Sold by: GBG Loqate
Deployed on AWS
Turns raw address input into a single, consistent canonical record - the data preparation layer fraud models, analytics pipelines, and other systems depend on.
4.5
Overview
GBG Loqate Verify is the address verification engine behind GBG's location intelligence products, trusted by Tier 1 Banks and Fortune 500 companies. Verify takes an address in any state, a full string, unstructured, single-line, ambiguous, or incomplete - and parses, matches, formats, and enhances it into one standardized, canonical record built from a Persistent Data Hierarchy that consolidates postal, geospatial, and utility sources across 250 countries and territories into a single geographic hierarchy.
That canonical structure is the mechanism, not just the output. Consistent, standardized address data gives fraud and identity models a stable input to learn from: it improves entity resolution, sharpens anomaly detection, and helps AI models build more accurate associations between addresses and fraudulent behavior - increasing matches while reducing both false positives and false negatives. Every result also carries an Address Verification Code and field-level metadata, giving data science teams the scoring they need to build rules and logic directly into fraud and decisioning models. This is why Verify functions less like a checkout-time validator and more like the data preparation layer underneath identity, fraud, and AI/analytics systems.
Highlights
- Validated at scale, independently. In testing against a sample of 10 million global addresses across 245 countries, Loqate delivered significant increases in global address match rate; premise-level verification; addresses improved by at least one verification level. 72.5% of these records enhanced with premise-level geocodes extrapolated across billions of transactions, a material lift in match quality and downstream model performance.
- Canonical data, not just a pass/fail flag. The Persistent Data Hierarchy merges multiple source datasets into one standardized structure per address, improving data integration when combining sources and increasing the robustness of any downstream training dataset or decisioning model.
- Global coverage, postal-certified. 250 countries and territories, 130 address formats, with CASS, SERP, and AMAS postal certifications built in so no stitching together regional providers or chasing separate compliance sign-off per market.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/12 months | Cost savings % |
|---|---|---|
UK address verification requests | $1,000,000.00 | 90% |
Global address verification requests | $1,000,000.00 | 90% |
Verify Platform Fee - Annual | $1,000,000.00 | 90% |
Dimensions summary
This contract pairs an annual platform fee with usage-based charges for address checks. You pay the Verify Platform Fee - Annual to access the service each year. On top of that, you pay per verification request. Two request types bill separately: UK address verification requests and Global address verification requests. You buy request volume alongside the platform fee, so your total depends on how many of each check type you process. The platform fee is fixed per year, while the request charges scale with your usage.
Top-of-mind questions for buyers
Each request submits one address to be checked against reference data. The service matches it, corrects errors, standardizes formatting, and fills missing parts. Both real-time single checks and bulk batch records count the same way. One address processed equals one request, whether UK or Global.
You pay a fixed annual platform fee to access the service. On top, UK and Global requests bill separately, each by volume you process. The three charges add together. Request charges drive the variable portion, so the type and count of checks you run shape your total.
UK requests cover addresses within the United Kingdom. Global requests cover addresses across other countries and territories, with coverage spanning more than 250 countries. They bill independently, so you buy and are charged for each volume separately based on where your addresses are located.
docs.loqate.com+1
Helpful?
Vendor refund policy
All GBG Verify subscriptions purchased through AWS Marketplace are non-refundable. We recommend evaluating the product before purchase. Proof of concept periods are available and can be arranged with your GBG account team. For any billing query or issue with your subscription, contact LoqateSupport@gbgplc.com and we will work with you to resolve it.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
GBG Verify is supported by GBG's global support organisation, using the same protocols and teams that support our existing worldwide customer and partner base. Buyers get 24x5 standard support as part of every plan, with 24x7 premium support available on enterprise plans.
Raise tickets by email to LoqateSupport@gbgplc.com or through the support portal at https://www.loqate.com/en-gb/contact/customer-support/ , both monitored 24 hours a day, Monday to Friday, with an estimated first response within one hour. Severity 1 incidents are answered within one hour. Developer and integration questions can also be raised at https://github.com/gbgplc/lqt/discussions , monitored 08:00 to 18:30 BST Monday to Friday with an estimated response within three hours.
Live service status is published at https://www.gbgstatus.com .
Support teams are located in the United Kingdom, United States, Mexico, Australia and Malaysia, giving coverage across all major time zones.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Scott S.
Reliable, Effortless Address Verification
Reviewed on Nov 05, 2026
Review provided by G2
What do you like best about the product?
I use Loqate for address verification and type-ahead address suggestions. It helps ensure the addresses customers enter on orders are deliverable and correct, and catches misspellings and typos that could delay order processing. The API is fast, reliable, and stable year-round, even during the busiest holiday seasons. I find the service easy to configure and set up on my website, and once it’s working, it needs no maintenance and runs quietly in the background. The APIs are simple and well documented, and setup and launch weren’t an arduous task. The account support team is also always willing to jump in and assist when needed.
What do you dislike about the product?
I find the admin panel dated and not very user-friendly, and it can be confusing to configure each service. It could be modernized, though I rarely need to go back and make changes once it’s configured.
What problems is the product solving and how is that benefiting you?
Loqate helps us ensure the addresses our customers enter into orders are deliverable and correct. It catches misspellings and typos that would delay order processing.
Consumer Goods
Fast, Easy Address Verification That Reduces Manual Ops Work
Reviewed on Nov 02, 2026
Review provided by G2
What do you like best about the product?
Loqate ensures the address details are verified before our customers finalise their order reducing manual work by ops team. The feature easily integrates into our system and is fast at checkout and easy to use by customers. We are on a global pricing structure that is reasonable. The Loqate team are helpful in explaining features and settings.
What do you dislike about the product?
Sometimes there are confusions with accounts across markets as we are on a shared global account that needs to be checked.
What problems is the product solving and how is that benefiting you?
Ensuring address details are accurate when customers enter their data. Many people still don't know their postcodes and Loqate gives them the answer for faster checkout.
Vic C.
Outstanding Support from Clive Makes Loqate Exceptional
Reviewed on Oct 30, 2026
Review provided by G2
What do you like best about the product?
Without a doubt, what sets Loqate apart for me is the outstanding level of support—specifically from our account manager, Clive. In an industry where great customer service can be hard to come by, Clive has been an absolute game-changer. He is remarkably responsive, proactive, and always ready to jump in whenever we need guidance or have questions to work through. Knowing we have someone who genuinely cares about our setup and provides fast, expert assistance gives us total confidence. The technology is brilliant, but having Clive and the support team in our corner makes the entire experience exceptional.
What do you dislike about the product?
Honestly, it’s hard to find much to fault. If I had to pick one thing, it’s that the platform has so many granular settings and advanced data capabilities that it can feel a bit overwhelming at first glance when you just want a simple setup. That said, it’s a very good problem to have—it shows just how powerful and customizable the tool actually is under the hood. Plus, having Clive on hand to point us straight to what we needed meant we bypassed the learning curve entirely.
What problems is the product solving and how is that benefiting you?
The core problem Loqate solves for us is getting customer accounts set up right the first time.
In a physical card business, a bad or mistyped address isn’t just a data hygiene issue—it’s an expensive operational headache. If a card gets dispatched to an incomplete or invalid address, it bounces back or gets lost. That forces us to cancel and re-issue cards, burns courier/postage costs, drives frustrated customers straight into our CS queues, and spikes our operating expenses.
Loqate completely eliminated that cycle at the front door. By capturing and validating precise, delivery-ready addresses during onboarding, we stopped returned post in its tracks, cut unnecessary inbound contacts to customer support, and significantly brought down our replacement card overheads.
In a physical card business, a bad or mistyped address isn’t just a data hygiene issue—it’s an expensive operational headache. If a card gets dispatched to an incomplete or invalid address, it bounces back or gets lost. That forces us to cancel and re-issue cards, burns courier/postage costs, drives frustrated customers straight into our CS queues, and spikes our operating expenses.
Loqate completely eliminated that cycle at the front door. By capturing and validating precise, delivery-ready addresses during onboarding, we stopped returned post in its tracks, cut unnecessary inbound contacts to customer support, and significantly brought down our replacement card overheads.
Gareth D.
Reliable Address Capture with Outstanding Postcode Coverage
Reviewed on Oct 27, 2026
Review provided by G2
What do you like best about the product?
I use Loqate for address validation in our web and app checkout. Customers can quickly find their address and fill in checkout forms faster, while the address data stays accurate. It just works: we plug it in and leave it, we never have issues, and it needs no ongoing management. I value its address capture service because its postcode lookup coverage is the best of any tool in this space, including for new-build properties, flats, and rural areas. Shopify setup was a simple app install and configuration, and the API integrations with SAP Hybris and Fluid POS were relatively straightforward.
What do you dislike about the product?
There isn't anything to dislike. The service just works.
What problems is the product solving and how is that benefiting you?
With Loqate, I help customers find their address and fill out checkout forms faster, while making sure the address data we capture is accurate.
Retail
Exceptional Uptime and Great Usibility
Reviewed on Oct 23, 2026
Review provided by G2
What do you like best about the product?
System has always had a very high up time, and high level of reliability
What do you dislike about the product?
Our customers sometimes find it harder to find non UK addresses, as we see more manually added international addresses. This could be down to their lower level of familiarity of non UK addresses though
What problems is the product solving and how is that benefiting you?
An easy way for our customers to find and use addresses, especially addresses that are not their own. Improved deliverability from more accurate addresses