from the field after adopting Badger.
- The visibility to make smarter decisions: Badger gives managers a live view of field activity across every rep and territory with verified customer visits, account coverage, and performance data, all in one place.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/month |
|---|---|
Badger Maps Business Plan | $69.00 |
Badger Maps Enterprise Plan | $109.00 |
Dimensions summary
You buy Badger Maps as a per-user subscription under a contract term. Two plans set the pricing structure: the Business Plan and the Enterprise Plan. Both bill per user, so your cost scales with the number of seats you add. The plans differ in the data volume and capabilities each license includes, letting you match the plan to team size and needs. You can increase user counts at any time, with mid-cycle additions billed on a prorated basis. Contract billing runs in advance for the committed term.
Top-of-mind questions for buyers
Each user is one person with a login who uses the app. Every individual must have a matching account set up in your connected CRM. You pay per user, and both plans require a minimum number of licenses. Manager and rep seats each count as a user.
Both bill per user under a contract term. The Business Plan includes up to 2,000 records per license. The Enterprise Plan includes up to 10,000 records per license, unlimited CRM objects and activities, and more leads shown on the map at once. Pick based on your data volume and team needs.
You can increase user subscriptions at any time without amending your contract. Adding users mid-cycle charges a prorated amount for the days remaining in the current billing period. Billing runs in advance, and added users renew under your existing plan and per-user rate.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
If you have any questions feel free to reach out to us at support@badgermapping.com
Enterprise plan members have a dedicated account manager for additional support.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Anonymous
Incredible Support, Effortless CRM Solution
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
I find Badger Maps to be incredibly efficient and easy to use for my team of field reps in the multifamily flooring sales industry. It greatly improves visibility and efficiency. The support provided is incredible, and tracking everything is super simple. I particularly appreciate the mapping and notes features, which are great for setting follow-ups to ensure our customers are consistently connected. The initial setup of Badger Maps was straightforward and easy. Overall, I'm very satisfied with it.
What do you dislike about the product?
We had some issues connecting to chat gpt but the support hopped on a call and got us right up and running.
What problems is the product solving and how is that benefiting you?
Badger Maps makes everything more visible and efficient, simplifies tracking, and the mapping and notes features help ensure follow-ups so customers never go without a connection.
Edward S.
Efficient Routing and Integration with Stellar Support
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
I use Badger Maps because it integrates seamlessly with Android Auto for navigation in my car, which I find really convenient. I like how I can use the reporting feature to monitor my monthly client visits. The routing feature is great because it lets me efficiently visit our referral sources, optimizing my time on the road. I also appreciate how easy it was to set up, especially with the CSV import for our existing clients, and I regularly add new accounts.
What do you dislike about the product?
I find the voice recognition on Badger Maps could be improved. It uses the voice input from my Samsung phone, but sometimes it messes up punctuation, so I have to go in and retype everything. Better voice recognition or AI would make it much smoother to use.
What problems is the product solving and how is that benefiting you?
Badger Maps efficiently plans routes, preventing wasted time driving in circles. It helps manage communication with referral sources, integrates with Android Auto, and offers reporting to review client visits. It makes the best use of my time on the road.
Henry O.
Badger Maps Route Optimization Saves Hours of Driving Each Week
Reviewed on Sep 15, 2026
Review provided by G2
What do you like best about the product?
Before using Badger Maps, planning my daily territory and sorting through client addresses took way too much time. Now, the route optimization feature automatically maps out the most efficient way to travel. It saves me hours of driving each week and cuts down on gas expenses.
What do you dislike about the product?
It needs more integrations with web-based CRM apps.
What problems is the product solving and how is that benefiting you?
The visual map layout makes it really easy to see where my accounts and leads are clustered, and the mobile app syncs instantly with my desktop planning. On top of that, their customer support team is incredibly responsive and helpful whenever I have a question.
Anonymous
Effortless Route Management for Sales Reps
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
I use Badger Maps because it helps me have an efficient route for visiting customers and keeps me organized and on track for where I'm going. I like that it's easy to use on my iPad and iPhone, and it's user-friendly. I also appreciate the system in general. It's just easy to use, and I've had it for years. The initial setup was very easy, although it just took some time to enter all my accounts. I can't think of anything I dislike about Badger Maps; I like everything about it.
What do you dislike about the product?
I don’t dislike any of it.
What problems is the product solving and how is that benefiting you?
I use Badger Maps to stay organized and efficient in the field, planning customer visits with ease. It's user-friendly on my iPad and iPhone, and helps me keep on track flawlessly.
Rachel A.
Optimizing Routes and Finding Prospects Fast
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
Optimizing routes and quick ability to search prospects.
What do you dislike about the product?
I don't have any dislikes at this time to share.
What problems is the product solving and how is that benefiting you?
Increases my efficiency but speeding up the route planning process.