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    Amplience

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    Amplience is the Cognitive CMS Platform designed for optimizing the content supply chain. World-leading brands and retailers are transforming how they create, manage, and deliver content that powers commerce. Amplience offers powerful solutions designed to help merchants move at the speed of ideas. More than 500 global brands use Amplience to power their commerce experiences, including Under Armour, Ulta Beauty, Tapestry, Columbia, Converse, John Lewis, Boots, Armani, ASDA and Primark. For more information on how Amplience is optimizing the entire content supply chain, from ideation to execution, please visit www.amplience.com.

    Ratings and reviews

    4.1
    68 ratings
    48%
    37%
    12%
    3%
    0%
    0 AWS reviews
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    68 external reviews
    External reviews are from G2 .

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    Reviews (68)
    Audrey G.

    Amplience’s Services Team Makes Customization Fast and Easy

    Reviewed on Oct 22, 2026
    Review provided by G2
    What do you like best about the product?
    Love working with the Amplience services team. It makes it easy to use their product because any time we run into issues or want to customize something, they make it happen quickly.
    What do you dislike about the product?
    Very expennnnnsive! One of our priciest tools. Plus we got forced to use Algolia with it -another fee.
    What problems is the product solving and how is that benefiting you?
    content management system and a better content admin system for us.
    Lee S.

    Outstanding Support and Communication with Innovation That Moves Fast

    Reviewed on Oct 22, 2026
    Review provided by G2
    What do you like best about the product?
    The people and the support we receive, the effective and collaborative relationship we have, the quality and cadence of communication, and the fact that Amplience is constantly innovating and moving forward at pace.
    What do you dislike about the product?
    My only criticism is that, while they do a brilliant job with product development and promoting the capabilities of their products, Amplience aren’t always great at bridging the gap between where they are and where their customers are.
    What problems is the product solving and how is that benefiting you?
    Amplience has helped us increase the scale, speed, and quality of our content production by making it accessible to many more of our colleagues. It has also made our content creators’ lives much easier, freeing them up to be more creative and less process-focused.
    Ella G.

    Seamless UI and Scalable Content Management That Streamlines Workflows

    Reviewed on Oct 20, 2026
    Review provided by G2
    What do you like best about the product?
    Seamless and easy to use UI. Flexible, scalable content management that streamlines workflows.
    What do you dislike about the product?
    Not having the option of filtering by certain criteria the images in the repository, making it difficult to clean it up over time.
    What problems is the product solving and how is that benefiting you?
    It speeds up content updates, reduces manual tasks and improves efficiency across markets.
    Michael F.

    Fantastic capability, brilliant professional services

    Reviewed on Oct 20, 2026
    Review provided by G2
    What do you like best about the product?
    Its a fantastic capability that meets the specific needs of the business, combined with a fantastic team from sales through to implementation that ensure the capability is optimised for our business and is adopted.
    What do you dislike about the product?
    Our experience to date has only been positive
    What problems is the product solving and how is that benefiting you?
    Amplience are solving the automation of content. The demand for content is increasing, our budget remains the same or decreases. The capability allows us to scale high quality content creation.
    Janey P.

    A strong platform for managing digital content and assets at scale

    Reviewed on Oct 19, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Amplience is its ability to manage digital content and assets at scale while supporting a modern headless commerce architecture. For a large retail environment, having our images, videos and content centrally managed and available for delivery across digital channels is particularly valuable. The platform gives us a strong foundation for managing increasingly complex digital content requirements.
    What do you dislike about the product?
    The main area I would like to see improved is the management of older digital assets via a seamless bulk delete or management. When you have a large historical asset library, bulk clean-up can become quite manual and operationally intensive. Improving the tooling around bulk asset management and clean-up would make the platform even stronger for large enterprise retailers.
    What problems is the product solving and how is that benefiting you?
    Amplience is solving the challenge of managing large volumes of digital content and assets across our eCommerce ecosystem. It gives us a central platform for managing images, video and headless content, rather than having these managed in a fragmented way. This benefits us by providing a more scalable foundation for digital commerce and supporting the volume and complexity that comes with a large retail environment.
    Tomas N.

    Very Powerful Image Hosting & CMS with Lots of other Features

    Reviewed on Oct 19, 2026
    Review provided by G2
    What do you like best about the product?
    Amplience is a simple yet powerful image host among many other things.

    It allows my team and other teams within my organization to upload, share and manage asset libraries. Its dynamic content URLs are directly used by or CMS.

    My favorite feature is the asset purge, which allows me to quickly change and substitute images live on our website without depending on anyone else.

    This is a huge time saver for my team and one of the best features I use from the platform.
    What do you dislike about the product?
    Sometimes working in Amplience is not super intuitive and some functionalities are hidden under different menus and workspaces, resulting in me as an user not knowing they were ever there. I know they are working on a redesigned experience and hopefully it will be much easier to navigate once released. Also, we recently we had a meeting with Amplience and they showed us features we didn't know existed and clarified a lot of points, which was extremely helpful.

    Another simple feature I currently miss is bulk downloading assets that are published. For instance, I have a list of 50 product shots I need to download in high-resolution from Amplience, and as far as I know, there's no way of downloading them all at once.
    What problems is the product solving and how is that benefiting you?
    Amplience took their time to understand our needs, as well as the way we work with their platform, and came personally to talk about the solutions we required. For the moment, we have ongoing support and open conversation about what was discussed in person.

    From the discussed topics, a couple of examples were; bulk deleting assets, which would allow us to clean-up our space from old and obsolete assets; asset tagging, which is a functionality we already have that would allow our merchandising team to keep track and organize assets for specific products families, colors, sizes, etc.

    We also know, as mentioned in the previous answer, that they are working on a complete redesign of their platform, as well as implementing new features, which we are hopping will improve even further the efficiency of working in the platform.
    Jez W.

    Gold-Standard Post-Sales Support That Makes Implementation Easy

    Reviewed on Oct 19, 2026
    Review provided by G2
    What do you like best about the product?
    Post sales support is key to implementation and Amplience are gold standard in this.
    What do you dislike about the product?
    Some feature requests join a queue and there is no follow up. Not a deal breaker but visibility is nice to have. Even if it is we are not going to do it.
    What problems is the product solving and how is that benefiting you?
    We were able to reduce our dependence on 3rd party agencies and the need for more technical content creation by having an easy to use scalable CMS and DAM.
    Retail

    Flexible CMS and Fast DAM, but Needs Clearer Guidance and AI Packaging

    Reviewed on Oct 19, 2026
    Review provided by G2
    What do you like best about the product?
    Amplience is a very flexible platform that allows you to create a CMS system that’s unique to your website. Developers can easily build content templates, and business users then find it straightforward to generate and publish content from them. The DAM works extremely well, delivering assets quickly, and with the Accelerated Media extensions we can effortlessly ensure we’re serving the best possible assets for each customer’s device. The support team is always quick to respond and extremely helpful, and the Account Management team is consistently looking for ways to help you get the most out of the platform by understanding your individual needs. They also have AI capabilities that we have trialled and seem very useful.
    What do you dislike about the product?
    Because there’s a lot of freedom to manage content and assets however you like, the UI can start to feel a bit messy if teams don’t stay organised. That isn’t really Amplience’s fault, but some clearer guidance on the best way to structure and manage everything would be appreciated. Also, we were interested in one specific AI feature, but we had to sign up for a much broader package just to get access to it.
    What problems is the product solving and how is that benefiting you?
    Asset Management and Delivery, plus Content Management
    Ashley M.

    Rock-Solid Uptime, Helpful Support, and an Intuitive UX

    Reviewed on Oct 19, 2026
    Review provided by G2
    What do you like best about the product?
    Over the last 4+ years of using Amplience, I’ve never seen the system go down. Support has always been very timely, and the team is friendly and genuinely helpful in their responses. The UX is intuitive, and connecting it to Hybris was also very straightforward.
    What do you dislike about the product?
    Right now, the split between the CDN and the content pages means I have to jump between two different interfaces, although I understand these will be merged into one soon. I’d also like to see reporting made available for on-demand, so we can better understand whether assets are being used and loaded in the most optimised way from our DAM.
    What problems is the product solving and how is that benefiting you?
    Amplience are adding additional flexibility to mass maintain assets in on-demand, currently this needs to be done via a support ticket. User management improvements the Account Management functionality was moved from persona-based permissions to role-based permissions, meaning we could easily maintain the rights of multiple users easily.
    Mark S.

    Forward-Thinking Innovation with Outstanding Customer Relationships

    Reviewed on Oct 19, 2026
    Review provided by G2
    What do you like best about the product?
    Customer relationship and forward thinking, innovation is front of mind, always considering the bigger picture
    What do you dislike about the product?
    separate functional areas for Content and DAM
    What problems is the product solving and how is that benefiting you?
    Workflows to enable greater automations of bulk tasks and the enablement for increased AI capability