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Amplience
Amplience is the Cognitive CMS Platform designed for optimizing the content supply chain. World-leading brands and retailers are transforming how they create, manage, and deliver content that powers commerce. Amplience offers powerful solutions designed to help merchants move at the speed of ideas. More than 500 global brands use Amplience to power their commerce experiences, including Under Armour, Ulta Beauty, Tapestry, Columbia, Converse, John Lewis, Boots, Armani, ASDA and Primark. For more information on how Amplience is optimizing the entire content supply chain, from ideation to execution, please visit www.amplience.com.
Reviews (58)
Cameron S.
Amplience: A Set-It-and-Forget-It CDN for High Volume Digital Asset Needs
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
Amplience is a 'set-it-and-forget-it' solution for our teams. The CDN is reliable and delivers consistently high availability.
What do you dislike about the product?
We receive a lot of errors back from the calls to the CDN and it has slowness in it's response times.
What problems is the product solving and how is that benefiting you?
Our ecommerce site needs to rely on a large inventory of images.
Jayne B.
Intuitive Drag-and-Drop CMS: Fast Multi-Region Management & Stellar Support
Reviewed on Jun 30, 2026
Review provided by G2
What do you like best about the product?
Amplience is a easy to use CMS with the drag and drop components a quick and straight forward way to build multiple different page types at speed. We're able to create and manage content for 17 regions at the touch of a button. The team at Amplience are truly the best thing about them though, always on hand to help, fast to respond and give clear visibility of their future roadmap to help us confirm next steps.
What do you dislike about the product?
To have more of the AI capabilities out of the box would be a nice to have. Perhaps something that will be added in future.
What problems is the product solving and how is that benefiting you?
Being an innovation partner with Amplience has also allowed us to have a direct impact on their roadmap, what we’re looking to do next and then working together to make it happen. The product team are more involved in day-today meetings and QBR’s. It also means we’re one of a few brands working very closely with them on how we can now automate ways of working and create agentic AI workflows for the things like Product Descriptions, Social Captions and translations.
Retail
Well-Organized Platform with Clear Labelling and Journey Structure
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
Amplience is a well organised platform with clear labelling and journey structure throughout use
What do you dislike about the product?
Maybe the on-going support could be more thorough - because it is so detailed, there's still learnings to be had!
What problems is the product solving and how is that benefiting you?
UX/UI for sure!
Helping with on-page performance through being able to incorporate added features we wouldn't be able to otherwise
Helping with on-page performance through being able to incorporate added features we wouldn't be able to otherwise
Devan C.
Quick, Intuitive UI That Handles Large Image Libraries Smoothly
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
The UI is quick and intuitive. The setting options are useful, and pretty easy to work through. They handle large image counts very smoothly, and we rarely have issues with imports or display.
What do you dislike about the product?
Being able to add or import our own alt text without using the native AI-generation would be a nice feature.
What problems is the product solving and how is that benefiting you?
Quick, efficient image display across our websites and apps. Storage of large numbers of images and files.
John O.
Backend-to-Frontend Consistency Makes Content Updates Easy
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
I like the 1-1 match of the CMS backend to the front-end product. Whatever changes I made in the backend matched what I saw in the front-end, which made it easy to create and update content.
What do you dislike about the product?
It was a bit too complicated for a general content-/editorial-focused CMS. Too big of a tool to run daily content operations,
What problems is the product solving and how is that benefiting you?
AI-generated text/content allows me to create content at scale and with speed. This is a daily problem that content teams face.
Anonymous
Sleek Design, Intuitive UI, but Setup is Time-Consuming
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
I use Amplience for managing marketing content on our site, and I like that it serves as a content management system that is headless and connects with lots of tools. I appreciate its automation and AI capabilities. Additionally, I like the UI, it's intuitive and fast, and I find it reliable. The design is sleek and intuitive, making it stand out.
What do you dislike about the product?
Sometimes the logic of certain things could be improved. It was difficult to set up and took a whole year or two.
What problems is the product solving and how is that benefiting you?
I use Amplience for its content management system. It's headless, connects with lots of tools, and has automation and AI capabilities.
Business Supplies and Equipment
User-Friendly GUI That’s Easy to Navigate
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
The GUI is user-friendly. Easy to understand and navigate around
What do you dislike about the product?
there are few things not able to duplicate easily at the moment, For example if i want to create 50 brands, currently have to done manually which is time-consuming
What problems is the product solving and how is that benefiting you?
for now, some of our group website moved to Amplience. More advanced technology i would say and more modern, there is always a guide or consultant there to inquire or help out
Michael B.
Flexible Multichannel Content Management
Reviewed on Jun 25, 2026
Review provided by G2
What do you like best about the product?
What I like best about Amplience is how flexible it is for managing and publishing content across different channels. Once the content models are set up properly, it becomes much easier for marketing and content teams to build campaigns, update assets, and localize experiences without depending on developers for every change.
What do you dislike about the product?
What I dislike about Amplience is that it can feel quite complex at the beginning. The setup and content modeling require a clear technical understanding, and for non-technical users the interface is not always immediately intuitive. Once everything is configured well, it works much better, but the learning curve can be noticeable.
What problems is the product solving and how is that benefiting you?
Amplience helps solve the challenge of managing content and digital assets across multiple channels and markets in one place. It allows our teams to create, update, reuse, and localize content more efficiently, without relying on developers for every change. This benefits us by making campaigns faster to launch, improving consistency across touchpoints, and giving marketing teams more control over the customer experience.
Retail
Simple and powerful CMS
Reviewed on Oct 03, 2025
Review provided by G2
What do you like best about the product?
Amplience is a very user-friendly and flexible platform. The interface is intuitive, which makes managing content straightforward even for non-technical users. Its flexibility allows us to adapt quickly to different content needs and workflows, and it integrates well with our existing systems. Overall, it makes content management more efficient and scalable.
What do you dislike about the product?
One thing I’d like to see improved in Amplience is the inclusion of more AI-driven features in the standard package. While the platform is easy to use and flexible, having built-in AI capabilities would make it even more powerful out of the box.
What problems is the product solving and how is that benefiting you?
Amplience is helping us streamline content management by bringing everything into one flexible platform. It solves the problem of managing large volumes of digital assets and content across multiple channels, making it much easier to keep everything consistent and up to date.
Food & Beverages
Efficient content management with room to grow
Reviewed on Oct 02, 2025
Review provided by G2
What do you like best about the product?
It has made content updates faster and easier. The tools are flexible, and we can make changes without needing developers every time.
What do you dislike about the product?
The scheduling setup could be smarter with a simple route for smaller site updates. A split between simple and advanced scheduling would make managing updates more efficient.
What problems is the product solving and how is that benefiting you?
It’s sped up our workflow. We can launch pages & campaigns faster, update content, and spend less time on manual tasks. That means more time for another areas.