Sold by: Badger Maps
Deployed on AWS
Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.
4.7
Overview
Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.
Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.
Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.
Highlights
- Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
- Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
- Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/month |
|---|---|
Badger Maps Business Plan | $69.00 |
Badger Maps Enterprise Plan | $109.00 |
Vendor refund policy
The fees are non-refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
If you have any questions feel free to reach out to us at support@badgermapping.com or schedule a call here - https://calendly.com/badgermaps/support .
Enterprise plan members have a dedicated account manager for additional support.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Ryan L.
Intuitive Route Planning, Needs Better Data Integration
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
I like that Badger Maps is easy to use and very intuitive. It also seems to integrate with Google Maps, which is helpful for my needs.
What do you dislike about the product?
Where it's pulling the data from sometimes misses some of the locations and offices that would be good options for our business. So when we're looking for certain accounts that aren't necessarily listing all of the services they provide, they don't necessarily show up as locations for cold calling.
What problems is the product solving and how is that benefiting you?
I use Badger Maps for route planning and account visit notes.
Alex N.
Badger Optimizes My Weekly Routes in Minutes and Saves 30–40 Minutes a Day
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
Sunday evenings used to disappear into Google Maps trying to piece together a halfway decent route for the week. Now I open Badger, add my stops, and hit optimize — done in minutes. I'm getting 30–40 minutes back every day that goes straight into more customer time, not more windshield time. Still planning your routes by hand? You're working harder than you need to.
What do you dislike about the product?
Had a minor issue getting my data in, but support was quick and helpful.
What problems is the product solving and how is that benefiting you?
Planning my week used to mean hours on Sunday evening juggling Google Maps - not a great way to start the week. Badger changed that completely.
Max T.
Perfect for Planning My Weekly Activities
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
Being able to plan my daily activities for the week.
What do you dislike about the product?
I wish there was a way to change the color of the pins on the map to show different industries.
What problems is the product solving and how is that benefiting you?
It helps me keep organized.
Lisa R.
Infield Makes Trip Planning and Record Keeping Easy—with Responsive Support
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
The Infield app that mirrors my activity in the office on my computer is very helpful. The program is easy to navigate for creating trips, making changes, and downloading lists for record keeping and expense reports. Customer Care is always readily available to help, even when I’m out in the field. Training sessions with Michael have also been very helpful in maximizing the tool for our unique needs. We used to use MapQuest until they closed shop. I didn’t like the other programs that were recommended, so I started my own search.
What do you dislike about the product?
I am old school and still like having a printed copy of my larger map for a multi-day trip. I do wish I could select an option to list the last name of account next to the red locator. MapQuest did offer that function. There is also not a way to export the Map. I have to use the snip it tool and paste it on a word document.
What problems is the product solving and how is that benefiting you?
I like the option of being able to choose different colors for different criteria per account in the larger map to help us prioritize which accounts we want to focus on. Badger is helping us see a visual of our donors to plan our trips. Personal visits increase the value of our relationship with the donor which can have a financial impact.
Pharmaceuticals
Powerful Routing with Smooth Salesforce/CRM Sync
Reviewed on Apr 22, 2026
Review provided by G2
What do you like best about the product?
Routing especially if you can sync with Salesforce or a CRM successfully
What do you dislike about the product?
The cancellation process was not made easy for me however Michael the manager made up for it so I am happy. Also, the cost for an indiv like myself paying without a company is fairly high
What problems is the product solving and how is that benefiting you?
Routing efficiency and saving routes