Prosper Insights & Analytics' propensity model predicts the probability that a U.S. adult consumer has a specific health condition. Based on a set of basic demographics, the model identifies individuals who are likely to have the health condition. The model was trained with data from Prosper's large Media Behaviors & Influence (MBI) study (N=16,619).
Highlights
Enhances digital and offline targeting by identifying individuals our likely to have a specific health condition.
100% Privacy Compliant Models. No PII Used. HIPAA compliant.
Based on unique large sample consumer survey data (N=16,619).
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You pay by the hour for running this propensity model, based on the SageMaker instance type you choose. Pricing splits into two modes: batch inference, which scores a dataset in one job, and real-time inference, which serves live predictions from a hosted endpoint. Within each mode, you pick from instance families such as m4, m5, c4, c5, p2, and p3. General-purpose and compute-optimized options handle standard scoring, while GPU-backed instances suit heavier workloads. Larger instance sizes carry higher hourly rates. You are charged only for the host hours you use, with no upfront commitment.
Top-of-mind questions for buyers
What am I paying for with each host hour — the model, the data, or the compute?
You pay for the compute time of the SageMaker instance that runs the model. Each host hour reflects one running instance of the chosen type. The propensity model and its underlying consumer data are packaged into the listing, so no separate data or license charge appears in these dimensions.
How does batch inference billing differ from real-time inference billing?
Batch inference meters host hours while a job scores a dataset, then stops when the job finishes. Real-time inference meters host hours for as long as the endpoint stays hosted and ready to serve live predictions. Batch suits one-time scoring; real-time suits ongoing prediction serving.
Am I charged when a real-time endpoint sits idle with no prediction requests?
Yes. A real-time endpoint accrues host-hour charges the whole time it stays hosted, whether or not requests arrive. Charges stop only when you delete the endpoint. Batch jobs, by contrast, meter only while the scoring job runs.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
Version release notes
Minor fixes to the underlying software.
Additional details
Inputs
Outputs
Usage instructions
Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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