Orange Logic - Enterprise DAM & MAM

What do you like best about the product?

I have worked with multiple organizations that use Orange DAM and have seen first hand the flexibility and configurability of this application. Whether you are using it as your source of truth for brand content, as a drive wheel in your marketing stack, or to manage content from teams throughout a broad and deep enterprise, you can achieve your goals with Orange DAM.

For the user, it has powerful search, an intuitive interface that make finding and downloading assets a breeze. Users can access curated collections, search and filter with ease, and share content based on permissions set for users and groups or users.

Speaking of permissions. . . . They are finely grained and nuanced so you can manage folders of content using recursive properties -- or you can allow individual users access to specific assets for a specific date range and restricted options for downloading.

If you have a new or highly specialized work flow, need to integrate with new applications and build an AI tagging process to improve time-to-market, reach out to their customer support team and discuss it. Your customer success rep will help you make it work. And they have a detailed training program that will help you learn the ins and outs of Orange DAM. In short, you can configure and optimize Orange DAM to meet just about any use case.

What do you dislike about the product?

The learning curve is steep. As an administrator, you really need to complete their certification process to understand the full scope of what Orange DAM can do, and you will learn multiple strategies of achieving goals. The good news is their certification program is well designed and the curriculum is exceptionally thorough.

What problems is the product solving and how is that benefiting you?

My company supports three business that have different needs and use cases, but they each leverage Orange DAM to create a central view of assets that people throughout their organization can access.

What do you like best about the product?

A central source of truth for our organizations content. We no longer have to rely on email and local drives when trying to find what we need. To get to the point, I save so much time!

What do you dislike about the product?

It took us awhile to onboard but it's been 5 years now so I can't speak to the current onboarding experience.

What problems is the product solving and how is that benefiting you?

By centralizing the assets we can find approved content quickly.

What do you like best about the product?

Our Digital Asset Management (DAM) system at Colonial Williamsburg has revolutionized how we manage our extensive digital archives of images, videos, and historical documents. It has a user-friendly interface and many capabilities that make organizing and retrieving assets quick and efficient. This is saving a lot of time for users. The system is scalable, and by using AWS in conjunction with Cortex, it ensures we can manage our growing collections.

The platform also centralizes access to assets, enabling teams to work more effectively. The tool provides robust security and reliable performance, which provides peace of mind knowing our historical archives are well-protected and accessible for future generations. The Cortex DAM is an essential tool that supports our mission of preserving and sharing America’s history.

What do you dislike about the product?

So far, the only downside has been learning how to use the system. As with any complex system that provides additional capabilities, learning how to use the tools can sometimes be a bit overwhelming.

What problems is the product solving and how is that benefiting you?

We needed a comprehensive system for managing our digital assets. Our previous tool (which was insufficient for our needs) was eliminated by the vendor.

What do you like best about the product?

Extensive customization ability and comprehensive search.

What do you dislike about the product?

Fairly heavy learning curve and setup is highly customized. It's hard to know what you want until you are more familiar with the capabilities.

What problems is the product solving and how is that benefiting you?

Central storage and retreival of digital assets

What do you like best about the product?

Our organization - a museum library - needed a new DAM that would help us store, find, and retrieve assets for our user community in ways that our old DAM system could never do. We researched and interviewed a wide variety of DAM candidates and found that OrangeDAM was the only one that could help us effectively manage our media assets: moving images and sound. Their caption management tool allows us to easily caption and make searchable film/video and audio files and provide our user community with a new level of access that wasn't available to them (or us) before. This is a game changer in making our media collections findable/searchable for our users. We also have the ability to link assets so that video or audio files are presented with their accompanying scripts, press materials, etc to provide users with a more holistic view of our media collections. They also worked with us to integrate into OrangeDAM a new tool (similar to OCR) to help better transcribe handwritten manuscripts, of which we have many thousand in our special collections area. There are a lot of tools that exist to help make a better user experience and we're still exploring them after a year of working with the product. And they just released OrangeMAM, which we are also looking at to further assist us in managing our video workflow. We're excited to see that as well.

What do you dislike about the product?

There is so much to learn about the system that it can overwhelming, especially if you don't have much DAM experience. However, they just released a new learning center that is more in depth and intuitive than the former help center and has helped us answer internal questions and complete more advanced tasks. OL also provides 'office hours' in which customer's can ask specific questions about OrangeDAM in a live virtual enviroment. That is very helpful for clarifying how tools work or for questions specific to customer's specific instance of the system.

What problems is the product solving and how is that benefiting you?

One of the biggest issues for us was making our media collections available to our user community. These are moving image and audio assts. We couldn't ingest them into earlier systems because they couldn't handle them. Now we can and for the first time users can see our videos/film/audio assets in one central place. They had previously only existed on an internal server with a single gatekeeper. Users couldn't search, much less find the content they needed or worse, didn't even know that it existed. We were also able to merge two local DAMS into one central system so more users had access to a greater number of assets to assist with their work.