Sold by: Factori Technologies Pte. Ltd.
Deployed on AWS
We build CTV graphs by identifying household users across devices and analyzing their data characteristics to determine their intent and interests, allowing advertisers to target viewers on a connected TV.
Overview
Our cross-device graph identifies customers across the range of internet-connected devices that they use through their encrypted MAIDs and IP addresses. This aggregated data feed is delivered as a daily feed.
Cross-Device/CTV Data Reach: Our reach data represents the total number of data counts available within various categories and comprises attributes such as unique MAIDs, IP addresses, and so on.
Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily, weekly, or monthly).
Cross-Device/CTV Graph Use Cases: Consumer Analytics Determining household-level reach reports and aggregated analysis of household device identities. Cross-Device Analysis Cross-device attribution of household consumers and retargeting to gain higher traction. Sales Forecasting Analyze consumer behavior to predict sales and monitor the performance of investments Advertising Using cross-device graphs to ensure that customers do not receive the same messages and ads on too many platforms, as that can bother or alienate them
Details
Delivery method
Deployed on AWS
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $120,000.00 |
Vendor refund policy
Refunds are not offered for this product.
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Delivery details
AWS Data Exchange (ADX)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Factori Cross Device Data Schema | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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