
Sold by: Prosper Insights & Analytics
Deployed on AWS
Propensity model that determines the probability that a consumer is Planning to Buy a Car or Truck
Overview
This Pandemic Propensity Model determines the probability that a US adult is Planning to Buy a Car or Truck. Lift over Random 1.68
This Pandemic Propensity model is one of a series of consumer classification models based on data from over 24,000 US adults surveyed between April to June 2020 from Prosper's US Monthly Consumer survey. Survey data was collected during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences during the National Emergency. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Highlights
- Enhances digital and offline targeting by identifying an individual’s probability to engage in a specific behavior. Model is based on data from over 24.000 US adults surveyed between April to July 2020 from Prosper's US Monthly Consumer survey.
- 100% Privacy Compliant Models. No PII Used.
- Lift over Random 1.68
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