Overview

Our identity dataset allows users to match their first party data in a safe and privacy compliant manner resulting in the ability to reach users across new platforms and channels. Users can deliver their customer IDs to be matched by our platform and get identities for other platforms and devices in return thus enabling new channels for communication. We utilize multiple data points to deterministic or probabilistic match a user to an identity.

Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data.

An identity graph provides a single unified view of customers and prospects based on their interactions with a product or website across a set of devices and identifiers. This includes data for Argentina, Australia, Brazil, Canada, China, India, Indonesia, Japan, Republic of Korea, Mexico, Russia, Saudi Arabia, South Africa, Turkey, the United Kingdom, the United States, and the European Union - Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

Schema

Schema 

Requirement for verification:

To verify your identity before sending out any data, we will need you to provide your company email address and company phone number. Please provide this in the use case section in the verification step once you hit the subscribe button.
You can find out more about how we protect and process your data by visiting our privacy policy  We will not share your details with third parties.
If you require further information or support, please complete our Enterprise enquiry  form and we will contact you as soon as we are able.
In a fast moving and complex marketing world, people, technologies and channels evolve almost daily. Lifesight brings the insight you need to engage intelligently — with personalized messaging that reaches the right people at the right times through the right channels. Harnessing extensive data, analytical and behavioral resources, Lifesight puts you in touch with your customers across all channels for the precise targeting you need to gain competitive advantage. And with years of trusted partnership with companies across global jurisdictions, you and your customers can be confident that data is accurate, respected and compliant. Factori is a global provider of insight-led cross-channel marketing and advertising services. We help thousands of marketers to unlock the power of data about people and places to reach and engage with the audiences that matter most. Our focus is to enable organizations to deliver great experiences that are personalised and relevant – which maximises returns, deepen customer loyalty and strengthen brand advocacy.