Overview
Qualtrics XM for Government combines the benefits of the Private Offer feature along with Carahsoft's contract vehicles in providing customers a seamless acquisition process for their cloud-based products and solutions from AWS Marketplace.
Qualtrics offers government agencies a secure platform to collect, analyze, and automate the actions that drive improvement across citizen, employee, program and brand experiences. Experience Management (XM) is the discipline of using experience data (X-data) to measure and improve the four core experiences of government: citizen, employee, programs and brand.
This listing is for Private Offers ONLY. Please reach out for more details. Thank you.
Highlights
- Analyze drivers of Citizen Experience to unearth actionable insights
- Connect employee engagement and behaviors to the delivery of meaningful experiences
- Find the program features that stakeholders care most about
Details
Introducing multi-product solutions
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Features and programs
Buyer guide

Financing for AWS Marketplace purchases
Pricing
Dimension | Cost/12 months |
|---|---|
CoreXM 1 | $10,000.00 |
FedRAMP CoreXM 1 | $10,000.00 |
Vendor refund policy
For termination by Customer or an 8.1(c) termination, Customer will be entitled to: a pro-rata refund in the amount of the unused portion of prepaid fees for the terminated subscription calculated as of the effective date of termination, and a release from the obligation to pay fees due for periods after the effective date of termination.
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Customer reviews
Survey dashboards have streamlined feedback analysis and have supported data‑driven decisions
What is our primary use case?
As a Program Management Associate, I have been using Qualtrics XM Platform for the past three to four months to create, distribute, and analyze surveys, helping collect stakeholder feedback and track program-related insights for decision-making.
A recent example was creating and managing an internal program feedback survey to gather participant satisfaction and improvement suggestions. Using Qualtrics XM Platform , I collected responses, analyzed trends through dashboards, and shared insights with stakeholders, which helped identify areas for improvement and enhance future program planning.
Besides creating surveys, I also use Qualtrics XM Platform to monitor response rates, analyze feedback trends, and generate reports for stakeholders. It helps streamline the feedback collection process and supports data-driven decision-making for program involvements.
How has it helped my organization?
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management. One key improvement has been faster access to stakeholder insights through automated reporting and dashboards, which helps identify areas for improvement and supports continuous program enhancement.
What is most valuable?
Qualtrics XM Platform's best features are its easy-to-use survey builder, real-time reporting dashboards, advanced analytics, and automated survey distribution. In my day-to-day work as a Program Management Associate, I find the reporting and analytics dashboards most valuable because they help me quickly analyze feedback, identify trends, and share actionable insights with stakeholders.
What I appreciate most about the reporting and analytics dashboards is the ability to view response trends and key metrics in real-time through interactive dashboards and charts. Summary visualizations, such as response distributions and trend charts, help me quickly identify patterns, measure participant satisfaction, and create stakeholder reports without spending much time manually analyzing data.
An additional feature I appreciate about Qualtrics XM Platform is the platform's ease of use. Creating surveys, distributing them, and generating reports can all be done from a single interface, which saves time and makes feedback management much more efficient.
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management. One key improvement has been faster access to stakeholder insights through automated reporting and dashboards, which helps identify areas for improvement and supports continuous program enhancement.
What needs improvement?
Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users. Simplifying these configurations and providing more guided workflows for complex analytics would definitely make Qualtrics XM Platform even more user-friendly.
It would also be helpful to have more out-of-the-box dashboard templates and simpler integration setup for common business tools. While Qualtrics XM Platform is feature-rich, making advanced features easier to discover and configure would improve the experience for newer users.
For how long have I used the solution?
I have been working as a professional in my current field for more than two years.
What do I think about the stability of the solution?
Qualtrics XM Platform has been very stable in my experience. Over the past three to four months of use, I have not encountered any significant downtime or reliability issues. Survey creation, response collection, reporting, and dashboard access have been consistently available and performed well.
What do I think about the scalability of the solution?
Qualtrics XM Platform has scaled well for our needs. It can handle multiple surveys, large numbers of responses, and reporting requirements without any noticeable performance issues. While I have used it for only three to four months, it has been able to support our projects effectively as feedback collection and reporting needs have increased.
How are customer service and support?
I have not personally needed to contact Qualtrics XM Platform customer support, as the platform has been stable and easy to use. Based on available resources, the documentation, knowledge base, and training materials have been sufficient for the tasks I have worked on.
Which solution did I use previously and why did I switch?
I did not personally use a different solution before Qualtrics XM Platform. Qualtrics XM Platform was already the standard platform used within the organization for survey management, feedback collection, and reporting when I started using it. It was the only advanced platform that the organization has introduced from the past six months, and I have been using it for the past three to four months.
How was the initial setup?
I was not directly involved in pricing or licensing decisions, but from a user's perspective, the setup was straightforward since Qualtrics XM Platform is a cloud-based SaaS platform. There was no infrastructure setup required on our side, and access to the platform was provisioned quickly, allowing us to start creating surveys and analyzing feedback with minimal effort.
What was our ROI?
I do not have specific ROI metrics, but Qualtrics XM Platform has helped save time by automating survey distribution, response collection, and reporting. Tasks that would otherwise require manual data consolidation and analysis can be completed much faster, allowing teams to focus more on acting on insights rather than gathering them.
Which other solutions did I evaluate?
I was not directly involved in the evaluation or selection process of Qualtrics XM Platform, so I cannot speak to which alternatives were considered. By the time I started using it, Qualtrics XM Platform had already been selected as the organization's standard solution for survey and feedback management.
What other advice do I have?
I would recommend Qualtrics XM Platform to organizations that need a robust solution for survey management, feedback collection, and experience analytics. My advice would be to take advantage of its reporting and dashboard capabilities. Start with standard templates and invest some time in learning the advanced analytics features to get the most value from Qualtrics XM Platform. I would rate this product a nine out of ten.
Centralized feedback has standardized surveys and now drives data-based decisions across teams
What is our primary use case?
We have been using Qualtrics XM Platform for the last two years. We use Qualtrics XM Platform in Roche enterprise context across multiple applications to collect feedback, surveys, responses, and experience data, as well as analytics data. The main use case includes internal surveys, user feedback, application feedback, employee or stakeholder experience, measurements, and analytics-driven decision support. It is useful when we need a structured way to collect responses from different groups, analyze the results, identify trends, and share insights with the right teams. In large organizations like Roche, the value is that multiple teams can use a common platform for feedback collection instead of building separate survey and analytics workflows for every application.
For example, we have an application called eLabDoc, and similarly, we have multiple applications that are using Qualtrics XM Platform. In eLabDoc, which is a public domain application accessible to everybody in the world, we collect data about how many daily users are active on the application, what features they are using, and any feedback they want to give. We collect all this data to improve our application and to notify the stakeholders about the results.
What is most valuable?
The most valuable features of Qualtrics XM Platform are survey design, response collection, analytics dashboard, reporting, and the ability to manage feedback across multiple channels and use cases. It makes it easy to create surveys, distribute them, collect structured responses, and analyze the results. I also value the analytics and reporting capabilities because the data can be converted into insights for product teams, application owners, and service teams.
Qualtrics XM Platform has improved the workflow by providing a centralized and standardized way to collect feedback and analytics data across multiple applications inside Roche. Instead of relying on ad hoc platforms, spreadsheets, or custom-built feedback forms, teams can use a common platform with better reporting and governance. It helps application owners and business teams to understand the user experience, satisfaction, pain points, adoption issues, and improvement opportunities. The integration of this was very easy for the developers, and collecting the data was far better. It improved operations, as there are no manual efforts required for multiple teams and multiple applications to build feedback solutions. In the context of Roche, the biggest benefit is that feedback can be collected consistently and converted into actionable insights for improving applications, services, and processes.
What needs improvement?
The main area for improvement is usually the advanced configuration. Basic surveys are easy to create, but more complex workflows, branching logic, embedded data, integration, dashboards, as well as advanced analytics can require a learning curve. Dashboard customization and reporting could be more intuitive for non-technical users. Qualtrics XM Platform is powerful, but some business users may need training to build polished reports or complex analytics views.
I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance.
What do I think about the stability of the solution?
Qualtrics XM Platform is stable and reliable for server distribution, response collection, and analytics reporting. It is also suitable for regular enterprise feedback programs and application-driven analytics use cases. In my experience, the platform handles survey creation, response tracking, and reporting well. Reliability also depends on how well the surveys are designed and how clearly ownership is defined for every feedback. It is stable because it is already reliable for survey distribution and response collection.
What do I think about the scalability of the solution?
In terms of scalability, Qualtrics XM Platform scales well for large organizations because it can support multiple teams, applications, feedback programs, survey types, and analytics dashboards from one platform. The scalability value comes from standardization, as the templates are common, the way of data collection is common, and the patterns are common. Access control and reusable reporting practices are also available. It is highly scalable.
How are customer service and support?
I have not needed much direct vendor support for basic survey and analytics use cases because the platform is generally usable once the setup is clear. I have reached customer support once for some initial setup, and it was very good at that time.
How was the initial setup?
The integration of Qualtrics XM Platform was very easy for the developers, and collecting the data was far better.
What was our ROI?
Time has been saved significantly because for every application, developers do not have to make custom feedback forms. It is already compatible with every application that we are using and is something standardized in Roche. It is easier for any user inside Roche to give feedback or to collect any data.
What's my experience with pricing, setup cost, and licensing?
Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.
Which other solutions did I evaluate?
I have compared Qualtrics XM Platform with SurveyMonkey Enterprise , Microsoft Forms, and Google Forms.
Experience programs have delivered unified insights and closed-loop actions across journeys
What is our primary use case?
Regarding my client's use cases, they are using Qualtrics XM Platform to measure customer experience, employee experience, conducting market research, and measuring digital experience.
What is most valuable?
As a consultant, I believe the biggest advantages of Qualtrics XM Platform are that it stands out mainly because it is not just a survey platform; you can manage experience throughout the whole process. You can listen and understand the data that you are collecting through very easy-to-define and easy-to-use dashboards. It may be easier to learn Qualtrics XM Platform for people who do not have knowledge of data and analytics because it features a drag-and-drop dashboard system. You can also close the loop directly from the platform, as it has a ticketing system.
Regarding the closed-loop feedback system in Qualtrics XM Platform, it helps customers address issues by creating customizable workflows that are triggered when a response comes in. You can activate a workflow that creates a ticket if that response meets certain requirements, for example, if it is a detractor customer or has a problem with a certain issue that I am following up on. Then, you can create a ticket and an email, assign it to different groups or nations, and give it a priority.
When discussing AI analytics in Qualtrics XM Platform, a few years ago, they started working with something called Text iQ, which is an NLP system for verbatim analysis. You can build a topic tree, and it assigns a sentiment level automatically, including sentiment and effort, which is really valuable for digital. This is one of the first features I started working with, and they have since added generative AI functionalities. One thing I really appreciate as a consultant is that you can switch these features on and off depending on the level of maturity that a company has with AI, allowing companies to turn it off if they do not want it.
The integration with Qualtrics XM Platform is seamless as you have a huge catalog of native connectors for different integrations. I have used Salesforce and Zendesk , as well as SFTP for ETL, and those were quite seamless connections that were really easy to set up because they are available in the platform's interface. You do not need someone specialized in technology to do it; you can follow the steps in the documentation. You can, of course, use the API if you require more customization for different systems that do not have native connectors.
What needs improvement?
On the negative side of Qualtrics XM Platform, I see that there could be improvements. There were few ways of analyzing unstructured data aside from Text iQ. Customers are trying to analyze not just survey feedback but also contact center calls and chatbot chats to avoid asking customers for information that may already be in the organization's existing data. I thought that was a good point they needed to cover, and I believe they are launching or have launched that this year, though I have not tried it yet.
Regarding potential improvements for Qualtrics XM Platform, they have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
For how long have I used the solution?
I have been working with Qualtrics XM Platform for approximately six years.
Which solution did I use previously and why did I switch?
I have not been working with any other products for customer experience management or customer feedback similar to Qualtrics XM Platform recently.
How was the initial setup?
In terms of the installation process and deployment of Qualtrics XM Platform, it depends on the product you are implementing and your technology maturity. As a consultant, I observe that many companies need a push to set this up, but you do not necessarily need one because the configurations are accessible in the interface. With sufficient time and resources, you could set yourself up on the platform, but larger organizations may require consulting services.
What was our ROI?
Regarding ROI with Qualtrics XM Platform, it is observable if used correctly. If you use it as if it were SurveyMonkey , then there is no value in paying for it. However, if you have a team that genuinely wants to focus on CX and the necessary resources, then you should definitely invest in it. It is the Ferrari of XM platforms.
What's my experience with pricing, setup cost, and licensing?
I do not think Qualtrics XM Platform is really expensive; it is a world-class platform that adapts to different price ranges of companies. It is not cheap, but it offers really different types of packages you can buy, so you can start with a cheaper one and then upgrade your license.
Which other solutions did I evaluate?
In comparing Qualtrics XM Platform to similar products, I find it quite superior. That is why it is the product we choose to use. We have analyzed other options, though I have not actually used them. We found that other products, which may be considered cheaper for customers who cannot afford Qualtrics XM Platform, typically have fewer features and a more difficult interface. Setting them up often requires add-ons or special consulting, costing almost the same as Qualtrics XM Platform, which does not make any sense.
I believe that Qualtrics XM Platform remains the best product. We have analyzed other options, and those alternatives appear to have fewer features and a more challenging interface, thus justifying our choice of Qualtrics XM Platform.
What other advice do I have?
I assess the effectiveness of Qualtrics XM Platform in capturing detailed feedback from surveys as very effective. You can customize the exact type of survey that you want, assessed or not assessed, with almost 20 or 25 types of questions that range from simple multiple-choice questions to video-type questions where customers can upload a video with the answer. The platform transforms speech to text and analyzes sentiment, achieving a high level of detail in one of those questions in the survey.
In terms of metrics tracked in the dashboard of Qualtrics XM Platform, I focus on NPS , CSAT, CES, and FCR, but it depends on the business case since I work across industries and different use cases. We are trying to start incorporating churn and customer lifetime value (CLV), which is also critical for us.
I rate this product with a review rating of 10.
Customer insights have improved decision making but a steep learning curve still limits adoption
What is our primary use case?
My main use case for Qualtrics XM Platform is for customer satisfaction, employee engagement, and market research.
A specific example of how I use it for customer satisfaction is after every implementation that we do, we send out surveys to our clients and partners to measure how satisfied they are with our services.
I use Qualtrics XM Platform for market research as well. We are also partners for Qualtrics, so we implement the solution for various clients.
What is most valuable?
The best features Qualtrics XM Platform offers include advanced survey logic, enterprise-grade analytics, omnichannel feedback collection, and it is starting to develop strong AI capabilities.
The most valuable feature for my team out of those is the omnichannel feedback collection because it is quite versatile. We can send out our research survey on pretty much every channel available right now, so our customers and our client customers can respond from whatever channel they choose.
Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners. It gives us insights not only on our performance but also analytics from our competition, or rather, enterprises in the same area as us.
Regarding those insights, we collected all our data, and analyzing it was very simple. We identified the key areas that we needed to improve to satisfy our clients, so we made the necessary changes to our processes and how we approach our clients. The satisfaction rate improved significantly, and our churn rate decreased considerably.
What needs improvement?
To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the processes for embedded data and text analytics and the dashboard configuration can be a bit tricky.
Regarding needed improvements, the native integrations work fine, but when it needs to be integrated with another platform outside the normal ones, such as Zendesk , it can be a bit tricky.
For how long have I used the solution?
I have been using Qualtrics XM Platform for about four months.
What do I think about the stability of the solution?
Qualtrics XM Platform is stable.
What do I think about the scalability of the solution?
The scalability of Qualtrics XM Platform is good.
How are customer service and support?
The customer support for Qualtrics XM Platform has been good so far.
I would rate the customer support a nine on a scale of one to ten.
Which solution did I use previously and why did I switch?
Previously, we used Zendesk CSAT for customer satisfaction. Sometimes, we use SurveyMonkey and Google Forms.
What was our ROI?
We have seen a return on investment because it has saved us time, definitely. Regarding money, I am not certain, but it has been quite helpful to improve our processes and how we approach our projects.
Which other solutions did I evaluate?
Before choosing Qualtrics XM Platform, we evaluated other options, including Delighted.
What other advice do I have?
My advice for others looking into using Qualtrics XM Platform is to be ready to pay a steep price and prepare yourself for the learning curve. It can be a bit steep, but overall, the process should be reasonably simple. I would rate this product a seven on a scale of one to ten.
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Comprehensive feedback programs have transformed how we analyze customer and employee experiences
What is our primary use case?
Our firm has partnered with Qualtrics XM Platform , delivering solutions to our clients. We use Qualtrics XM Platform for customer feedback collection, including relationship surveys and transactional surveys that automate surveys from different CRM solutions. We also collect responses through pop-up and passive surveys on websites and apps to improve response rates. Additionally, we use Qualtrics XM Platform for inspection services for brands in the US where we rate their store arrangements and product availability. We handle EX engagement surveys and lifecycle surveys as well.
I use the closed-loop feedback system extensively, and for the brands I've mentioned, I highlight that Qualtrics XM Platform includes location-based ticketing functionality, which assigns tickets to location partners and automates escalations while providing insightful reporting on ticketing.
AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights.
I am very effective in collecting detailed feedback from surveys with Qualtrics XM Platform, as I have followed research methodologies for almost seven years, ensuring we understand the data before launching something and confirming its effectiveness in collecting the responses properly.
What is most valuable?
The main capabilities of Qualtrics XM Platform are writing complex surveys, which we do not have in other survey software. It is intuitive and easy to learn for training others, and we can highly customize everything from surveys to emails, along with effective dashboarding featuring AI functionalities.
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
What needs improvement?
The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow. However, Qualtrics XM Platform has become faster at implementing community-requested features.
For how long have I used the solution?
I have been working with Qualtrics XM Platform for seven and a half years.
What do I think about the scalability of the solution?
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience. The transition from less scalable platforms has led clients to choose Qualtrics XM Platform.
Which solution did I use previously and why did I switch?
I have participated in the initial setup of Qualtrics XM Platform by working with multiple clients to implement it from the very start, transitioning from other survey software and managing the challenges of change management. Once clients start using Qualtrics XM Platform, they appreciate its user-friendliness.
What other advice do I have?
Qualtrics XM Platform has changed a lot, and I am happy to share my updated review. The pricing of Qualtrics XM Platform varies based on response numbers and has changed a lot recently, but I am not completely aware of the specifics. I would rate Qualtrics XM Platform as a nine out of ten.