Prosper Insights & Analytics' propensity model predicts the probability that a U.S. adult consumer has a specific health condition. Based on a set of basic demographics, the model identifies individuals who are likely to have the health condition. The model was trained with data from Prosper's large Media Behaviors & Influence (MBI) study (N=16,619).
Highlights
Enhances digital and offline targeting by identifying individuals our likely to have a specific health condition.
100% Privacy Compliant Models. No PII Used. HIPAA compliant.
Based on unique large sample consumer survey data (N=16,619).
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You pay by the hour for running this predictive model, billed per host hour (HostHrs) of the compute instance you choose. Pricing splits into two categories: batch mode, which scores data in scheduled bulk runs, and real-time mode, which returns scores on demand. Each mode offers the same set of machine learning instance types. Instance families range from general-purpose and compute-optimized types to GPU-accelerated types, in sizes from large up to 24xlarge. Larger or GPU-backed instances cost more per hour. You select the instance and mode that match your workload; charges accrue only while instances run.
Top-of-mind questions for buyers
What does one host hour (HostHrs) actually measure for billing?
One host hour is a single running hour of the compute instance you select. Billing counts the clock time each instance stays active while running the model. If you run two instances for one hour, that counts as two host hours. Charges stop when the instance stops running.
How does batch mode billing differ from real-time mode for the same instance type?
Both meter host hours on the same instance types. Batch mode runs scheduled bulk scoring jobs, so you accrue hours only during those runs. Real-time mode keeps an instance running to answer requests on demand, so hours accrue continuously while the endpoint stays live. Batch suits periodic scoring; real-time suits ongoing on-demand scoring.
Am I charged when an instance is stopped or idle between scoring jobs?
Charges accrue only while an instance runs. A stopped batch instance stops accruing software host hours. A real-time endpoint left running keeps accruing host hours even when idle, because it stays ready to respond. Underlying AWS infrastructure fees may still apply separately.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
Version release notes
Minor fixes to the underlying software.
Additional details
Inputs
Outputs
Usage instructions
Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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