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Badger Maps: Routing, Mapping & Territory Management for Outside Sales
Most sales tools were built for the desk. Badger Maps was built for the road. A mobile first field sales platform with a sales route planner and AI powered workflows built in, Badger gives reps everything they need to sell more in the field, and gives managers the visibility and tools they need to optimize their team and scale.
Reviews (334)
Pet A.
Easy Route Mapping with Customizable Notes
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
Route mapping, customizable notes, ease of use
What do you dislike about the product?
Nothing, nothing, nothing, nothing, nothing
What problems is the product solving and how is that benefiting you?
Tracking sales visits, calls, wins, losses
Donna D.
Simple Map-Based Routing
Reviewed on Jul 28, 2026
Review provided by G2
What do you like best about the product?
I like the ability to customize forms. I also really like how simple the navigation is to create routes using the map. Applying filters and being able to color code makes it simple to prioritize accounts.
What do you dislike about the product?
I really don’t dislike anything. I have no constructive feedback at all
What problems is the product solving and how is that benefiting you?
I am a visual person and trying to plan a route based only on addresses listed on a spreadsheet was taking a lot of time and effort. Being able to color code my accounts by spend and then using the lasso tool to populate a list then optimize is very streamlined and quick!
Court T.
Badger Maps Is Visual, User-Friendly, and Effortlessly Efficient
Reviewed on Jul 18, 2026
Review provided by G2
What do you like best about the product?
I really like how visual and user-friendly Badger Maps is. Everything is easy to understand at a glance, which makes using the platform simple and efficient.
What do you dislike about the product?
I’d love to see more AI-powered follow-up features. After checking in, a prompt could ask when to follow up—1, 3, 6 months, or a custom date—and then display upcoming and past-due follow-ups directly on the map.
What problems is the product solving and how is that benefiting you?
Badger Maps keeps me organized and helps ensure I stay in contact with every account without missing important follow-ups.
Chad E.
Simple, Effective, and Backed by Great Customer Support
Reviewed on Jul 15, 2026
Review provided by G2
What do you like best about the product?
simple, effective and customer support is great
What do you dislike about the product?
I think a pipeline feature, even if simple would be a great add
What problems is the product solving and how is that benefiting you?
keeping track of touches with prospects and the routing feature helps our reps work efficiently
Accounting
Easy to Use and Simple to Operate
Reviewed on Jul 14, 2026
Review provided by G2
What do you like best about the product?
ease of use and simple to operate.......
What do you dislike about the product?
it would be better for me to be able to import last sales information vs having to input. More customer information fields. IE a place to import most recent sales
What problems is the product solving and how is that benefiting you?
ease of lead generation and accurate lead info
Manufacturing
Excellent Mapping and CRM Capabilities
Reviewed on Jul 13, 2026
Review provided by G2
What do you like best about the product?
The mapping along with the CRM capabilities
What do you dislike about the product?
Some of the reporting, I wish I could change
What problems is the product solving and how is that benefiting you?
When I plan my day, I can be more productive because of the mapping process
Diane D.
Excellent How-To Videos and Responsive Customer Support
Reviewed on Jul 07, 2026
Review provided by G2
What do you like best about the product?
Lots of videos to explain exactly how to best use software, excellent customer support and communication to answer questions
What do you dislike about the product?
I have nothing to add, only good things to say
What problems is the product solving and how is that benefiting you?
I was able to easily upload my accounts and Badger was able to map them into the most efficient route for me starting from my home and ending at my home. No wasting time driving in circles!
Laura G.
Efficient Travel Planning with Exceptional Support
Reviewed on Jul 06, 2026
Review provided by G2
What do you like best about the product?
I use Badger Maps to optimize my agent visits in various states. It allows me to have efficient travel routes, coordinate appointment timing, and save the routes for future visits. It improved my meeting planning significantly by streamlining the process. I find the visual lasso tool incredibly useful for focusing and adding appointments in specific regions if I'm heading there. Planning my visits is very easy, and I can coordinate timing, have efficient and safe routes, and integrate with my navigation. It helps me maximize face-to-face time with my agents and clients. Also, seeing where all my agents are located helps me coordinate meetings in different regions effectively. Setting it up was very easy, and the customer support was very responsive and helpful.
What do you dislike about the product?
No dislikes
What problems is the product solving and how is that benefiting you?
I use Badger Maps to optimize my agent visits across states, making travel routes efficient, coordinating appointment timing, and saving routes for future visits. It improved my meeting planning with features like the visual lasso tool to add appointments in specific regions.
Scott H.
Sales Calls Made Easy
Reviewed on Jul 01, 2026
Review provided by G2
What do you like best about the product?
Using the lasso tool to identify and optimize my sales routes for a particular day. And then being able to put in my notes for that specific sales call.
What do you dislike about the product?
Sometimes creating a CVS spreadsheet takes time to import into Badger.
What problems is the product solving and how is that benefiting you?
Getting to the number of contacts/clients in a given time.
Warehousing
All Accounts in One Map—Easy Routing, Notes, and County Organization
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
I like being able to see all my accounts on one map. Building routes is straightforward, and the lasso effect for drop days is especially helpful. It’s also convenient to keep notes and contacts all in one place, and the way it lets me organize accounts by county makes everything easier to manage.
What do you dislike about the product?
I don’t really have any complaints. The website and the mobile application are awesome, and they’ve been a great experience to use overall. I use badger almost every day
What problems is the product solving and how is that benefiting you?
It helps me with day-to-day prospecting, time management, and building routes over time, so I can make the most of my travel and drop days.