Sold by: Acxiom
Deployed on AWS
Ireland Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Ireland. It consists of analysis variables and two segmentation systems including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Ireland Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Ireland Consumer Segmentation data classifies households into categories and groups. The market-specific segmentation consists of 36 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adults 60 and older, household size, house type, house age, tenure, number of rooms, employment sector and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Ireland Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘small area’ in Ireland.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the small area level, representing no fewer than 100 individuals per geography aggregated. File contains data for 18,641 small areas.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
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Features and programs
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $12,675.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy access under a contract rather than paying per hour or by usage. The dimension grants subscribers access to the consumer segmentation data for Ireland at the Small Area level. There are no separate tiers, instance sizes, or usage add-ons to choose from. You commit to the contract terms, and access is granted through the units you purchase. Pricing scales with the number of access units you acquire under the agreement.
Top-of-mind questions for buyers
A unit grants subscriber access to the consumer segmentation data for Ireland at the Small Area geographic level. Small Area is a fine-grained geographic breakdown used for local analysis. Access is granted through the units you purchase under the contract, rather than metered by rows or queries.
You get demographic, household, and segmentation intelligence tied to Small Area geographies in Ireland. This supports planning, targeting, and personalization. The data helps you build a more complete view of audiences for smarter segmentation. Access covers the dataset itself; separate audiences or activation products are not part of this listing.
Cost scales with the number of access units you acquire. There are no tiers, instance sizes, or usage add-ons to select. To expand access, you acquire more units under the agreement. Any change to your unit count happens through the contract terms rather than automatically from usage.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Ireland Consumer Segmentation - Small Area | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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