Sold by: CARTO
Deployed on AWS
Geodemographic classification (market segmentation) for the United States of America
Overview
CDRC - New American Atlas (USA, Census Tracts)
This is the first open geodemographic classification for the United States and was developed in collaboration between Seth Spielman (University of Colorado, Boulder) and Alex Singleton (University of Liverpool). Unlike proprietary geodemographics, all methods, data inputs and software used to create this classification are open source. This classification was created for those who cannot afford a commercially produced market segmentation or those who value transparency and reproducibility in their analyses.
Link to publication: https://doi.org/10.1080/00045608.2015.1052335
Fields Included:
- Spielman Singleton Group
Metadata and Data Dictionary
You can check these datasets metadata and dictionary in CARTO’s Spatial Data Catalog: https://carto.com/spatial-data-catalog/browser/dataset/cdrc_new_america_6ff302b6/
Example Use Case:
Enrich your customer data with the New American Atlas so as to be able to easily segment your customer base in terms of their socio-demographic and socio-economic attributes. Understand which consumer segments are more relevant to your business, etc.
Regulatory and Compliance Information
The Consumer Data Research Center (CDRC) licenses this dataset under the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0 ). Users are free to use, copy, distribute, transmit, and adapt the work for commercial and non-commercial purposes, without restriction, as long as clear attribution of the source is provided.
This dataset is provided “AS IS” without any warranty, express or implied from CARTO. CARTO disclaims all liability for any damages, direct or indirect, resulting from the use of the dataset.
About CARTO
From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more.
Data Scientists, Developers and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.
Details
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Delivery method
Deployed on AWS
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Dimensions summary
This listing is offered at no cost. It provides a single data product covering U.S. Census tracts, delivered as a dataset rather than a metered service. Because it is free, there are no tiers, usage units, or scaling charges to compare. You access the data directly without upfront commitment or per-operation billing. The single dimension carries no separate price components, so pricing structure is straightforward: one free offering with no add-ons or quantity choices to configure.
Top-of-mind questions for buyers
This product provides U.S. Census tract data as a curated dataset. Census tracts are small, subdivided areas within counties used for reporting population and demographic statistics. You access the dataset directly through the platform without configuring quantities or usage limits.
The dataset is delivered through native data-sharing capabilities of your connected cloud data warehouse. You access it directly where you work, without copying data across environments. There are no per-operation charges, since this offering carries no usage-based billing.
No. This listing has a single free dimension with no metered units, tiers, or thresholds. Your cost does not change as you query or analyze the data more. Note that your underlying cloud data warehouse may bill separately for compute and storage you consume.
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Delivery details
AWS Data Exchange (ADX)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
CDRC - New American Atlas (USA, Census Tracts) | No historical revisions | All future revisions | Not included | Not included |