Factori People Data | Global coverage with 900 Million+ device profiles

People Data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.

People Data Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics,anonymous id, device details, location, affluence, interests, traveled countries, and so on.

Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily, weekly, monthly,quarterly).

Business Needs: Consumer Insights: Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects. Data Enrichment; Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Sales Forecasting: Analyze consumer behavior to predict sales and monitor performance of investments Retail Analytics: Analyze footfall trends in various locations and gain an understanding of customer personas.

Schema .

ANONYMIZED_ID | TYPE | GENDER|AGE|CARRIER|MAKE|MODEL|OS|OS_VERSION|HOME_COUNTRY|DEVICE_PRICE|DEVICE_AGE|AFFLUENCE|BRANDS_VISITED|PLACE_CATEGORY|GEO_BEHAVIOUR|INTEREST|TRAVELLED_COUNTRY ---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|----|----| XXX|1|male|45|airtel|vivo|1726|android|8|IND|300.0||medium|Xiaomi Visitors,Muthoot Finance Ltd Visitors,Malabar Gold & Diamonds Visitors|Hospitals, Clinics And Medical Centers Visitors,Cinemas Visitors|Job Seekers,In-Market Insurance Buyers|Travel,Style & Fashion,Running and Jogging|CAN,USA|

To verify your identity before sending out any data, we will need you to provide your company email address and company phone number. Please provide this in the use case section of the verification step once you hit the subscribe button.

You can find out more about how we protect and process your data by visiting our privacy policy (https://www.factori.ai/privacy-policy ) We will not share your details with third parties.

If you require further information or support,you can talk with our experts using the link (https://www.factori.ai/get-in-touch )

Factori is a compliant, flexible, and adaptable data provider. We help you make smarter decisions, fill all the gaps in your data, uncover patterns, gain a competitive advantage, and build better solutions by bringing accurate, holistic, privacy-compliant global consumer data. We specialize in building the world’s largest consumer graph that ingests, de-dupes, and transforms premium data of over 2.3 billion anonymous customer profiles with 800+ attributes, which powers insights for smarter decision-making and building adequate solutions. We take privacy and personal information very seriously and are committed to adhering to all applicable data privacy and security laws and regulations, including the GDPR, CCPA, and ISO 27001.