Sold by: Acxiom
Deployed on AWS
Finland Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Finland. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Finland Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Finland Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 43 categories organized into 11 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables provided relate to presence of children, presence of adults aged over 55, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Finland Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘250m Grid Level’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the Grid Square, representing no fewer than 100 individuals per geography aggregated. File contains data for 600,563 Grid Square.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Finland Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
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Test use only.
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Sample data may not be shared with a third party.
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Sample data may not be used in production environment.
Usage information
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Finland Consumer Segmentation – 250m Grid Level Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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