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    Qualtrics

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    Deployed on AWS
    Qualtrics (XM) helps brands continually assess the quality of their four core experiences-customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.

    Overview

    Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business-customer, employee, product and brand. Over 13,500 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)-the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit <www.qualtrics.com >.

    Our product suite helps businesses optimize and exceed expectations:

    • Customer Experience (CX): Decrease churn, increase customer lifetime value, and reduce cost to serve.
    • Employee Experience (EX): Attract and retain talent, increase engagement, and improve productivity.
    • XM Discover: XM Discover (formerly Clarabridge) is the industry-leading solution for customer-experience-based text analytics. Discover's NLU-backed text analytics provides organizations greater insight into customers' top complaints, sentiment, effort, and emotion.

    For custom pricing, EULA, professional services, or a private contract, buyers must contact jmann@qualtrics.com .

    Highlights

    • XiD: With XiD, you can continuously update profiles with experience, operational, and behavioral data across touch points, channels, and time to truly understand preferences and experiences at the individual and aggregate level.
    • Experience Journeys: Pinpoint hotspots and key drivers at critical moments in the journey, in aggregate and in each segment or cohort.
    • Services: Our Qualtrics customer success and services teams, along with the industry's largest partner ecosystem, are dedicated to bringing you technology and thought leadership together into program roadmaps and service offerings designed for you

    Details

    Delivery method

    Deployed on AWS

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    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    36-month contract (1)

     Info
    Dimension
    Description
    Cost/36 months
    Qualtrics
    Qualtrics ExperienceID for XM
    $1,000,000.00

    Vendor refund policy

    All Order Forms are non-cancellable and fees non-refundable.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Qualtrics is committed to your success. Please visit our website or contact us at aws-mp-sales@qualtrics.com  with any questions. Please visit https://www.qualtrics.com/  or contact aws-mp-sales@qualtrics.com  for more information.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    100
    In Natural Language Processing, Analytic Platforms
    Top
    50
    In Human Resources
    Top
    25
    In Content Management

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Data Collection and Profiling
    Advanced individual and aggregate data collection system that continuously updates user profiles with experience, operational, and behavioral data across multiple touchpoints
    Natural Language Processing
    NLU-backed text analytics solution for analyzing customer feedback, sentiment, emotions, and identifying top customer complaints
    Experience Journey Mapping
    Capability to identify critical journey hotspots, key drivers, and analyze experiences across different segments and cohorts
    Multi-Experience Management
    Comprehensive platform for managing four core business experiences: customer, employee, product, and brand experiences
    Cross-Channel Data Integration
    System that enables tracking and understanding of user preferences and experiences across different channels and time periods
    Audience Management
    Secure end-to-end platform for recruiting, profiling, segmenting, and incentivizing verified respondents
    Research Methodology
    Mixed-method research tools supporting both quantitative and qualitative feedback collection
    Video Research Capabilities
    In-depth video interview and focus group tools with advanced features like transcription, sentiment analysis, and scheduling
    AI-Powered Insights
    Automated analytics generation with visualization, reporting, and data hierarchy controls for strategic decision-making
    Integration Framework
    Single platform designed for seamless integration with robust privacy and governance controls
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

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    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    720 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    SANDEEP K.

    Powerful Platform for Customer Insights

    Reviewed on Sep 18, 2025
    Review provided by G2
    What do you like best about the product?
    The platform makes it easy to capture customer feedback from multiple channels in one place.
    The dashboards and reporting tools provide clear, actionable insights for decision-making.
    What do you dislike about the product?
    The platform can feel overwhelming at first due to the wide range of features.
    The learning curve is steep—new users often need training to get the most out of it.
    What problems is the product solving and how is that benefiting you?
    It helps us collect customer feedback across multiple touchpoints, giving us a unified view of customer sentiment. This allows us to identify pain points quickly and improve the overall experience.
    BLAGHUL R.

    My Qualtrics Customer Experience.

    Reviewed on Sep 16, 2025
    Review provided by G2
    What do you like best about the product?
    What I like best about the Qualtrics Customer Experience is its Dashboard which is very easy it use. It can collect data from raw data which can be collected through emails, surveys, SMS, websites, apps and other social media platforms using NLP (Natural Language Processing) in real time. It can easily be integrated with tools like supports tools, CRMs. Customer support is good. Implementation is easy.
    What do you dislike about the product?
    What I dislike about Qualtrics Customer Experience is its cost which be very costly for some people. Due to its complexity it requires deep and curve learning for using it.
    What problems is the product solving and how is that benefiting you?
    The problem like collecting massive amount of data from various platform and Qualtrics helps in collecting all these data in real time. Data can be hard to understand but AI of this product makes it easy.
    Rajeev R.

    Good experience

    Reviewed on Sep 16, 2025
    Review provided by G2
    What do you like best about the product?
    This is a quick and DYI platform where we can create surveys and anlyse data in real time
    What do you dislike about the product?
    This is not good for customized surveys like multiple pathing, quotas etc. In that case this become a time consuming task
    What problems is the product solving and how is that benefiting you?
    This is a quick tool to do the research so whenever needed we can implement the survey and deploy in a short notice
    Pedro Alejandro B.

    Easy to handle

    Reviewed on Jun 18, 2025
    Review provided by G2
    What do you like best about the product?
    The visualizations are clean, engaging and there are a lot of chart type to pick from
    What do you dislike about the product?
    When you have too many widgets in the same page the performance of the platform is very affected
    What problems is the product solving and how is that benefiting you?
    This software allows to summarize all the surveys collected, filtering in a very dynamic enviroment and it helps to make decision based on analytics
    Tina C.

    Survey says!!!!!

    Reviewed on May 29, 2025
    Review provided by G2
    What do you like best about the product?
    I like the fact they have a various amount of different surveys to let people have there chance at being heard .
    What do you dislike about the product?
    I dislike how they begin to respect the questions in the survey or they beogk g to screen people out. It's easier to read the customer support isn't really detailed about what the issue may be
    What problems is the product solving and how is that benefiting you?
    They are not very detail in what they do or how they do it
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