Sold by: Qualtrics LLC
Deployed on AWS
Qualtrics (XM) helps brands continually assess the quality of their four core experiences-customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.
4.3
Overview
Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business-customer, employee, product and brand. Over 13,500 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)-the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit <www.qualtrics.com >.
Our product suite helps businesses optimize and exceed expectations:
- EDGE: Accelerate speed to insights from weeks to minutes through access to verified Consumer, B2B, and synthetic audiences.
- Customer Experience (CX): Decrease churn, increase customer lifetime value, and reduce cost to serve.
- Employee Experience (EX): Attract and retain talent, increase engagement, and improve productivity.
- XM Discover: XM Discover (formerly Clarabridge) is the industry-leading solution for customer-experience-based text analytics. Discover's NLU-backed text analytics provides organizations greater insight into customers' top complaints, sentiment, effort, and emotion.
For custom pricing, EULA, professional services, or a private contract, buyers must contact dmeyer@qualtrics.com .
Highlights
- XiD: With XiD, you can continuously update profiles with experience, operational, and behavioral data across touch points, channels, and time to truly understand preferences and experiences at the individual and aggregate level.
- Experience Journeys: Pinpoint hotspots and key drivers at critical moments in the journey, in aggregate and in each segment or cohort.
- Services: Our Qualtrics customer success and services teams, along with the industry's largest partner ecosystem, are dedicated to bringing you technology and thought leadership together into program roadmaps and service offerings designed for you
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/36 months |
|---|---|---|
Qualtrics | Qualtrics ExperienceID for XM | $1,000,000.00 |
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Support
Vendor support
Qualtrics is committed to your success. Please visit our website or contact us at aws-mp-sales@qualtrics.com with any questions. Please visit https://www.qualtrics.com/ or contact aws-mp-sales@qualtrics.com for more information.
AWS infrastructure support
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Data Collection and Profiling
Advanced individual and aggregate data collection system that continuously updates profiles with experience, operational, and behavioral data across multiple touchpoints
Text Analytics Engine
Natural Language Understanding (NLU) powered text analytics solution for analyzing customer sentiment, complaints, effort, and emotional insights
Experience Journey Mapping
Capability to identify critical journey hotspots and key performance drivers across different customer segments and cohorts
Multi-Experience Management
Comprehensive platform for managing four core business experiences: customer, employee, product, and brand experiences
Audience Intelligence
Access to verified consumer, B2B, and synthetic audiences with accelerated insights generation from weeks to minutes
Audience Management
Secure end-to-end platform for recruiting, profiling, segmenting, and incentivizing verified respondents
Research Methodology
Mixed-method research tools supporting both quantitative and qualitative feedback collection
Video Research Capabilities
In-depth video interview and focus group tools with advanced features like transcription, sentiment analysis, and scheduling
AI-Powered Insights
Automated analytics generation with visualization, reporting, and data hierarchy controls for strategic decision-making
Integration Framework
Single platform designed for seamless integration with robust privacy and governance controls
Artificial Intelligence Engine
Advanced proprietary AI engine built for enterprise across multiple digital and social channels
Multi-Channel Support
Comprehensive customer engagement platform supporting over 30 digital and social communication channels
Customer Experience Management
Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
Data Interpretation
Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
Enterprise-Grade Platform
Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions
Standard contract
No
No
Customer reviews
Fiaz H.
Qualtrics Customer Experience
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
Qualtrics allows my business to gain key insights into the whole Customer experience from start to finish. in this way we can improve on customer satisfaction and retention. The data gained from Qualtrics helps us to make improvements to our customer service procedures.
What do you dislike about the product?
The only thing I find frustrating with Qualtrics is that sometimes the downloaded raw data excel files is not in the right structure to find what i am looking for. It takes alot of data scrubbing to get what I need.
What problems is the product solving and how is that benefiting you?
Qualtrics is solving our Customer Experience problem so that we can have feedback for what our guests are saying and address those issues.
Automotive
Powerful Insights and Flexibility for Customer Experience
Reviewed on Dec 19, 2025
Review provided by G2
What do you like best about the product?
The biggest strength of Qualtrics Customer Experience is how well it combines structured survey data with unstructured customer feedback at scale. The text analytics capabilities, especially Text iQ, make it possible to turn open-ended responses into meaningful insights rather than just anecdotal quotes.
I also like the flexibility of the platform. It supports complex survey designs, multiple data sources, and customizable dashboards that can be tailored to different stakeholders. Once set up properly, it becomes a strong system for ongoing Voice of Customer programs and trend tracking over time, not just one-off surveys.
I also like the flexibility of the platform. It supports complex survey designs, multiple data sources, and customizable dashboards that can be tailored to different stakeholders. Once set up properly, it becomes a strong system for ongoing Voice of Customer programs and trend tracking over time, not just one-off surveys.
What do you dislike about the product?
The main challenge with Qualtrics Customer Experience is the learning curve. While the platform is very powerful, it takes time and experience to use advanced features like Text iQ, Stats iQ, and complex dashboards effectively. Without clear governance or best practices, it is easy to create noisy or inconsistent results.
The interface can also feel overwhelming for new users, with multiple tools and configuration options that are not always intuitive. In addition, performance can slow down when working with very large datasets or highly customized dashboards.
The interface can also feel overwhelming for new users, with multiple tools and configuration options that are not always intuitive. In addition, performance can slow down when working with very large datasets or highly customized dashboards.
What problems is the product solving and how is that benefiting you?
Qualtrics Customer Experience helps us centralize customer feedback and connect it across multiple sources so we can understand both what customers are saying and why. Instead of relying only on high-level metrics, we can analyze open-ended feedback at scale and identify the key drivers behind customer sentiment.
This benefits us by enabling more informed decision-making and prioritization. Teams can move from anecdotal feedback to data-backed insights, track trends over time, and align on specific areas for improvement. As a result, customer feedback becomes more actionable and easier to share across stakeholders.
This benefits us by enabling more informed decision-making and prioritization. Teams can move from anecdotal feedback to data-backed insights, track trends over time, and align on specific areas for improvement. As a result, customer feedback becomes more actionable and easier to share across stakeholders.
Tanishka G.
Powerful, User-Friendly Platform with Excellent Support
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
Qualtrics is a powerful platform for collecting and analyzing customer feedback at scale. It offers robust survey design, advanced analytics, and strong reporting capabilities that help turn feedback into actionable insights. The platform is highly flexible and supports complex use cases for our company. While the interface can feel complex initially, it becomes very effective once users are familiar with its features. Overall, Qualtrics is an excellent solution for organizations focused on data-driven experience management.
Its quite easy to use and even non-experts are able to build new surveys and pages easily in Qualtrics. They also have a great customer support who quickly helps us find solutions to our problems if we are stuck with any use case.
Its quite easy to use and even non-experts are able to build new surveys and pages easily in Qualtrics. They also have a great customer support who quickly helps us find solutions to our problems if we are stuck with any use case.
What do you dislike about the product?
It can be an expensive tool. For using its advanced features some training might be needed and specially to integrate it with other tools in your organization.
What problems is the product solving and how is that benefiting you?
We run our NPS surveys via Qualtrics. Best thing is it helps create unique survey links for large database of our customers. We are able to customize their survey journey easily depending on what use cases we have. So its amazing to build a very complex survey easily with Qualtrics.
SANDEEP K.
Powerful Platform for Customer Insights
Reviewed on Sep 18, 2025
Review provided by G2
What do you like best about the product?
The platform makes it easy to capture customer feedback from multiple channels in one place.
The dashboards and reporting tools provide clear, actionable insights for decision-making.
The dashboards and reporting tools provide clear, actionable insights for decision-making.
What do you dislike about the product?
The platform can feel overwhelming at first due to the wide range of features.
The learning curve is steep—new users often need training to get the most out of it.
The learning curve is steep—new users often need training to get the most out of it.
What problems is the product solving and how is that benefiting you?
It helps us collect customer feedback across multiple touchpoints, giving us a unified view of customer sentiment. This allows us to identify pain points quickly and improve the overall experience.
BLAGHUL R.
My Qualtrics Customer Experience.
Reviewed on Sep 16, 2025
Review provided by G2
What do you like best about the product?
What I like best about the Qualtrics Customer Experience is its Dashboard which is very easy it use. It can collect data from raw data which can be collected through emails, surveys, SMS, websites, apps and other social media platforms using NLP (Natural Language Processing) in real time. It can easily be integrated with tools like supports tools, CRMs. Customer support is good. Implementation is easy.
What do you dislike about the product?
What I dislike about Qualtrics Customer Experience is its cost which be very costly for some people. Due to its complexity it requires deep and curve learning for using it.
What problems is the product solving and how is that benefiting you?
The problem like collecting massive amount of data from various platform and Qualtrics helps in collecting all these data in real time. Data can be hard to understand but AI of this product makes it easy.