Sold by: Amplience
Deployed on AWS
Amplience is the Cognitive CMS Platform designed for optimizing the content supply chain. World-leading brands and retailers are transforming how they create, manage, and deliver content that powers commerce. Amplience offers powerful solutions designed to help merchants move at the speed of ideas. More than 500 global brands use Amplience to power their commerce experiences, including Under Armour, Ulta Beauty, Tapestry, Columbia, Converse, John Lewis, Boots, Armani, ASDA and Primark. For more information on how Amplience is optimizing the entire content supply chain, from ideation to execution, please visit www.amplience.com.
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Overview
Amplience: The Cognitive CMS Platform for Modern Commerce
Amplience CMS: Built for Shopping, Ready for Scale
Amplience Dynamic Content is a headless, API-first CMS designed specifically for commerce. With powerful planning tools, visual preview, and AI-powered services built in, it helps marketers and merchandisers move faster and publish smarter. From campaign orchestration to product storytelling, Amplience turns content operations into a strategic growth driver.
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Plan, preview, and publish omni-channel campaigns from one place
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Structure content for reuse across sites, markets, and devices
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Use AI to generate descriptions, SEO copy, translations, and more
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Maintain brand consistency at scale with templated and governed workflows
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Integrate easily with your commerce, personalization, and PIM systems
Dynamic Media: Optimized Assets, Smarter Delivery
Amplience Dynamic Media delivers fast, flexible image and video services as part of Content Hub, our integrated DAM. Designed for speed and scale, it gives teams full control of rich media with zero developer overhead.
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Create hundreds of variants from a single asset with smart templates
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Auto-crop and scale visuals for every screen size
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Streamline image and video delivery through built-in CDN optimization
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Enrich product and lifestyle visuals with alt text, captions, and metadata
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Accelerate time-to-publish with intuitive transformations and previews
Amplience Workforce Studios: AI Where You Need It
Amplience Workforce Studios combine structured content with contextual AI to accelerate production and boost quality. From product copy to creative assets, Amplience agents understand shopping-specific needs and generate content thats on-brand, on-message, and optimized for performance.
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AI Content Studio: generate product copy, long-form content, translations, and FAQs
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AI Image Studio: remove backgrounds, add variants, generate campaign imagery instantly
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Validate outputs with human-in-the-loop workflows and brand guardrails
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Leverage structured data from CMS, PIM, and DAM to power accurate generation
Amplience Q Business:
The new Amazon Q Business integration makes it simple to connect your data sources (such as Google Drive, Jira, SharePoint, Box, Salesforce, Asana, Confluence and more) to the generative capabilities of Amplience Workforce to accelerate content creation with context-rich AI inputs. Workforce Flows can reference external documents internal to a retailers private network, briefs, and data while respecting security and permissions.
Example Use Cases:
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Reference product data directly from a spreadsheet in Google Drive, OneDrive, or SharePoint.
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Pull campaign briefs from Asana, Jira, Box, or Confluence.
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Enable brand guidelines or style guide documents to be referenced by generative AI actions.
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Use the web crawler to identify GEO opportunities in your PLPs.
With Amplience, AWS, and Q Business, your content supply chain becomes smarter, faster, and AI-ready helping your teams move at the speed of ideas.
Composable, Scalable, and Built for Retail
With over 13 years of experience and 500+ retail and brand customers, Amplience is purpose-built for commerce teams. Our headless, composable architecture runs on AWS and supports global scale, governance, and speed to market. Whether you are migrating from legacy DXPs or building your next-gen stack, Amplience helps you move faster and grow smarter.
Please contact AWS-Marketplace@amplience.com for a private offer.
Highlights
- AI-READY CMS AND DAM, BUILT FOR MODERN COMMERCE App available through Q Business. Amplience helps retailers move at the speed of commerce. From rich product storytelling to always-on campaign content, our platform gives your teams the power to create, manage, and scale content that sells faster and smarter.
- COMPOSABLE, HEADLESS BY DESIGN Amplience offers a fully headless CMS and DAM, built for API-first, MACH-based architectures. Whether you're building storefronts, apps, or omnichannel experiences, Amplience adapts to your tech stack without lock-in or re-platforming.
- AUTOMATE CONTENT AT SCALE WITH WORKFORCE Workforce is the intelligent content automation layer from Amplience. Use AI-powered agents, including Q Business, to enrich product data, generate localized content variants, and streamline delivery to any channel without sacrificing brand control or governance.
Details
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Deployed on AWS
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Introducing multi-product solutions
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Financing for AWS Marketplace purchases
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplience Starter Edition | Starting price. Contact us for full pricing details. | $25,000.00 |
Dimensions summary
This listing offers one option: the Amplience Starter Edition, priced per unit. The amount shown is a starting price, so you contact the vendor for full pricing details. Pricing follows a contract model rather than fixed public rates. It aligns to factors like organizational scope, content volume and throughput, media storage and delivery needs, and automation depth. Fees are based on visits across your digital properties, and API calls are not capped. Because there is a single dimension, there are no tiers or add-ons to compare. Your final price reflects the capacity you commit to under the agreement.
Top-of-mind questions for buyers
Fees are based on visits across your digital properties, meaning traffic to your sites counts toward billing. This applies whether you run one site or a growing portfolio. API calls are not counted or capped, so building API-driven experiences does not add to your visit-based charges.
No. API calls are not capped, and there are no penalties for higher API consumption. You can build and extend API-driven experiences without caps. Your cost is driven by visits, content volume, storage, delivery needs, and automation depth, not by the number of API calls you make.
Pricing aligns to organizational scope, content volume and throughput, media storage and delivery requirements, and automation depth. You start with the capacity you need now and scale as your operations grow. Because the amount shown is a starting price, contact the vendor for full pricing details tailored to your organization.
amplience.com
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Proudly led by (very clever) humans, our support puts you in touch with real people, ready to tackle any incident quickly and efficiently. For more information
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Dean R.
Headless, Composable, and Lower TCO—Amplience Delivers
Reviewed on Nov 04, 2026
Review provided by G2
What do you like best about the product?
Headless and composable, and a lower TCO
What do you dislike about the product?
I am yet to find anything in Amplience I don't like
What problems is the product solving and how is that benefiting you?
Helped us realise a lower TCO which helped us solve some operational, financial and business problems. There is a reduced reliance on large IT teams and specialised personnel as opposed to a monolithic provider like Adobe where you there is a heavy reliance on specialist developers
Jenny T.
Flexible, Intelligent Capability with a Truly Outstanding Team
Reviewed on Nov 03, 2026
Review provided by G2
What do you like best about the product?
The capability is so much better than we had previously, a really flexible & intelligent too. Their workers are genuinely lovely people but also SO good at their jobs
What do you dislike about the product?
Nothing springs to mind, all aspects are positive
What problems is the product solving and how is that benefiting you?
Writing SEO/GEO-driven product copy for our multiple, diverse departments. Improving conversion, lowering returns, increasing ranking on Google, increased organic traffic
Darren C.
Responsive Team and Wow-Worthy Updates
Reviewed on Nov 02, 2026
Review provided by G2
What do you like best about the product?
The team are always willing to listen to customer feedback and the new updates coming in, WOW.
What do you dislike about the product?
Currently, the Static and dynamic DAMS being separate can be a pain, it need a WYSIWYG and a good AI, but you've addressed those inthe upcoming update.
What problems is the product solving and how is that benefiting you?
Including AI development and analysis is going to be a HUGE help
Michael H.
Simple, Flexible, and Powerful—A Fantastic Next-Gen All-in-One Platform
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
Really simple to use and offers plenty of flexibility. It's a really powerful tool which can be used in whichever way the business would benefit from. The next gen platform looks fantastic having everything in one place.
What do you dislike about the product?
Nothing I really dislike, just one or two changes to the UI which I feel would be of benefit to not just our company.
What problems is the product solving and how is that benefiting you?
Non-technical users can merchandise our sites. I've been able to move my Engineers into new roles which has benefitted them and also the business. We've also been able to hugely reduce SLAs, work closer to deadlines and increase the volume of work which has been required.
Niall S.
One Place to Manage Multiple Content Types
Reviewed on Oct 27, 2026
Review provided by G2
What do you like best about the product?
Having one place to manage multiple content types.
What do you dislike about the product?
- Content block update processes are not as intuitive as other CMS platforms e.g. Too many steps to get from updating a block to seeing the change on live page.
- DAM uploads should be simpler e.g. one off encoding of videos to match website requirements. Currently each video needs to be manually encoded by end user. This is not easy to understand for average business user.
- Asset lookup seems limited - currently can't look up e.g. image of car without labelling the asset title. Potentially an issue with how Applegreen have imported its assets?
- Need more visual queues e.g. notifications/modal dialogues when a block is finished syncing, updating etc. to show end user what it means. Or Customs labels are useful to bridge the gap but relies on end user to set this up.
- Troubleshooting content sync issues can be cumbersome e.g. should be able to search which user made which updates. Again labels are useful here but requires manual intervention by end user.
- More bulk update options e.g. currently manually updating individual blocks when there could be 100s at a time.
- DAM uploads should be simpler e.g. one off encoding of videos to match website requirements. Currently each video needs to be manually encoded by end user. This is not easy to understand for average business user.
- Asset lookup seems limited - currently can't look up e.g. image of car without labelling the asset title. Potentially an issue with how Applegreen have imported its assets?
- Need more visual queues e.g. notifications/modal dialogues when a block is finished syncing, updating etc. to show end user what it means. Or Customs labels are useful to bridge the gap but relies on end user to set this up.
- Troubleshooting content sync issues can be cumbersome e.g. should be able to search which user made which updates. Again labels are useful here but requires manual intervention by end user.
- More bulk update options e.g. currently manually updating individual blocks when there could be 100s at a time.
What problems is the product solving and how is that benefiting you?
Ability to manage multiple platform content updates, one place for all business's assets