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Badger Maps: Routing, Mapping & Territory Management for Outside Sales
Most sales tools were built for the desk. Badger Maps was built for the road. A mobile first field sales platform with a sales route planner and AI powered workflows built in, Badger gives reps everything they need to sell more in the field, and gives managers the visibility and tools they need to optimize their team and scale.
Reviews (350)
Gianna B.
Smart Route Optimization Saves Time and Boosts Sales
Reviewed on Oct 16, 2026
Review provided by G2
What do you like best about the product?
I use Badger Maps for routing in my sales job. It saves me time laying out my day and optimizes my schedule and stops. I like the AI suggestions for nearby stops, which let me make additional stops and make the most of my day. I’m able to maximize my time during the day and increase sales. I also like that it visually routes my days, and setup was very simple.
What do you dislike about the product?
I just wish the Badger Maps subscription was a little cheaper.
What problems is the product solving and how is that benefiting you?
Badger Maps saves me time laying out my day and optimizes my schedule.
Consie G.
Faster, Smoother Trip Planning with Easy Customer List Imports
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
It sped up my trip planning and made the process feel much smoother overall. It was also easy to import key customer lists, which saved me time and kept everything organized.
What do you dislike about the product?
The times would sometimes get confused and show 24/48 hours —like 1 day, then 2 days out. I couldn’t figure out a workaround for it. It did get a bit confusing at times, but it was still something you could work with.
What problems is the product solving and how is that benefiting you?
This has sped up my planning time when booking calls.
Construction
Route Optimization Made Easy
Reviewed on Oct 14, 2026
Review provided by G2
What do you like best about the product?
Optimizing routes was one of my favorite features.
What do you dislike about the product?
I wished that it was a little more user friendly. It took a while for me to understand a lot of the features.
What problems is the product solving and how is that benefiting you?
Optimizing route planning and making sure I keep in contact with my clients. We did not have a solid CRM structure before Badger maps but it helped us stay on top of sales in keeping in touch with customers
Banking
Great tool to efficiently map out your business drops
Reviewed on Oct 13, 2026
Review provided by G2
What do you like best about the product?
I like being able to navigate to over 10 places easily. the feature to make the most efficient route is great.
What do you dislike about the product?
The cost is too much for the application
What problems is the product solving and how is that benefiting you?
It's saving me time when putting together a list of companies to drop into.
Steve M.
Prospecting, Route Planning, and Check-Ins Made Simple
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
So much - the ability to prospect from the app, add them as a prospect and then plan routes to see them all. After visiting them, I "check-in" and add notes of who I met, emails, and brief notes of what was covered.
What do you dislike about the product?
I think the limit to the number of photos I can add in the notes features.
What problems is the product solving and how is that benefiting you?
It helps me determine how long it takes from each customer so when planning my day, it's more accurate. I then export to my Google Calendar and this is EXTREMELY helpful to me.
Construction
Badger will supercharge your life on the road and beyond
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
The way it optimizes routes is awesome! Badger is so much better than AI in that regard. Once you set your start and end point, Badger does the rest to ensure the best driving experience possible based on your preferences
What do you dislike about the product?
I can't say I dislike anything. It's exceeded my expectations time and time again
What problems is the product solving and how is that benefiting you?
It’s helping me use my time more efficiently and, most importantly, cut down on fuel consumption. Before Badger, I was seeing fewer accounts each day and filling the company car up 3 to 4 times a week. Now that I’m using Badger, I’m seeing, on average, 5–7 more accounts daily and only filling the car up twice a week.
Thomas M.
Simple to Use, Seamless Apple Maps Links, and My Go-To for Efficient Routes
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
it is incredibly simple to operate, upload lists, and links with apple maps so I don't have to become familiar with another mapping system
What do you dislike about the product?
i have been using Badger maps off and on for about 8-10 years and I keep coming back to it anytime I'm in a new area trying to find the most efficient route locate new clients or existing clients that I'm not so familiar with. I really can't think of anything that I dislike about it or I probably wouldn't make it my GO TO when I need mapping help
What problems is the product solving and how is that benefiting you?
I use Badger to map the most efficient route to meet with prospects and clients. It saves me a TON of TIME
Karin T.
Reliable Route Planning in One Place and Solving for Decision Fatigue
Reviewed on Oct 02, 2026
Review provided by G2
What do you like best about the product?
History for each account, contact info all in one place, being able to filter and create personalized heat maps, while also saving reliable routes
What do you dislike about the product?
I would like to be able to change some of the filters more easily
What problems is the product solving and how is that benefiting you?
Badger solves the dilemma of decision-fatigue for my team, in that there are so many ways to filter and search and refine that it is fast and easy to create a route for your day and it can be changed in real time as needed
Anonymous
Incredible Support, Effortless CRM Solution
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
I find Badger Maps to be incredibly efficient and easy to use for my team of field reps in the multifamily flooring sales industry. It greatly improves visibility and efficiency. The support provided is incredible, and tracking everything is super simple. I particularly appreciate the mapping and notes features, which are great for setting follow-ups to ensure our customers are consistently connected. The initial setup of Badger Maps was straightforward and easy. Overall, I'm very satisfied with it.
What do you dislike about the product?
We had some issues connecting to chat gpt but the support hopped on a call and got us right up and running.
What problems is the product solving and how is that benefiting you?
Badger Maps makes everything more visible and efficient, simplifies tracking, and the mapping and notes features help ensure follow-ups so customers never go without a connection.
Edward S.
Efficient Routing and Integration with Stellar Support
Reviewed on Sep 18, 2026
Review provided by G2
What do you like best about the product?
I use Badger Maps because it integrates seamlessly with Android Auto for navigation in my car, which I find really convenient. I like how I can use the reporting feature to monitor my monthly client visits. The routing feature is great because it lets me efficiently visit our referral sources, optimizing my time on the road. I also appreciate how easy it was to set up, especially with the CSV import for our existing clients, and I regularly add new accounts.
What do you dislike about the product?
I find the voice recognition on Badger Maps could be improved. It uses the voice input from my Samsung phone, but sometimes it messes up punctuation, so I have to go in and retype everything. Better voice recognition or AI would make it much smoother to use.
What problems is the product solving and how is that benefiting you?
Badger Maps efficiently plans routes, preventing wasted time driving in circles. It helps manage communication with referral sources, integrates with Android Auto, and offers reporting to review client visits. It makes the best use of my time on the road.